PRSay

SEPTEMBER 26, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 110

Ethics Financial Agency LinkedIn 110

PRSay

OCTOBER 18, 2019

As the PRSA Code of Ethics states, “protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision-making in a democratic society.”. Of course, another definition for “spin” is a physical activity that makes us disoriented.

Ethics 128

Ethics Television Course Reputation 128

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. We introduce concepts like thought-terminating cliches, thin versus thick evaluative language, eliminating “ought” terminology from leader, team and corporate communication. That is not ethical. It is not moral.

Ethics 78

Ethics Communications Agency Technology 78

Polaris

DECEMBER 11, 2014

When I graduated from Ivey back in the ’80s, reputation management and its kin, corporate social responsibility, were foreign concepts. I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard.

Apparel 123

Apparel Media Ethics Interviews 123

Melissa Agnes

MARCH 21, 2016

One of the secrets to successful crisis management is to embed a corporate culture that puts high-priority on stakeholder trust, ethical business practices and instils a mindset that seeks to continuously find the opportunities in all situations, including those that may be less than ideal. What’s fun about these wordplays.

Crisis 100

Crisis Crisis Management Corporate LinkedIn 100

Doctor Spin

FEBRUARY 4, 2025

Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. Lippmann was sceptical about the publics ability to discern reality from the pseudo-environment, which raises ethical concerns: Should PR professionals ethically manipulate perception, even for a good cause?

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

Wadds Inc.

FEBRUARY 1, 2023

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. I would caution you against asking a public relations practitioner to provide a definition of what they do as you’re likely to get a variety of answers.

Publicity 98

Publicity Corporate Interviews Ethics 98

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities.

Branding 90

Branding Brand Marketing Ethics 90

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The Definitive Book of Body Language. PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations.

Resources 136

Resources Communications Education Guidelines 136

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. The body of work was collated based on its contribution to a definition of practice and written by a well-known practitioner.

Publicity 112

Publicity Construction Corporate Study 112

Waxing UnLyrical

NOVEMBER 28, 2012

Bernays himself, a gazillion years ago (well… 50 years ago), had this to say about the requirements in his book, A Definitive Study of Your Future in Public Relations : “Public Relations does not mean selling a product, an idea, or a personality. Those of us who now work or have worked in the public relat. Image: The U.S.

Publicity 110

Publicity Nonprofit Banking Ethics 110

Wadds Inc.

NOVEMBER 15, 2023

Purposeful Brands is an erudite and original book with a straight-talking style that deals clearly with definitions of the core concepts of purpose and sustainability in particular. It clears up some of the confusion created when organisations sprinkle these terms across their communications without enough thought.

Branding 98

Branding Brand Ethics Internal 98

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. What is the most difficult ethical challenge you ever confronted? What are some of the ethical issues you’ve run into over the use of data and communications? It’s so true.

Ethics 82

Ethics Data Crisis Apparel 82

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. There’s definitely been progress in this area and there are a lot of things we’re doing with our Diversity and Inclusion Committee and the PRSA Foundation, but more needs to be done. We can never not be good at that and need to focus on ethics relentlessly.

Interviews 79

Interviews Ethics Conference Leadership 79

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Ethical Voices

OCTOBER 3, 2022

She discusses a number of important PR ethics issues including: What to do when you are uneasy with your company’s growth strategy? I spent the first half of my career in corporate, doing marketing and public relations for really large companies. What is the most difficult ethical challenge you ever confronted at work?

Ethics 81

Ethics Nonprofit Community Local 81

Deirdre Breakenridge

OCTOBER 20, 2015

My doctoral study definitely laid a solid foundation for me in terms theory and research. When it comes to electives, the not-so-good news is, that the breadth and depth of PR programs are not so standardized across the board and the overall quality does vary a lot. How has your PR education prepared you for your career? Sounds ironic?

Education 150

Education Course Training Social Media 150

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. MS: I definitely don’t think of myself as a female boss, but rather as the place where the buck stops (to quote the old cliché). KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career.

Sports 245

Sports Agency Creativity Industry 245

Stephen Waddington

NOVEMBER 21, 2018

Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. It’s happened twice in 2018 as both Golin and M&C Saatchi have restated their commitment to the formal definition of public relations. Societal issues #1 What’s your purpose?

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

MARCH 10, 2020

That is by definition “ sameness.” Bylines provide transparency, accountability, and humanizes the brand, which are all signals of trust. A blog that provides true utility cannot merely repeat what another blog has said.

Blogging 105

Blogging Company Journalism Study 105

The Proactive Report

JANUARY 30, 2015

Rob Six, Senior Vice President of Corporate Communications, Roll International. It’s a growing trend and it is definitely impacting the practice of PR. SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Maxim Behar

AUGUST 11, 2024

He is a globally recognised expert in media relations, social media, corporate affairs, and crisis management. As a passionate and influential PR professional, Maxim Behar has a mission to shape the public communications business’s future and promote ethical and effective practices worldwide. These are the sources of the inspiration.

Leadership 64

Leadership Industry Crisis Management Groups 64

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Ask your customers for interviews on your corporate blog – soft interviews.

B2B 82

B2B Media eBook Interviews 82

Stuart Bruce

MARCH 16, 2015

Ethics – I want to practice my profession or trade in the most ethical manner possible and professional associations and trade bodies provide me with a framework and codes of conduct to do so. Conferences and awards definitely aren’t an incentive as both inevitably cost a lot more on top of membership.

Publicity 60

Publicity Ethics Insurance Insurance 60

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. What were your keys to success in moving up the corporate ladder? After a couple meetings, Heidi and I were working together. It’s never crowded.”.

Energy 68

Energy Corporate Travel Internal 68

PR in High Definition

APRIL 27, 2023

An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. ESG is short for Environmental, Social, Governance, so there are a host of wrap around components, like skills development, workforce reform or equality and social impact on communities.

Policies 62

Policies Employee Ethics Survey 62

Maxim Behar

JUNE 12, 2024

Over all these years, I've developed some definitions of PR, as our business is super dynamic and changes very quickly – literally at the speed of light. Host: If we take this definition that you say and the skill to tell the truth, why does the truth of the politicians differ so much from the truth of us, the voters?

Ethics 69

Ethics Social Media Travel Writing 69

PR in High Definition

JULY 21, 2020

Perfect timing, a clear message of a united front, and meeting such a corporate reputation crisis head on is exactly the advice we would recommend. Being a chief communications officer or CEO in today’s world is a role which requires impeccably high standards and ethical decision making. There is much work to be done behind the scenes.

Reputation 77

Reputation Employee Film Internal 77

Waxing UnLyrical

MARCH 23, 2016

From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. . While I learnt a lot in my day job at a PR agency, I learned even more via these chats. Birth of #SocialPowWow.

Meeting 40

Meeting Communications Marketing Community 40

Waxing UnLyrical

NOVEMBER 23, 2010

And we have worked with clients who have brought bloggers to corporate headquarters for an event and paid the travel fee. Transparency, disclosure and ethics in new media are quickly becoming an area of interest of mine. And we dont tell the bloggers what to post. Excellent post Jackson and you bring to light a very important issue.

Blogging 80

Blogging Twitter Facebook Measurement 80

Maxim Behar

SEPTEMBER 27, 2022

And the whole society must teach this generation that it must work very hard according to corporate standards, be very responsible, i.e., things that are missing as a value system in them. The most common question I was asked was: “What is "business ethics". If we do it transparently, that means we do it ethically.

Government 52

Government Tourism Ethics System 52

The Hoffman Agency

JULY 16, 2019

Take a media relations campaign, for example, or ongoing content creation for a corporate blog. In ongoing campaigns — whether designed for media relations or owned content creation — I think there are a few processes and behaviours that can definitely help: A clear strategic framework. Tips for structuring a creative PR programme.

Creativity 41

Creativity Energy Ethics Course 41

Maxim Behar

JANUARY 18, 2023

These are my colleagues, we make a huge effort to train them on corporate standards, on attitude to work, on attitude to customers. It was founded in 1998 by Prince Charles, now King Charles III, with one purpose - to encourage ethical and honest business in Bulgaria. Can you give us a definition of a rich person in Bulgaria?

Government 72

Government Education Course Ethics 72

Sword and the Script

JANUARY 3, 2023

If you enjoyed this post, you might also like: Quick Summaries to 5 Surveys of PR and Corporate Communications. Of course, I had to think about asking the right questions which is crucial to obtaining the right answers. Image credit: DALLE-2, “ a robot painting a picture of a human by Vincent van Gogh ”.

Interviews 113

Interviews Publicity Technology Social Media 113

PR in High Definition

JULY 31, 2020

Perfect timing, a clear message of a united front, and meeting such a corporate reputation crisis head on is exactly the advice we would recommend. Being a chief communications officer or CEO in today’s world is a role which requires impeccably high standards and ethical decision making. There is much work to be done behind the scenes.

Reputation 62

Reputation Employee Film Internal 62

Maxim Behar

MARCH 27, 2024

We had, including myself, completely different ideas about how young people come and start to govern and make our lives more ethical, more honest, and more transparent. Laura, I've advocated that the state be managed like a corporation for years, like a business structure. I agree that many people were disappointed with PP.

Government 64

Government Interviews Television Newspapers 64

PR in High Definition

OCTOBER 28, 2021

For a start, in the corporate world, those long work Zoom calls could become a little more interesting in the metaverse. There also remains the ethics behind isolated worlds being owned by different companies and collecting our data, and monetising on every move we do in the metaverse.

Communications 62

Communications Wikipedia Meeting Technology 62