Stuart Bruce

SEPTEMBER 30, 2014

’ was the question at the recent CIPR Corporate and Finance’s group seminar. He also made the essential point that he hoped those that weren’t using Twitter had made an informed choice not to. If you believe your CEO is incapable of tweeting then you don’t have a Twitter problem, you have a CEO problem.

Social Media 150

Social Media Twitter Radio Sports 150

Cision

SEPTEMBER 21, 2015

Amazon uses an autoresponder on their @amazonhelp Twitter account to refer people to an actual customer service agent for appropriate support. By using autoresponders to send customers to where Amazon has a greater concentration of customer service reps, they “canalize” the customer service process.

Social Media 120

Social Media Customer Service Media Resources 120

Rock the Status Quo

NOVEMBER 8, 2015

It also supports why a one-size-fits-all approach to customer service is rarely a good idea. . Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation. Likewise for Twitter. Apply what you know.

Social Media 100

Social Media Media Customer Service Resources 100

Communications Conversations

AUGUST 23, 2016

Because this isn’t one of those typical “Twitter is dead” posts. It’s more like “Will Twitter be dead to businesses within 2 years”-type posts. Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool.

Twitter 60

Twitter Branding Brand Tools 60

Waxing UnLyrical

JULY 1, 2013

3 Reasons Why You Can’t Walk In Your Own Customer’s Shoes. Why: In this post for Sensei Marketing , Jeannie Walters dispels the myth that we must walk in our customer’s shoes to provide powerful customer service. Twitter Facebook Google+ LinkedIn Monday Roundup: The Power is Yours.

Customer Service 100

Customer Service Resources Writing LinkedIn 100

Cision

DECEMBER 14, 2015

For any post that you put on Facebook, Twitter, Instagram, etc., In a crisis you may find yourself in a situation where rather than pushing information out to influencers, media and customers, instead they are attempting to pull information from you. In non-crisis times, this is simply social care (customer service).

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. On Twitter especially, a new term has arisen called “humanizing a brand.” Fast Company recently showcased the top 5 trust agents on Twitter.

Branding 86

Branding Brand Customer Service Twitter 86

Waxing UnLyrical

FEBRUARY 14, 2013

of posts that might spark ideas on how to incorporate social media and customer service into your business in a smart way. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn A Valentine’s Day Gift to Businesses.

Customer Service 103

Customer Service LinkedIn Social Media Google 103

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. For as little as $5 per day, you can increase the reach of media placements or owned content by using them as the call to action in paid social advertising on LinkedIn, Facebook, or Twitter. Now, choose 10 of these items you’d like to use for content.

Exercises 198

Exercises Google Writing Blogging 198

Waxing UnLyrical

MARCH 25, 2013

We see thousands of mentions of Chobani every day, largely across Facebook, Twitter, and Instagram. And online, they have a great approach to social media, integrating customer service every step of the way. Lessons in Listening and Customer Outreach From Chobani is a post from: Waxing UnLyrical.

Customer Service 105

Customer Service Travel Facebook Web 105

Waxing UnLyrical

FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Image: bfishadow via Flickr, CC 3.0 .

Twitter 101

Twitter Facebook Social Media LinkedIn 101

Cision

JUNE 3, 2015

Global brands aren’t exclusively looking to sell more product when they engage in corporate social responsibility campaigns, they aren’t only concerned about your order when they deal with your customer service issue, and they aren’t merely looking to offer you coupons when they ask for your email address or request you follow them on Twitter.

Crisis 120

Crisis Construction Viral Reputation 120

Sword and the Script

FEBRUARY 5, 2019

To their credit, the team behind @ATTCares is making an effort to respond to some of the criticism, but the effort is robotic and surely hamstrung by corporate rules. For sure, Twitter is not the real world. For example, bring your PR and customer service teams into the advertising planning process. Talk to Us !

Advertising 61

Advertising Advertising Social Media Twitter 61

Sword and the Script

MARCH 2, 2021

Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI. Twitter handle. Twitter bio. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. Email (if available).

Company 161

Company Tools Technology Software 161

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. Twitter, Facebook, an investor or internal website, etc.)? So if this is the case, how can you ensure effective and successful communication with your stakeholders in a crisis?

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Does Too Much Technology Make Us Bored?

Technology 100

Technology Customer Service Retail Software 100

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. For example, Twitter allows its users to create and share polls so you start gaining insight by tweeting out a poll with content related to your industry.

Social Media 105

Social Media Media Customer Service Radio 105

ImPRessions - Crenshaw Communications

MAY 15, 2018

Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues. All five of these recent corporate “first responders” behaved in a fashion aligned with the brand involved. Starbucks’ solution to a venti problem.

Crisis 136

Crisis Privacy Airlines Facebook 136

Waxing UnLyrical

NOVEMBER 3, 2014

How Do World Leaders Use Twitter? Why: State and government officials from all over the globe are using Twitter to connect with the public. Customer Service, Richard Nixon, and the Silent Majority. Why: Understanding and embracing the needs of the silent majority can boost your customer service ratings.

Customer Service 71

Customer Service Social Media Resources Government 71

Waxing UnLyrical

DECEMBER 20, 2012

Facebook does not allow you to contact people outside your own network unless you have an email list (unlike Twitter). Most of the Likes we have are from people I connected with on Twitter on behalf of the client. The problem is: if I follow you on Twitter, why should I also follow you on Facebook?

Community 101

Community Facebook How To Web 101

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Relentless focus on the customer . David Berkowitz , Founder, Serial Marketers.

Marketing 212

Marketing Content Marketing Data Social Media 212

Waxing UnLyrical

JANUARY 28, 2013

” (on the relationship between customer service and the community) ~ Jenne Pedde , 2U, Inc., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. . “These departments are inextricably linked. They’re like cheeseburgers and French fries.

Community 104

Community eBook Social Media Customer Service 104

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”.

Tools 165

Tools Media Software Analysis 165

Waxing UnLyrical

DECEMBER 14, 2012

Kirk Hazlett’s posts, for example, often reinforce the strong customer service element in good public relations and how, while “it’s not rocket science,” it does take hard work. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Facebook 95

Facebook Customer Service LinkedIn Examples 95

Waxing UnLyrical

JULY 21, 2014

In this guest post for Adam Toporek ‘s Customers That Stick, Tricia Keels relays a personal story where a companies compassion in a dire context led to an exemplary customer service experience. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Customer Service 85

Customer Service Community Resources Web 85

Deirdre Breakenridge

OCTOBER 20, 2015

I have met so many remarkable professionals through blog posts I have written, or a comment that I made on someone else’s blog, or a twitter chat in which I participated. For example, Carrie Morgan, an experienced PR pro, decided to host a twitter chat with my entire Intro to PR class this semester. How awesome is that?

Education 150

Education Course Training Social Media 150

Waxing UnLyrical

AUGUST 18, 2014

Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know.

Crisis Communications 78

Crisis Communications Software B2B Crisis 78

Communications Conversations

SEPTEMBER 18, 2018

That can make the people on the receiving end of social-media marketing feel snared in corporate traps.” ” He goes on to summarize his argument that brands can’t be friends with customers on social media: “Social media has made it easier than ever for companies to connect with people. .”

Social Media 79

Social Media Branding Brand Media 79

5W PR

SEPTEMBER 7, 2017

A 2016 study found that less than 25% of Americans see brands as honest , but they base their opinion of a brand more on personal experience than on corporate behavior. With the rise of social media, it’s easier than ever for brands and their customers to interact, and followers form opinions at the speed of text.

Trends 108

Trends Airlines Social Media Crisis 108

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. who are driving critical conversations, news stories and content related to important issues.

Social Media 113

Social Media Media Infographics Community 113

Communications Conversations

APRIL 27, 2017

And, we learned he’s taking time almost DAILY to interact with media, legislators, community members, staff and students on Twitter (he also blogs here ). Here’s why: I’m not asking you to spend an hour on Twitter today. Who says the CEO can’t also handle customer service? He’s traveling.

Twitter 60

Twitter Customer Service Interviews Employee 60

Waxing UnLyrical

MAY 19, 2014

The Human Touch of Automation: A Customer Experience Experience. Ken Muller shares a personal experience where automation enhanced his customer service experience. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Customer Service 76

Customer Service Resources B2B Facebook 76

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 3, 2019

In addition, “Instagram has grown in significance, with 22% selecting it as their most important social channel, up from 9% last year, passing Twitter and closing in on Facebook in importance.”. Surveys of reporters show they all favor Twitter by a very wide margin. Twitter understands the importance of standing out from the crowd.

Data 104

Data Enterprise Survey Instagram 104

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Social Media 62

Social Media Trends Media Instagram 62

Waxing UnLyrical

FEBRUARY 21, 2013

Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. Twitter Google+ LinkedIn On Falling in Love…and Public Relations. He blogs at A Professor’s Thoughts.

Publicity 90

Publicity Nonprofit Banking Government 90