This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In this guide, well walk you through how to write a media coverage report covering key components, the best tools, and expert tips to make your PR reporting more effective and impactful. Corporate Social Responsibility (CSR) Initiatives: Measuring audience response to a brands social impact efforts. What is a Media Coverage Report?
Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.
In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Decide which actions to take with the goal of enhancing your corporate reputation.
Don’t think your crisis plan has blind spots? Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! Crisis Preparedness' Don’t think this applies to you? Operations.
Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.
Overview: Understand what crisis management training entails and its key components. Gain actionable tips for effective crisis management and preparedness. Generally, most organizations encounter various challenges that can undermine their daily operations, corporate image, and overall brand reputation.
The phrase "brand reputation management" sounds like corporate buzzword soup to most people, but chances are it's probably something that's on your mind every day. If you need a tool to help you out with that, you can try Prowly for free and see how it can help you improve your brand reputation management. Well, it depends.
Welcome to episode #015 of The Crisis Intelligence Podcast, with Melissa Agnes and Chris Syme. The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. But what differs between everyday monitoring and in-crisis monitoring? How to monitor and gauge sentiment in a crisis.
In 2025, RepUs continues to witness the evolution of reputation management and crisis mitigation in the real world and digital world. The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. The post Talkin’ Reputation.
While a corporatecrisis can be one of the most difficult situations for PR pros to navigate, every company and every communications team must be prepared to handle one at any moment. A crisis situation can disrupt operations, damage reputations, destroy shareholder value, and trigger other threats.
Welcome to episode #008 of The Crisis Intelligence Podcast, with Melissa Agnes and Greg Power. In fact, story telling should be a part of every organization’s corporate culture. In a crisis, a strong and human story can help you get in front of the headlines and become the narrative of your own crisis. Enjoy the listen!
Just like Taylor Swift flipped the script with her Reputation album and taught us all how to shake it off she turned criticism into credibility and fans into fierce advocates. In this article, well explore how to build a reputation that shines even when facing bad reviews or growing public scrutiny. Brands can do the same.
The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. This episode explores: How a Crisis Ready organizational mindset prepared MVPD for this moment before it happened. About this episode.
Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?
How online social networks, ratings websites and blogs pose a potential threat to a business’ reputation — and how to manage this risk. How in-house counsel can and should work with business leaders, communications staff and cyber investigators when responding to online attacks. How to develop an incident response plan.
Welcome to episode #014 of The Crisis Intelligence Podcast, with Melissa Agnes and Chris Boddy. Within this episode of The Crisis Intelligence Podcast, we look at the strategy behind this unit for crisis communication and emergency management – and a whole bunch more. So cool and important!). Have a listen. Get connected!
So, to cope with this fast-paced world, you need to understand how to monitor and control conversations across social media and precisely when and where you should put valuable insights. And in the end, the company implemented better quality control measures and recovered from the crisis. Sometimes, it is a matter of minutes!
To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? However, crisis comms isn’t just about the actual communication part.
Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Crisis Communications. Media Training.
Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. press releases, ads), and how to build momentum over time. MANAGE YOUR PR CAMPAIGNS IN ONE PLACE #10 Plan for crisis management Have a big campaign coming up?
Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Let me explain.
Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! These factors account for both the external legal environment that your business operates in and your internal corporate policies. Join us for Managing Corporate Reputation with PESTLE Analysis webinar on November 18th. Legal factors.
Anyone considering how to influence stakeholder perception and drive conversation around a brand would be wise to consider both. As a B2B tech PR firm with an understanding of how to use strategic public relations to impact brand positioning, our team frequently examines the intersection between PR and reputation management.
It was certainly not a crisis, but it was an issue – especially to me, considering my computer was now soaked with champagne. How the flight attendant chose to handle this incident was a defining moment for Air Canada. Embed strong issues management into your corporate culture. This was a marking moment.
Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. Crisis management involves pre-crisis, mid-crisis and post-crisis phases. A public crisis demands a public apology and public action.
How to minimize the risk of a data breach crisis. If so, I’m getting ready to publish my next ebook, which is a collaboration with Judith Delaney , and discusses everything you need to know about mobile technology: How to keep your organization safe from hacks and how to leverage mobile as a powerful crisis communications tool.
Becoming crisis ready is a process. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.
You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.
I certainly see a few things – and not only the decision to launch such a complete and utter communications fail, but the fact that this campaign was launched in the first place reveals a lot about Bud Light’s – and their agency’s, if they had help from one – corporate culture.
For example, suppose that you are considering doing businesses with XYZ Corporation. Sometimes, when the damage is very substantial, crisis management specialists are also needed. Fake Reviews: How to Protect Your Brand (Video). False Online Reviews: How to Deal with Damaging Internet Posts about your Business.
Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? Absolutely, why not? Prevent the preventable.
At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Corporate Communications. As companies grow, corporate communications become more important. Corporate communications regularly involves interaction with senior leaders and HR departments.
Stories are the most powerful form of human communication, according to Peg Neuhauser, author of “Corporate Legends and Lore.” ” So how can you tell a great story? How to find stories So how can you find the stories to make your points? Is your point that you help your clients solve big business problems?
The guide you're about to read shows how to use print media tracking to create well-informed and effective PR strategies in 2025. How to do print monitoring The licensed provider buys and digitalizes print content for you. How to analyze print media coverage Now we're getting into the nitty-gritty.
In a time of crisis, they may see more information about your organization than during ordinary times; they may believe the real-time accounts of others over you; share the most dramatic of stories (in many cases leaving out facts); and decide in a split moment if they support and trust you. However, not every crisis is predictable.
Welcome to episode #009 of The Crisis Intelligence Podcast, with Melissa Agnes and Mike McKenna. Should every organization, even those with less catastrophic risk, include an evacuation and re-entry plan within their crisis management plan? What you need to know when it comes to emergency evacuation and re-entry planning.
Welcome to episode #025 of The Crisis Intelligence Podcast, with Melissa Agnes and Maanit Zemel. Within this episode of The Crisis Intelligence Podcast, Maanit Zemel, a Canadian attorney specializing in CASL, and I discuss what CASL is, who it applies to and why it needs to be taken seriously. Check out our Crisis Intelligence Blog.
When crisis strikes, you have mere moments to begin to gain (a semblance of) control over the narrative of the story. In this week’s #crisisready video , I discuss some initiatives that you should be building into your crisis preparedness program, in order to help you gain that benefit of the doubt at the onset of a crisis.
Welcome to episode #052 of The Crisis Intelligence Podcast, with Melissa Agnes and Monika Lancucki. When the company Monika Lancucki worked for went into receivership, they knew they were in for a crisis management challenge. How to prepare and manage a corporatecrisis involving receivership. Running time: 54:31.
” This is important for leaders to realize prior to experiencing a crisis. Because successful crisis management often requires an appearance, in some capacity, by the organization’s leadership. So what does this mean for your crisis preparedness? The last thing you want in a crisis is to communicate ineffectively.
The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporate reputation—your biggest brand asset.
For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. The unauthorized disclosure of private information is particularly tricky in crisis management terms. Have a digital media policy.
Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Want to learn how to crush a crisis before it begins? Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers.
Is prevention of a crisis possible? The ability for a company to not only manage and survive a crisis, but to thrive skillfully, all depends on its focus and planning prior to the onset of that crisis. Integrate your crisis plan. Don’t crumble under crisis. But all is not lost. An army of supporters.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content