ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. In reality, most corporate anniversaries don’t have deep inherent news value.

Marketing 310

Marketing Product Launch Corporate Viral 310

Axia PR

SEPTEMBER 6, 2023

Protect your company’s data from these seven different types of phishing campaigns online When it comes to cybersecurity, companies and corporate communications professionals need to know about the different types of phishing campaigns that might compromise your company's data. Some of these phishing campaigns might be new to you.

Education 62

Education Employee Reputation Data 62

Stephen Waddington

APRIL 6, 2022

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. These are the headlines from The Future of Corporate Activism report published by the USC Annenberg School for Communication and Journalism.

Publicity 105

Publicity Corporate Employee Energy 105

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 70

Employee Crisis Corporate Social Media 70

Stephen Waddington

MAY 4, 2021

As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Research published by Vuelio highlights the growing awareness of ESG as a corporate issue but also the opportunity for further education.

Publicity 197

Publicity Government Corporate Financial 197

Wadds Inc.

FEBRUARY 1, 2023

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. The outcome is trust, reputation, and behaviour change. These include an ethical code, education, training, and qualifications.

Publicity 98

Publicity Corporate Interviews Reputation 98

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. A corporate mission in action means being proactive about how the organization demonstrates its values to the world. corporations that continued to do business in Russia after the invasion.

Brand 145

Brand Branding Nonprofit Government 145

5W PR

AUGUST 27, 2021

Public relations, at its core, is a communications industry that strives to maintain a positive public image for brands and corporations, to create brand awareness, to foster mutually beneficial relationships between clients and their audiences, and more. Employee Relations Managers. Crisis Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Today’s buyers are more educated than ever, with vast informational resources at their fingertips. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them.

Brand 185

Brand Branding Marketing Wireless 185

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities.

Company 189

Company Employee Internal International 189

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 151

Employee Print Writing Survey 151

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

It helps to hire a top PR firm , but even the best advice may not salvage a reputation. What can PR and reputation experts take away from the resulting media coverage? Warren accused the CEO of pushing the blame “to your low-level employees who don’t have the money for a fancy P.R. firm to defend themselves.”

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Presspage

JUNE 6, 2017

The good news is that individual employees are being perceived as trustworthy. Now more than ever, organizations must break with their long-established traditions of corporate communication, and work towards a new, more integrated operating model that puts people at the center of activity.

Employee 118

Employee Corporate Tools Government 118

PR Conversations

AUGUST 5, 2015

At the time of authoring this chapter, he was Public Relations Director at General Foods Corporation before taking up the same role for in 1952 for Eisenhower (and subsequently serving in his presidential administration). ” Sadler in 2008 concluded: the corporation is not always responsive to social activist shareholder resolutions.

Corporate 40

Corporate Financial Government Comparison 40

ReimaginePR

AUGUST 15, 2016

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. You want your employees to be excited and energized about therebrand. Your letterhead.

Employee 120

Employee Social Media Education Brand 120

Mindful Marketing

JULY 16, 2022

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. ” “Corporate culture will be developed one way or another.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . One aims to track corporate reputations and the other to track the risk exposure corporations face from misinformation.

Corporate 78

Corporate Reputation Case Study Employee 78

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

ImPRessions - Crenshaw Communications

MAY 15, 2018

There was no mention of the customers’ race, or of why a Starbucks employee had called the police. It plans to close 8000 stores on May 29 for a half-day of employee education around racial bias. All five of these recent corporate “first responders” behaved in a fashion aligned with the brand involved.

Crisis 136

Crisis Privacy Airlines Facebook 136

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? employees, investors, etc.)? But what is the primary reason for your change of heart?

Reputation 52

Reputation Social Media Internal International 52

Wildfire

JUNE 15, 2018

But by developing cultural understanding and sensitivity among executives and employees through education and learning it’s possible to make a difference. Recognising the importance of cultural diversity and letting this diversity enrich communication is clearly a key challenge for comms professionals.

Internal 45

Internal International Groups Local 45

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. Step 1: Identify your stakeholders. The first step is to identify exactly who your key stakeholders are. Candidates. Counterparties / lenders. Customers / clients. Partner organizations.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Doctor Spin

MAY 21, 2021

Corporate executives are sometimes scared of stirring up too much conflict for comfort, so your approach should always be strategically sound and well-researched before you start the fight. Perhaps they treat their employees badly? If you ask your employees how they would spend a large budget, you typically get surprising answers.

How To 52

How To Hotels Survey Employee 52

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Brands that want to develop trust should focus on reputation management using social media tools. Try to identify any trends in the comments.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Burrelles Fresh Ideas

MAY 21, 2024

Educating your workforce and the public are essential steps in eliminating the stigma surrounding mental illness. Research consistently demonstrates that employees with good mental health are more productive, engaged, and innovative. Prioritizing mental health is not only a moral obligation but also a business necessity.

Employee 97

Employee Pinterest Resources System 97

PR Conversations

MAY 1, 2017

Catherine: We do a great deal to educate practitioners on the practical aspects of managing a crisis but rarely do you encounter a crisis plan which addresses the need for support for people involved with crisis communication. Or the crisis plan is siloed in some hidden corporate corner completely out of date.

Crisis 63

Crisis Crisis Management Leadership Training 63

Remote PR Jobs

SEPTEMBER 25, 2023

Confrontation is sport, and any public comment can be misinterpreted or misrepresented, causing damage to a business’s reputation and brand. The person in this position needs to promote and protect the brand’s reputation. We are also operating in a socially charged atmosphere, where one person’s truism is another’s “fake news.”

Communications 100

Communications Publicity Employee Reputation 100

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 199

Writing Communications Marketing B2B 199

PRSay

SEPTEMBER 20, 2021

In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. carrier to impose a vaccine mandate on its workers, initially set a late-October deadline for employees to prove their vaccination status, but then pushed the date up to Sept. The airline, the first U.S.

Airlines 172

Airlines Employee Communications Exercises 172

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. My responsibility to help manage the reputation of the fifth largest bank in the country is not lost on me.

Banking 113

Banking Sports Financial Corporate 113

Karen Freberg

AUGUST 21, 2018

I had Craig for two classes while at USC (Research Methods and Corporate Reputation Management), and these were two of my favorite classes in my academic career. We just can focus on the offline ecosystem of business practices – we have to look at the whole customer, or in this case, employee journey.

Leadership 40

Leadership Social Media Corporate Conference 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Growing your partner channels can help create untapped demand, assist in the discovery process, as well as nurture the post-sale journey with ongoing education and services.

Marketing 196

Marketing Content Marketing Data Social Media 196

Flatiron Communications

APRIL 23, 2015

Rick Scott for banishing the term climate change from government employees’ lips. He explained that this executive, Sir John Browne of BP (now Lord Browne), a Stanford-educated geologist, would be the first oil industry CEO to actually acknowledge this scientific fact. Yesterday we celebrated marked Earth Day.

Tourism 28

Tourism Corporate Case Study Television 28

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders.

Technology 78

Technology Product Launch Crisis Management Case Study 78