The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. The Technology Challenge. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. The Technology Challenge. This is up from 39% in 2013.

Corporate 100

Corporate Social Media Digital PR Study 100

Sword and the Script

DECEMBER 3, 2024

That’s a very different approach and one reason why you might want to consider PR software that was made recently – in the era of generative AI. We have used keyboards and touch screens to interface with technology ever since the Graphical User Interface (GUI) was created. billion of debt, according to data compiled by Bloomberg.

Software 176

Software Measurement B2B Training 176

The Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. These technology advances continue to escalate and create new challenges. The growth of new technologies and platforms in the communications landscape deliver as much uncertainty as they do opportunity. Why is communication so important? Fake content.

Communications 130

Communications Social Media Employee Crisis 130

The Proactive Report

APRIL 17, 2017

Brands large and small are scrambling to keep up with the rapid convergence of the physical and the digital world. Customers are living in an environment where technology surround them, affects their everyday activities and makes many of the old ways obsolete. How PR Can Help. What is the core of this gap? Follow me on Twitter.

Branding 133

Branding Brand Digital PR Consumer 133

Deirdre Breakenridge

NOVEMBER 11, 2015

This ability to turn social networking into business outcomes illustrates Geben’s contemporary approach to traditional and digital PR. After launching the company from her dining room, Heather’s fresh approach to best practices has helped Geben evolve into a highly respected, sought-after, award-winning PR firm.

Creativity 0

Creativity Community Storytelling Agency 0

Buzzstream

JANUARY 21, 2025

I have been hypothesizing about how employing more digital PR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025 ), but I have yet to find a compelling study to back it up. Getting featured on AI results like ChatGPT is still a mystery. Until now. AxelSpringer 20 blau-magazin.de

Data 71

Data Local Groups Corporate 71

The Proactive Report

JULY 23, 2017

The wheels do tend to grind slowly in large corporations. CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Get the Digital PR Tips News letter. Optimized for search engine algorithms.

Strategy 149

Strategy B2C SEO Social Media 149

Prowly

APRIL 19, 2023

If you missed it, it featured 30-minute discussions with top PR experts over 5 days.

Data-Driven PR 104

Data-Driven PR Crisis Management Crisis Trends 104

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. During that time, we have also dealt with many changes in the traditional and digital media and public relations environments.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. 3a) October 14, 2014: Cision Name with Vocus Technology. 4) October 22, 2014: Gorkana.

Technology 14

Technology Company Software Marketing 14

Presspage

JANUARY 23, 2024

Still, if youre a PR or communications professional, the last thing you want is to waste precious time using outdated software and tools. To stay agile and work more efficiently, the solution is to embrace a digital PR ecosystem that offers you all the right tools. Our message is clear: Control your narrative.

Software 78

Software Internal International Technology 78

Presspage

JANUARY 23, 2024

‘Still, if you’re a PR or communications professional, the last thing you want is to waste precious time using outdated software and tools. To stay agile and work more efficiently, the solution is to embrace a digital PR ecosystem that offers you all the right tools. Our message is clear: Control your narrative.

Software 78

Software Internal International Technology 78

The Proactive Report

MAY 27, 2018

And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities. Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals.

Industry 113

Industry Measurement SEO Corporate 113

Sword and the Script

MARCH 1, 2022

It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. PR tech news mentions. Notified adds coverage books.

Software 150

Software Case Study Advertising Advertising 150

The Proactive Report

MAY 27, 2018

And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities. Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities. Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals.

Industry 100

Industry Measurement SEO Corporate 100

Sword and the Script

NOVEMBER 9, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Intrado was formerly known as West Corporation. West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. billion PR software market. And it’s not just the startups anymore.

Software 95

Software Banking Technology Corporate 95

Bianchi Biz Blog

JUNE 27, 2024

Consumer communication is now disseminated via multiple channels, incorporating platforms like social media (mainly Facebook, Instagram, and X for consumers, and LinkedIn for business), television and radio, podcasts, email, online reviews and ratings, print media, and out-of-home.

Meeting 90

Meeting Print Marketing Local 90

Critical Mention

NOVEMBER 18, 2018

My gut told me this would be the way of the future and I immediately began integrating “emerging technologies” plans with clients and the guess paid off. Laying the groundwork early led me to focus solely on digital PR. Sarah got her start by helping small to midsize businesses build their digital PR efforts.

Interviews 80

Interviews Strategy Social Media Digital PR 80

Presspage

DECEMBER 5, 2017

Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize. Doing business on an international level is no longer solely in the domain of the multinational corporations.

Local 89

Local SEO Engineering Web 89

PRSay

SEPTEMBER 27, 2016

As Bill Bergman wrote last year in Mediapost Agency Daily, “ … digital marketing is continually in motion; changing and evolving daily with small and unnoticeable technological advancements.”. But this digital tool also brings special temptations for PR practitioners, social media influencers and bloggers.

Ethics 60

Ethics Advertising Advertising Technology 60

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. million users TikTok : 12.6 million users Snapchat : 2.2

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland.

Radio 64

Radio Pinterest Television Government 64

5W PR

MARCH 19, 2020

While there are plenty of other ways that brands and companies can keep up with the public opinion via the traditional media outlets, these are some of the ones that are only going to grow in popularity due to the increase of digital PR in the last few years.

Publicity 97

Publicity Survey Measurement Groups 97

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Technology companies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Do you remember the last time you needed support from a technology provider?

Trends 60

Trends Media Report Technology 60

Landis PR

OCTOBER 11, 2023

We would like to know what questions you have for these strategic communications experts and our guest speakers from academia, technology and non-profit organizations. Below is a list of some of the topics we’ll be discussing. We’ll follow up after the conference in this blog with answers to your questions.

Communications 64

Communications Conference Policies International 64

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

FEBRUARY 29, 2020

These backlinks are important to digital PR and marketing for two primary reasons. These markets included technology, financial series, higher education and legal services, among others. First, backlinks send referral traffic, so it adds the possible ways your site can be found.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Landis PR

SEPTEMBER 11, 2023

Take a Shortcut No matter what systems you work in – from Microsoft Word and PowerPoint to Google and Slack – technology shortcuts can be a game changer. You may also be able to spot things that throw you off course, like getting the jitters from an extra cup of coffee or feeling an energy slump after skipping an afternoon snack.

Energy 64

Energy Study System Writing 64

Landis PR

OCTOBER 11, 2023

We would like to know what questions you have for these strategic communications experts and our guest speakers from academia, technology and non-profit organizations. Below is a list of some of the topics we’ll be discussing. We’ll follow up after the conference in this blog with answers to your questions.

Communications 52

Communications Conference Policies International 52

Landis PR

JANUARY 30, 2024

More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

Landis PR

DECEMBER 11, 2023

The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. If you think you don’t need to plan – then think again.

Strategy 59

Strategy Company Communications Construction 59

Frederik Vincx

DECEMBER 11, 2015

What’s ahead: Map your PR team workflow. Invest in automation and technology. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). We identify a client, we bring in technology for a campaign and then if it’s successful we can use that to demonstrate value. Assign project teams.

How To 60

How To Software System Employee 60