The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

The Proactive Report

FEBRUARY 16, 2017

Brands are amplifying their corporate news and using Twitter to get their own story told. The post The Future of Twitter and Digital PR appeared first on Meritus Media. It is viewed as a real-time news feed by many of its users. They go to Twitter to get the latest on any news item.

Digital PR 100

Digital PR Twitter Financial Groups 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

Sword and the Script

APRIL 1, 2025

According to a press release : With Notifieds focus in IR webcasting, earnings communications, and stakeholder engagement, EQ expands its service offering to provide a holistic solution that meets the evolving needs of corporate issuers, investors and financial stakeholders. 82% of PR pros use generative AI for tasks like brainstorming.

Software 158

Software Pitching SEO Tools 158

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. Only 28% picked the marketing department.

Corporate 100

Corporate Digital PR Social Media Study 100

5W PR

JUNE 15, 2020

It’s infinitely better to stand up and admit where things went wrong, either personally or corporately. People online will blame the brand, whether or not decision makers accept responsibility. That doesn’t mean pandering.

Crisis 113

Crisis Digital PR Retail Reputation 113

Rock the Status Quo

AUGUST 11, 2014

Have you given it enough TLC… or is it a snoozefest of corporate-speak with minimal value? The larger the company, the bigger the expectations journalists will have of their digital newsroom. Digital PR' And when they need a well-packaged story? 88050167 / gettyimages.com What Do Journalists Want? by CarrieMorgan.

How To 242

How To Survey Resources Social Media 242

Sword and the Script

DECEMBER 3, 2024

The subsequent reporting by Bloomberg , which I cited above, said the company is facing “distressed” levels of debt: “Cision, which owns corporate announcement disseminator PR Newswire, has $2.5 Last summer, the publisher Dow Jones sued Cision for breach of contract over $173 million.

Software 176

Software Measurement B2B Training 176

Waxing UnLyrical

DECEMBER 11, 2013

With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. Will India See a Rise in Digital PR? Twitter Google+ LinkedIn Will India See a Rise in Digital PR? Holding events both online and offline is now part of media management.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice.

Corporate 100

Corporate Leadership Branding Brand 100

Stern + Associates

JULY 21, 2023

Through strategic digital public relations (PR) efforts, this startup firm crafts engaging social media campaigns, partners with influential bloggers, and promptly addresses customer feedback across various online platforms. What Are the Types of Digital PR?

Digital PR 62

Digital PR SEO Engineering Social Media 62

Buzzstream

SEPTEMBER 11, 2024

However, it also comes with the unique challenge of delivering results in digital PR on a lean budget. Tips for Doing Digital PR on a Low Budget Based on our chat, here are some great tips for doing digital PR on a small budget. Content led, you know, digital PR. I want to get into this.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

JANUARY 21, 2025

I have been hypothesizing about how employing more digital PR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025 ), but I have yet to find a compelling study to back it up. Getting featured on AI results like ChatGPT is still a mystery. Until now. AxelSpringer 20 blau-magazin.de

Data 71

Data Local Groups Corporate 71

The Proactive Report

FEBRUARY 24, 2017

Twitter is an essential commodity that benefits the State Department, Open Source Intelligence (NSA, NRO, CIA, FBI), and Corporate Intelligence (NASDAQ, DOW, etc). It could just mean corporate raiding. Get Digital PR Tips in your inbox every Monday morning. It’s still a thing! Lee Odden Top Rank Marketing.

Twitter 235

Twitter Customer Service Web Facebook 235

Deirdre Breakenridge

NOVEMBER 11, 2015

This ability to turn social networking into business outcomes illustrates Geben’s contemporary approach to traditional and digital PR. After launching the company from her dining room, Heather’s fresh approach to best practices has helped Geben evolve into a highly respected, sought-after, award-winning PR firm.

Creativity 0

Creativity Community Storytelling Agency 0

The Proactive Report

APRIL 17, 2017

A new study by the IBM Institute for Business Value (IBV) reveals that 70 percent of the 6000 people they surveyed find brands’ digital efforts disappointing. “The disappointment indicates a deep divide between corporate expectations and consumer appetite for digital applications.” How PR Can Help.

Brand 133

Brand Branding Digital PR Consumer 133

The Proactive Report

JULY 23, 2017

The wheels do tend to grind slowly in large corporations. Get the Digital PR Tips News letter. The post 5 Ways to Improve Your Content Strategy appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. If you need assistance with your content strategy and creation, give me a call.

Strategy 149

Strategy B2C SEO Social Media 149

The Proactive Report

NOVEMBER 1, 2022

There are many instances of corporations falling short with their communications. Management needs to ensure that the teams are well-versed in their corporate culture, digital transformation, and how to communicate effectively with all stakeholders both internal and external. For more Digital PR Tips subscribe to our newsletter.

Communications 130

Communications Social Media Employee Crisis 130

Prowly

APRIL 19, 2023

If you missed it, it featured 30-minute discussions with top PR experts over 5 days.

Data-Driven PR 104

Data-Driven PR Crisis Management Crisis Trends 104

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Think of it as adding something new to a trending story.

Pitching 62

Pitching Trends Google Data 62

Presspage

APRIL 9, 2018

During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site.

SEO 79

SEO Engineering Corporate Web 79

Presspage

AUGUST 29, 2023

Welcome to the future of PR, where media inquiries are finally seamlessly managed to uphold your reputation and amplify your presence. Market leading digital PR and IR software company Presspage is thrilled to introduce a groundbreaking Inquiries Management Solution, now available as a standalone solution.

Media 97

Media Software Reputation Digital PR 97

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. “Within KLM there was a corporate mentality, resulting in a workflow with little flexibility.

Airlines 87

Airlines Web SEO International 87

Presspage

DECEMBER 15, 2017

So, a main requirement for the newsroom project was that it could act as a ‘24/7 digital PR assistant.’ The newsroom’s design and navigation exactly matches that of the main corporate site, allowing for a seamless visitor experience.

Airlines 92

Airlines Digital PR Corporate Media 92

Prowly

FEBRUARY 18, 2025

TRY PROWLY FOR 7 DAYS FREE #7 Monitor and respond in real time The best digital PR campaigns follow trends and ensure the brand is in sync with its target audience. You can build media relationships with Prowly by focusing on specific journalists who cover content relevant to your brand. Learn more about our media database.

Examples 104

Examples How To Product Launch Print 104

Presspage

JULY 8, 2024

In order to figure out a balance between the two, you should first be aware of what PR tools are, why every comms team should use them and which ones are your one-way ticket to a successful digital PR strategy. What are PR tools? So what potential can SMEs unlock if they apply this digital readiness to their comms teams?

Tools 97

Tools Digital PR Crisis Enterprise 97

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. The public, as well as corporate decision-makers, want to see the face of the company and get to know who they will be dealing with. Get our Digital PR Tips Newsletter. Video Can Lead to Trust.

Video 100

Video Mobile Trade Shows YouTube 100

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Here the picture is not quite as rosy. last year and they don’t expect that to change over the next five years.

Industry 113

Industry Measurement SEO Corporate 113

Presspage

JANUARY 23, 2024

Still, if youre a PR or communications professional, the last thing you want is to waste precious time using outdated software and tools. To stay agile and work more efficiently, the solution is to embrace a digital PR ecosystem that offers you all the right tools. Our message is clear: Control your narrative.

Software 78

Software Internal International Technology 78

Presspage

JANUARY 23, 2024

‘Still, if you’re a PR or communications professional, the last thing you want is to waste precious time using outdated software and tools. To stay agile and work more efficiently, the solution is to embrace a digital PR ecosystem that offers you all the right tools. Our message is clear: Control your narrative.

Software 78

Software Internal International Technology 78

Waxing UnLyrical

OCTOBER 2, 2012

These ideas, if liked by the panelists which include angel investors, venture capitalists and their ilk from across corporates, support the young pool of talent and handhold them to reach their ultimate goal. It made me realize how Digital PR can help run the event in a much better way and engage internal as well as external audiences.

Mobile 105

Mobile Pitching Twitter Social Media 105

Sword and the Script

APRIL 2, 2024

It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. Counterweight to journalist backlash At that time, Vocus was under fire from journalists who saw the company as a source of PR spam.

Reddit 183

Reddit Software B2B Technology 183

Waxing UnLyrical

AUGUST 4, 2014

Kami Huyse introduces us to the new standard for digital analytics from Google. Will India See a Rise in Digital PR? Why: Right here on WUL, Ancita Satija explored whether the recent rupee depreciation means a faster move into digital PR for the Indian marketplace. A year on, the post is still a good read.

Analytics 78

Analytics SEO Google Facebook 78

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Here the picture is not quite as rosy. last year and they don’t expect that to change over the next five years.

Industry 100

Industry Measurement SEO Corporate 100