MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. You're done! It's ready for primetime! 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Ethical Voices

AUGUST 21, 2023

But obviously we’re in the PR space, so the reason we focused this document down into the application of AI specifically in PR because we didn’t really see there was much guidance out there for that. For example, we know the studies that show Gen Z is expecting corporate social advocacy. You’re absolutely right.

Agency 81

Agency Publicity Ethics Analysis 81

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. I don’t think I draw a line.”

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

APRIL 24, 2019

A content strategy is a living document. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. I interviewed all the people who would be stakeholders in our work,” she told us. “I When first documenting a strategy, your initial goals are more like educated guesses.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Document this workflow overview. Raf recently also got interviewed about this in the Wag The Dog Podcast.

How To 60

How To Software System Employee 60

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Stage-managing communications to internal performers and audiences.

Employee 40

Employee Internal International Corporate 40

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. You should not start with three pages of A4, but a tweet, an infographic or a video. It was published verbatim by The New York Times.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

FEBRUARY 4, 2020

Drilling down into the data reveals there’s a lot of discussion about cars that appear in music videos. In other words, if music videos drive conversations about cars, then perhaps placing your vehicle brand in a music video would foster purchase consideration. 5) Muck Rack rolls out “Google Trends” tool for PR.

Software 101

Software Analysis Data Tools 101