5W PR

JANUARY 26, 2025

Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications. However, clear measurement frameworks exist to track both social and financial returns.

Strategy 78

Strategy Branding Brand Employee 78

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes.

Corporate 108

Corporate Communications Crisis Management Crisis 108

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. A single ill-informed social media post from staff can spark a crisis, while well-trained employees act as brand truth ambassadors. Recent data shows that 63% of U.S.

Branding 78

Branding Brand Viral Training 78

Reputation Us

MARCH 17, 2025

Have you ever thought of how prone your business is to risk and how efficient it is to respond to a crisis? At ReputationUs , test your crisis plan by simulating your own crisis beforehand and test your companys response to realistic crisis scenarios and simulated crisis sequences.

Enterprise 78

Enterprise Reputation Financial Crisis 78

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 101

Corporate Airlines How To Crisis 101

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. Particularly with the growth and financial success of green brands becoming more apparent.

Media 195

Media Analysis Financial Reputation 195

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. Particularly with the growth and financial success of green brands becoming more apparent.

Media 195

Media Analysis Financial Reputation 195

Wadds Inc.

SEPTEMBER 29, 2024

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

Corporate 98

Corporate Reputation Telecommunications Study 98

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

Cision

NOVEMBER 10, 2015

Carnival’s strategy centered on four key components: addressing the incident, showing how they are addressing the incident, adding financial commitment to the incident and showing the changes to the media so they could see for themselves. Want more insights on how your brand can combat a crisis? Then, it’s time to get to work.

Crisis 120

Crisis Branding Brand Crisis Communications 120

Stephen Waddington

JUNE 6, 2020

Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. The reputation of an organisation has a direct impact on recruitment, retention, productivity, sales, and financial performance. Buy it for your boss.

Reputation 153

Reputation Financial Case Study Banking 153

Stephen Waddington

JULY 16, 2021

I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Bianchi Biz Blog

DECEMBER 5, 2024

A combination of competitive corporate tax rates, strategic location and robust regulatory framework has made Ireland highly attractive for FDI over the past two decades, with some of the world’s biggest tech firms (Google, Meta, Amazon) having their European headquarters in Dublin. Hot Press – Leading Irish music and entertainment magazine.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

The mess just goes to show that most secrets don’t stay hidden forever, and that corporate cover-ups rarely stay that way. Though it broke no laws, its representation of controversial clients has at best shown an inconsistent adherence to its own stated corporate values. It’s usually best to expose all the bad news at once.

Banking 257

Banking Facebook Reputation Crisis 257

Shift Communications

JANUARY 22, 2018

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. What constitutes a crisis in each branch of trust, in each of the cores?

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Solo PR Pro

MARCH 3, 2020

This is a guest post courtesy of Solo PR Pro Premium member, Michael Ares, Principal Owner of MDA Corporate Marketing, LLC. All good PR pros know you can be both reassuring and completely honest in a crisis- and in fact, the latter plays an important role in the former.” – Kellye Crane, Crane Communications.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

5W PR

OCTOBER 11, 2024

Corporate communications and public relations foster trust between organizations and their stakeholders. This trust, a vital asset, significantly impacts a company’s reputation, financial performance, and overall success. Building trust through corporate communications and PR requires a comprehensive approach.

Corporate 78

Corporate Communications Employee Crisis Management 78

Stuart Bruce

JUNE 24, 2016

This has already sent shockwaves through global financial markets which will massively impact businesses and organisations. Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

5W PR

JANUARY 1, 2023

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

Reputation 158

Reputation Corporate Policies Ethics 158

ImPRessions - Crenshaw Communications

OCTOBER 27, 2016

For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. The unauthorized disclosure of private information is particularly tricky in crisis management terms. Have a digital media policy.

Privacy 120

Privacy Crisis Policies How To 120

Cision

JUNE 28, 2016

In this interview, Shannon discusses why financial brands are still working to build trust, why you can never be too prepared for all communication scenarios and why your brand’s content needs to break through the noise and resonate with your audience. What is the biggest communication challenge facing financial brands today?

Financial 149

Financial Groups Banking Crisis 149

Prowly

MARCH 12, 2025

PR crisis A yoghurt brand issued a product recall. Read these articles to learn more about: PR crisis management Reputation management MANAGE REPUTATION WITH PRINT MONITORING Investor relations A publicly traded company has sent out a special announcement to trade publications. Let's break it down.

Print 104

Print Strategy How To Newspapers 104

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. Tip 1: Live your values.

Corporate 100

Corporate Crisis Management Crisis Government 100

Reputation Us

MAY 4, 2021

Portland, OR, May 4, 2021 — ReputationUs , a firm specializing in reputation management and crisis response services, officially launched ReputationU —eLearning courses designed to train executives to safeguard their organization’s valuable reputations, mitigate brand damage and protect against the financial impact of a crisis.

Reputation 78

Reputation Crisis Enterprise Financial 78

Deirdre Breakenridge

APRIL 17, 2017

The site has 5,000 agencies and consultant profiles in areas including crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography, and video. Listing & Search are Free. See more articles on our Insights Blog.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Prowly

FEBRUARY 28, 2025

Financial incentives or free products. Influencers are motivated by financial incentives, free products, and business opportunities. It builds credibility through authenticity since advocates are trusted more than corporate entities. Paid collaborators under sponsorship or contracts. Large, public followings.

Branding 104

Branding Brand Employee Case Study 104

Cision

JULY 27, 2017

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. At Cision, many of our team members have worked at other technology corporations.

Branding 231

Branding Brand Employee Data 231

Cision

FEBRUARY 25, 2016

In times of crisis, are you able to think on your feet? What are some of the biggest PR challenges financial companies face? The challenge varies widely in different parts of the financial industry. For the largest banks, the reputational damage from the financial crisis could take a generation to repair.

Newspapers 120

Newspapers Financial Crisis Corporate 120

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82

Survey Corporate Communications Financial 82

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Simplify political activity.

Report 175

Report Company Government Conference 175

Reputation Us

DECEMBER 2, 2021

Numerous corporate scandals in the past decade illustrate just how unaware boards of directors can be about their companies’ deeply rooted problems. But through oversight of the company at large, the corporate board also plays a crucial role in managing reputational risk. Obliviousness is not without its costs. This is changing.

Reputation 88

Reputation Crisis Government Corporate 88

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast What’s the secret to success? That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts. In our next article, we’ll dive into applying this methodology to PR measurement.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast. That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts. We invest a lot in earned media because this is precisely how you build trust and corporate. What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Stephen Waddington

NOVEMBER 1, 2021

Public relations must take responsibility for its role in the climate crisis. The public relations industry is falling over itself to help businesses get to grips with the climate crisis. The climate crisis is in plain view. Our systems of corporate governance need urgent reform to account for the environment.

Government 131

Government System Crisis Corporate 131

Stephen Waddington

FEBRUARY 15, 2022

There are different priorities for corporate and financial public relations relative to consumer and trade public relations. These impacts corporate and consumer public relations. It also impacts the corporate and consumer brand. A recent case study highlights the issue.

Trends 157

Trends Publicity Marketing Case Study 157

Reputation Us

FEBRUARY 27, 2024

Part one explored the financials ( see Part 1 ). PART 2 (of 5) – Reputation Value and Risk Insurance companies increasingly recognizing a solid corporate reputation as a valuable and insurable asset. Risky Value So how do you determine the value of your corporate reputation in order to mitigate potential risk to it?

Reputation 78

Reputation Corporate Insurance Insurance 78