Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prowly

FEBRUARY 28, 2025

It builds credibility through authenticity since advocates are trusted more than corporate entities. It supports crisis management because advocates often come to a brands defense during crises, countering negative press with their positive experiences. Don't do this.

Branding 104

Branding Brand Employee Case Study 104

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Simplify political activity.

Report 176

Report Company Government Conference 176

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Neglecting either or both of these aspects of your crisis readiness leaves a vulnerability gap that you can otherwise protect against. Who is ReputationDefender?

Branding 234

Branding Brand Reputation Crisis 234

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail.

Instagram 98

Instagram Crisis Local Privacy 98

Melissa Agnes

MAY 2, 2016

I often get asked the following question: What should we include in our organization’s crisis management plan? 5 important elements to include in your crisis plan. 1- Activation guidelines. 5 important elements to include in your crisis plan. 1- Activation guidelines. Internal escalation protocol(s).

Crisis Management 100

Crisis Management Crisis Crisis Communications System 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. They must offer ideas and inspiration, not just great products and services. Consequently there’s been no industry standard for evaluation of earned media outcomes.

Trends 124

Trends SEO Leadership Print 124

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Crisis Communications Reputation 195

Prowly

APRIL 10, 2025

And in the end, the company implemented better quality control measures and recovered from the crisis. So, prepare a decent crisis management plan and provide sentiment analysis to keep lock and loaded (this is a second pillar action). You should be careful with every piece of content you publish when crisis arises.

Social Media 104

Social Media Reputation How To Media 104

PRSay

JULY 1, 2020

“At the World Bank, we use the Barcelona Principles as the foundation for how we approach measuring and evaluating our communication efforts,” said José de Buerba, head of business intelligence, external and corporate relations at World Bank. Barcelona Principles 3.0. At AMEC’s 2020 summit, the Barcelona Principles 3.0 will be unveiled.

Measurement 174

Measurement Communications Banking Survey 174

Landis PR

MAY 9, 2022

Successful crisis communications strategizing occurs before an incident. Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Get Your Crisis Team Together: Convene your team as quickly as possible to establish roles and responsibilities. The post Crisis?

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”. Crisis after crisis. Crisis interrupted. Proven business value.

Communications 149

Communications Crisis Internal International 149

Sword and the Script

DECEMBER 26, 2017

11) Corporate reputation suffers with bad experiences. “82% 12) Emotion in crisis communications works. Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages. Corporate Reputation ). Brands in Politics ). Marketing without Authority ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Newsfile

DECEMBER 13, 2023

In the constantly evolving AI landscape, IR professionals must excel at creating precise AI prompts for effective financial reporting, investor engagement and crisis management. They do not require the input of sensitive or confidential corporate information. Utilize the prompts below to assist with tasks and gain valuable insights.

Financial 105

Financial Crisis Management Training Analysis 105

5W PR

MARCH 23, 2020

Companies and corporations are scrambling to adjust to what the COVID-19 pandemic means for day-to-day business. If an employee is feeling sick, or could potentially have been exposed to the virus, encourage them to stay home and monitor themselves concerning the CDC’s guidelines. Infected Employee.

Policies 103

Policies Government Employee Guidelines 103

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. According to his agent: “Simpson has not yet taken on any corporate work.”

Corporate 60

Corporate Crisis Communications Guidelines Journalism 60

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 211

Writing Communications Marketing B2B 211

Communications Conversations

AUGUST 21, 2015

And, he goes on to talk about how he never checked with the PR team first and how he knew all about Amazon’s social media guidelines and went ahead with the post anyway. And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm?

Case Study 60

Case Study Employee Study Guidelines 60

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. Guidelines change week to week, and confusion is the only constant. A ll forms of healthcare continue during this worldwide crisis. Here we are almost two years later.

Healthcare 98

Healthcare Communications Measurement Resources 98

Critical Mention

SEPTEMBER 24, 2020

Early on, TV stations started recommending bicycles as a safer alternative to public transportation and great leisure activity that adhered to social distancing guidelines. During the quarantine, many forms of public transportation were shut down leaving people to find other methods to get around.

Examples 130

Examples Transportation Media Tourism 130

Critical Mention

AUGUST 20, 2020

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. Dig into nine public-speaking secrets, and learn how to use them to your advantage when communicating in front of large crowds. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

Presspage

MARCH 5, 2020

With complete autonomy over your newsroom, you’re able to respond quickly to breaking news at the company, which could prove crucial during major announcements or times of crisis. Basic SEO knowledge can get you a long way in the optimization of content and design elements of your newsroom or corporate blog, helping secure earned media.

Branding 88

Branding Brand SEO How To 88

PR Conversations

OCTOBER 9, 2015

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

MaccaPR

MAY 23, 2016

Communicating During a Crisis. Having the media on your side can be especially important when dealing with a crisis situation. Be Transparent – Honesty and openness -- meaning everything shared about the situation internally is also shared externally (being mindful of HIPPA, of course) – can calm peoples’ fears during a time of crisis.

Conference 80

Conference Healthcare Marketing Crisis 80

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 118

Agency Trends Marketing Survey 118

Newsfile

OCTOBER 24, 2023

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

Communications 52

Communications How To Corporate Training 52

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 69

Social Media Media Skype Energy 69

Konnect Agency

APRIL 6, 2021

Everyone from governments, corporations, and individuals has a heightened focus on hygiene. With limitations in place that required people to socialize within their household, hotels cut back on allowing guests stays As a result, boating and RVing became two of the best ways to travel while still following the CDC guidelines.

Travel 52

Travel Film Guidelines Consumer 52

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed.

Ethics 56

Ethics Measurement Reputation Guidelines 56

Ethical Voices

APRIL 2, 2025

I teach a crisis communication class and we talk about what happens when you leave your internal audiences behind. They’re going to do the things that they feel excited about, they’re going take on clients that they’re passionate about working with and have good, corporate social responsibility. I really applaud them.

Ethics 40

Ethics How To Employee Agency 40

Sword and the Script

FEBRUARY 4, 2020

In response to the breaking crisis, Avast shut down Jumpshot. While organizations shouldn’t aim to control the social media habits of their employees, most brands have adopted internal social media guidelines that can grant the communication teams a bit more peace of mind regarding how their messages are being delivered.”.

Software 121

Software Analysis Data Technology 121

Critical Mention

OCTOBER 24, 2019

Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid. Our Top Picks: PR pros should always keep an eye out for marketing tips. Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary.

Blogging 68

Blogging Education Resources Creativity 68

Solo PR Pro

MARCH 1, 2016

Dysfunctional organizations can exhibit the following symptoms: Disorganized and chaotic – the company seems to be in constant crisis mode with a never-ending parade of fires springing up from one department to the next. And there are no mechanisms in place for ensuring accountability or outlining policies and guidelines for behavior.

Construction 40

Construction Guidelines Employee Policies 40

Waxing UnLyrical

APRIL 15, 2016

Here are some guidelines. Make sure your crisis communications plan accounts for influencers gone wild. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. What exactly is it you want influencers to do?

Marketing 40

Marketing Guidelines Social Media Banking 40

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2023

Here, then are some guidelines for an effective public apology. Take responsibility The epitome of the weasel-word apology is the awkwardly passive “mistakes were made” cliche, which, believe it or not, you can still find in corporate communications statements. Fix the problem Or try to. Both Drew Barrymore and Rep.

Publicity 343

Publicity How To YouTube Video 343

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62