Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82

Survey Corporate Communications Financial 82

Wadds Inc.

MARCH 22, 2023

It supported organisations with transformation, employee engagement and the management of a broad range of stakeholder issues. There’s a long running and often mind-numbing debate within the public relations industry about its definition and role within management.

Publicity 98

Publicity Corporate Employee Interviews 98

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159

Corporate Groups Local Enterprise 159

Melissa Agnes

APRIL 11, 2016

True crisis preparedness requires more than a plan, it requires the right corporate culture. Part of ensuring the right corporate culture means adapting the right mindset. How to change a silo’d corporate culture. Physically relocate your employees within different departments to sit together, at least for a little while.

Crisis 100

Crisis Crisis Management Exercises Corporate 100

Communications Conversations

NOVEMBER 9, 2015

Today, there’s more talk about employee advocacy on social networks than there is around companies shutting down social networks at work. Because corporate IT departments are still making it very tough for marketing folks to do their jobs well. Many corporate employees are being told tools like Google Docs are off limits.

Employee 60

Employee Tools Corporate Google 60

Communications Conversations

OCTOBER 10, 2018

You then find a job on the corporate side as a social media manager. Social, it seems, is a great career STARTER, but can be a definite career LIMITER as you get into your 30s and definitely, your 40s. Consider the following scenario: You take a job out of college as a coordinator at a big agency. Focus on digital marketing.

Social Media 109

Social Media Media Corporate Survey 109

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. To be sure, America definitely has a problem trusting the media.

Government 152

Government Survey Ethics Media 152

Communications Conversations

OCTOBER 14, 2014

And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Your existing employees already know the historical hot buttons your company wants to avoid. Not only do existing employees probably already know who to turn to for help, in terms of content.

Agency 133

Agency Resources Employee Internal 133

Communications Conversations

JANUARY 14, 2015

Over my almost 20 years in the communications business, I’ve spent a fair amount of it on the corporate communications side. I’ve worked on the corporate side (McGladrey, Fairview). Corporate communicators LIVE in meetings. In the corporate communications world, your internal clients are everything.

Corporate 60

Corporate Writing Communications International 60

Communications Conversations

MAY 5, 2020

With unemployment levels rising and more companies big and small furloughing or laying off employees every week, I’m guessing some of these folks are considering the possibility of “freelancing.” But, I get it’s a term people use and for some, it’s definitely applicable. To each his/her own right?

How To 171

How To Web Meeting Employee 171

Sword and the Script

AUGUST 22, 2023

For the vast majority of companies, the only announcement that will top a corporate transaction…is another corporate transaction of greater value (or a terrible crisis). News is, by definition, something that defies expectations. If you don’t disclose the numbers, you risk having the news passed over by busy reporters.

Corporate 120

Corporate B2B Company Marketing 120

Communications Conversations

MAY 8, 2018

But, I quickly realized I had better get some because it was all anyone on the agency OR corporate side was talking about. I tend to think there’s four big reasons: 1: Agency experience makes you a better corporate consultant. Because again, on the corporate side, you’re going to be serving many masters.

Agency 111

Agency Corporate Meeting Training 111

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Learning how to best communicate with clients – with the understanding that one size definitely doesn’t fit all. What do you like least?

Employee 120

Employee Agency Meeting Social Media 120

Communications Conversations

FEBRUARY 20, 2020

The real oomph of the rebrand came from (possibly) an unexpected source: AWD employees. But, AWD employees are the ones who made this rebrand come to life. And, that’s the secret weapon to any brand refresh announcement: Your employees. Holy corporate/agency buzzwords!). Allow me to elaborate. Allow me to elaborate.

Social Media 107

Social Media Employee Media Video 107

Wadds Inc.

FEBRUARY 1, 2023

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. I would caution you against asking a public relations practitioner to provide a definition of what they do as you’re likely to get a variety of answers.

Publicity 98

Publicity Corporate Interviews Ethics 98

5W PR

AUGUST 27, 2021

Public relations, at its core, is a communications industry that strives to maintain a positive public image for brands and corporations, to create brand awareness, to foster mutually beneficial relationships between clients and their audiences, and more. Employee Relations Managers. Interns in Public Relations.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Sword and the Script

MARCH 26, 2019

8) Employee engagement surveys: 36%. Yet in-house PR pros – and that was 68% of the respondents – have challenges too and cost is definitely a factor: “We measure the basic things, website traffic, intranet traffic, engagement – but we don’t really do deeper dives which could be beneficial but are also more costly in some ways.”.

Measurement 143

Measurement Communications Survey Web 143

Stuart Bruce

NOVEMBER 10, 2017

State Street Corp was forced to pay $5 million to about 300 women employees who were paid less than their male counterparts. The Chartered Institute of Public Relations’s definition of public relations is: Public relations is about reputation: the result of what you do, what you say and what others say about you.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Waxing UnLyrical

SEPTEMBER 27, 2012

It’s a young employee, whose duties entail greeting customers and facilitating their ultimate seating, taking the initiative to reach out to an as-yet-unconfirmed customer and make him feel welcome. Good customer service means that employees at all levels are alert and engaged at all times. It’s a glass of water, for Pete’s sake.”.

Customer Service 108

Customer Service Banking Nonprofit Facebook 108

PR in High Definition

JANUARY 23, 2019

In the hiring game, we’re increasingly in a candidate-led market, where employees can pick and choose where they want to work, and the onus is on the company to woo the candidate before a competitor does. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

Shift Communications

MARCH 22, 2018

No one told me though that the definition of hard work turns upside down once you start having babies. Or perhaps, we’ve reached a pivotal moment in our corporate society where we all need to re-evaluate what “working hard” really means. Remote work is hardly a stretch for employers in most corporate industries to manage.

Employee 92

Employee Corporate Agency Resources 92

Polaris

SEPTEMBER 4, 2014

At worst, it’s a recipe for corporate disaster. Sharing the pros and cons of holding regular town hall meetings with employees, or. Sure, you may save a bit of money, but you definitely won’t save yourself any time. Media relations definitely takes time. PR is more than just media relations.

Publicity 100

Publicity Interviews Reputation Construction 100

Burrelles Fresh Ideas

AUGUST 29, 2023

In addition, embracing inclusion aligns seamlessly with the principles of corporate social responsibility, unleashing a brand’s influence far beyond the boundaries of profit margins. However, this definition only provides a partial glimpse into the intricate levels of disability. That disparity needs to change!

Branding 90

Branding Brand Marketing Ethics 90

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 245

Sports Agency Creativity Industry 245

Critical Mention

AUGUST 20, 2020

PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. The Definitive Book of Body Language. You’ll find webinars discussing how current events influence changes in communication and how to adapt to those changes. Talk Like Ted.

Resources 136

Resources Communications Education Guidelines 136

Polaris

FEBRUARY 16, 2015

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. It started when one of the displaced employees went to the media to tell his side of the story. Fabricating something that isn’t true or embellishing a situation will almost definitely backfire.

Banking 100

Banking Media Local Survey 100

PR in High Definition

SEPTEMBER 22, 2020

Listen to your employees. One of the things that the Employee Comms After Sudden Transformation guide talks about is conducting a cultural diagnosis to see where your employees stand and how they might be feeling. Give back however you can, personally, professionally, corporately. Listen to your customers.

Creativity 116

Creativity Employee Newspapers Crisis 116

Shift Communications

JANUARY 16, 2018

And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02] By definition, a marketing mix is a combination of things, so you’re not doing it right if all you’re doing is Facebook but you’re not doing with these other things well. 00:07:24] Your Blog.

Facebook 116

Facebook Video Branding Brand 116

Communications Conversations

OCTOBER 25, 2016

Employee reviews. It’s a place to showcase your company culture to the world with real-life language from your existing and former employees. On the employee communications front, culture is a big piece of the puzzle. And, we’re writing about it in an attempt to align and motivate employees.

Communications 60

Communications Employee Survey International 60

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 81

Survey Industry Communications Corporate 81

Sword and the Script

APRIL 30, 2019

2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. In addition, while these rankings are a useful guide, they are not definitive in my opinion. Onclusive has raised $21.4 Learn more: press release , blog post.

Industry 110

Industry Media Technology Employee 110

Barokas

NOVEMBER 28, 2017

No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco. They lost customers, lost employees, and angered their investors – the fall out for the rideshare startup was bad. PR Fail Level: No comment.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Stephen Waddington

NOVEMBER 21, 2018

Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate.

Publicity 120

Publicity Analysis Measurement Tools 120

Ethical Voices

AUGUST 29, 2022

How to make sure your employees understand how you value ethics. ” Coalitions and front groups are definitely something that come up time and again. It’s not necessarily factually wrong, but it’s definitely twisted in a particular pathway that might be construed as false information.

Ethics 93

Ethics Groups Handbook Education 93

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. Read more: Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant Surveys of CMOs.

Survey 107

Survey Marketing B2B Content Marketing 107

Communications Conversations

FEBRUARY 12, 2018

And it was definitely a status symbol. I’ve worked for and with big corporate clients for years. And yes, there is definitely some of that. You won’t find too many big corporate people active on social networks for work because they’re busy DOING THE WORK! Working for a huge company was a big deal.

Company 60

Company Corporate Social Media Facebook 60