Remove Corporate Remove Digital PR Remove Media Relations
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The New Digital PR Playbook: Beyond Backlinks, Toward Influence & Impact

Prowly

What is digital PR and does it need a rethink? The traditional approach to public relations is known to focus on press releases and curating perfect media lists. However, now digital PR efforts are strong on mixing an SEO strategy focused on link building with actions that yield influence and online visibility.

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How a Digital PR Campaign About Fast Food Went Viral

Buzzstream

I’ve been looking to speak with more in-house brands who have had success with digital PR. I looked to Chris Lewis , the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digital PR content has to do with personal finance and money.

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How to Create an Online Newsroom That Journalists Love

Rock the Status Quo

Have you given it enough TLC… or is it a snoozefest of corporate-speak with minimal value? The larger the company, the bigger the expectations journalists will have of their digital newsroom. .” I’d also suggest adding social media feeds to it. Digital PR' by CarrieMorgan.

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How to Use Twitter in Media Relations

The Proactive Report

Story creation: Of the journalists interviewed, all agreed that social media is a powerful tool to uncover potential leads. Comparable to press releases and corporate websites, reporters perceive social media to be a useful source of information. But there is a reason it’s called Earned Media. Follow me on Twitter.

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How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice.

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The #PRStudChat Community Discusses Creative #PR on November 17th

Deirdre Breakenridge

This ability to turn social networking into business outcomes illustrates Geben’s contemporary approach to traditional and digital PR. After launching the company from her dining room, Heather’s fresh approach to best practices has helped Geben evolve into a highly respected, sought-after, award-winning PR firm.

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The impact of content rich newsrooms

Presspage

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. “Within KLM there was a corporate mentality, resulting in a workflow with little flexibility.