Remove Corporate Remove Digital PR Remove Reputation
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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310
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Will chatbots be the primary interface for PR software [PR Tech Sum No. 61]

Sword and the Script

Where most monitoring tools will notify you of a mention in the media, SignalAI strives to enable companies to spot issues that may pose reputational risks. This week it announced that it added a new chatbot called Ask AIQ , which is designed for reputation and risk intelligence.

Software 159
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Managing the Aftermath of a Digital PR Crisis

5W PR

Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation. It’s infinitely better to stand up and admit where things went wrong, either personally or corporately. Begin by accepting responsibility where appropriate.

Crisis 113
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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

A public relations (PR) campaign is an orchestrated series of strategic communication efforts designed to achieve specific objectives. Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. But only if you've been in the industry for 10 minutes.

Examples 104
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The Future of Twitter

The Proactive Report

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Twitter is an essential commodity that benefits the State Department, Open Source Intelligence (NSA, NRO, CIA, FBI), and Corporate Intelligence (NASDAQ, DOW, etc). It could just mean corporate raiding. Source: Forbes.com).

Twitter 235
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PR Episodes: Our Biggest Takeaways from PR Experts

Prowly

If you missed it, it featured 30-minute discussions with top PR experts over 5 days.

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Communication Challenges for your PR Team in 2023: World Communication Week

The Proactive Report

There are many instances of corporations falling short with their communications. Management needs to ensure that the teams are well-versed in their corporate culture, digital transformation, and how to communicate effectively with all stakeholders both internal and external. For more Digital PR Tips subscribe to our newsletter.