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The ESG opportunity for public relations 

Stephen Waddington

A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. You can download a copy from the Vuelio website.

Publicity 197
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Public relations: ESG management advisory or a communication function?

Wadds Inc.

Public relations must influence and drive business change within management. You could drive an oil tanker in the say-do gap between the corporate communication from both oil & gas and energy companies and their behaviour. Public relations practitioners have staked a claim in this area of business advisory.

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The role of public relations in addressing societal discord

Stephen Waddington

A new report suggests that public relations practitioners are supporting organisations in addressing activist concerns and social discord. Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. It’s an idealistic viewpoint.

Publicity 105
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Notes on the UK public relations agency market

Wadds Inc.

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit.

Agency 98
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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Can Big Business Save America?

ImPRessions - Crenshaw Communications

We seem to be in a crisis of confidence. Public faith in many institutions – organized religion, Congress, and the news media — has eroded over four decades. military has enjoyed a fairly consistent upswing in public confidence since the 1970s. Corporate America is stepping up. But there is some good news.

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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. But don’t imagine that he was simply a corporate shill for big oil.

Corporate 178