Burrelles Fresh Ideas

MAY 21, 2024

Educating your workforce and the public are essential steps in eliminating the stigma surrounding mental illness. Organizations that demonstrate a commitment to employee well-being not only attract top talent but also enhance their reputation as socially responsible entities. But what about the actual PR pros themselves?

Employee 97

Employee Pinterest Resources System 97

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. We call it a background interview because it is just that – an exchange to provide background for a future story. Our job is to educate them in advance about what media need and want.

Publicity 334

Publicity How To Agency Product Launch 334

Critical Mention

AUGUST 26, 2018

It educates PR pros from all types of organizations and aims to be a valuable asset to PR every day. One of PRSA’s goals is to educate people on the need to act on that reality. They think PR is an outcome when it’s really a strategic process, and we aim to educate people inside and outside our profession. SCHEDULE A DEMO.

Interviews 79

Interviews Ethics Conference Leadership 79

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. This is why earned media – the stories and interviews produced by PR – will always be relevant. Educating prospective customers. Here are some of the most powerful. Creating depth of message.

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

JULY 12, 2017

Just last month there was a storm of outrage over Megyn Kelly’s scheduled interview with conspiracy nut Alex Jones. Wading into a third-rail issue like immigration, abortion, or even climate change, can be far more perilous to a brand reputation. How should PRs navigate the new environment? Know your customer.

Brand 174

Brand Branding Fashion Advertising 174

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews.

Fashion 255

Fashion Reputation Social Media Brand 255

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. There’s a need for education when discussing how PR can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. If you’re working on a piece that involves original reporting, there are proactive steps you can take during interviews to make the fact-checking process easier later on. But after that, it gets more nuanced.

Content Marketing 144

Content Marketing Marketing Viral Study 144

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. The webinar is available for free to PRSA members.

Storytelling 163

Storytelling Media Nonprofit Government 163

Ethical Voices

MARCH 28, 2022

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. And then after that, I really did a variety for the first part of my career of corporate and agency. Then I went back to corporate America. I think that ethics and reputation are all we have.

Ethics 52

Ethics Strategy Real Estate Local 52

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. ” I think you’re the first person who talked about how the corporate comms team can accidentally spread misinformation. Then you all know what happened in March 2020.

Ethics 81

Ethics Data Crisis Apparel 81

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. What do I mean by the role of the corporation and society? It’s looking at your purpose.

Ethics 62

Ethics Company Corporate System 62

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

ImPRessions - Crenshaw Communications

MAY 15, 2018

Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. It plans to close 8000 stores on May 29 for a half-day of employee education around racial bias.

Crisis 136

Crisis Privacy Airlines Facebook 136

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. Write Off Job Expenses.

Print 71

Print Resources Technology Interviews 71

PR Conversations

JULY 5, 2017

Ironically, PR as a sphere has certain reputational problems itself. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

APRIL 18, 2017

Knowing who the media are improves your reputation, so that journalists view you as a resource – rather than a pest.”. You expect that a journalist’s LinkedIn profile to reveal background on the reporter’s career, educational background, and awards. Another research tool as valuable as Cision and Muck Rack is LinkedIn. clippings.me.

How To 121

How To YouTube Pitching LinkedIn 121

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

wiredPRworks

JANUARY 3, 2020

In two hours Barbara educated me further on the LinkedIn features and upgraded my profile dramatically. Launch a presence or upgrade an existing 2020 LinkedIn company-wide strategy that aligns with your corporate branding and positions you as a leader with CoryWest Media’s WIRED system. I would consider her a true LinkedIn guru!

LinkedIn 52

LinkedIn Engineering SEO Training 52

Prohibition

JULY 3, 2018

Demonstrating your understanding of these platforms to get genuine website traffic to your personal blog is one of the things that interests PR interviewers the most. If it’s done correctly it can leave your “digital footprint” in the minds of the interviewers. I know because I did it – in my first interview and I never did it again.

Case Study 54

Case Study Interviews Study Social Media 54

Communications Conversations

JANUARY 13, 2017

And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. And yes, you can still do this while holding to approved corporate talking points… We have to do that all the time. I spent six years prior to Blue Cross in higher education. Let’s meet Laura!

Insurance 60

Insurance Insurance Social Media Corporate 60

Prohibition

JULY 3, 2018

Demonstrating your understanding of these platforms to get genuine website traffic to your personal blog is one of the things that interests PR interviewers the most. If it’s done correctly it can leave your “digital footprint” in the minds of the interviewers. I know because I did it – in my first interview and I never did it again.

Case Study 48

Case Study Interviews Study Social Media 48

wiredPRworks

JANUARY 3, 2020

In two hours Barbara educated me further on the LinkedIn features and upgraded my profile dramatically. Launch a presence or upgrade an existing 2020 LinkedIn company-wide strategy that aligns with your corporate branding and positions you as a leader with CoryWest Media’s WIRED system. I would consider her a true LinkedIn guru!

LinkedIn 52

LinkedIn Engineering SEO Training 52

Ishmael's Corner

MAY 5, 2015

It turns out that high-quality content — that informs, educates and even amuses, ideally with a unique bent — is synergistic with SEO. The third pillar focuses on our own brand and reputation. As another means of differentiating our offering, our campaigns emphasize the building of online presence and search engine optimization (SEO).

Storytelling 60

Storytelling SEO Agency Leadership 60

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. And, for many people, it just doesn’t leave us fulfilled the way jobs in the education, health care and non-profit worlds do. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

PR Conversations

JULY 24, 2014

The current trend of public relations excellence places increasing emphasis on stakeholder governance and symmetrical communication , weighted against more-traditional reputation management and publicity. The Southeby’s videos are entertaining, informative, and educational. reputation; and. Theoretical versus practice.

Marketing 87

Marketing Communications Video Reputation 87

Karen Freberg

JUNE 6, 2017

Carlos has established himself in the field as well with corporate jobs at LinkedIn and now BMCSoftware while doing speaking engagements around the world. As an educator and professor, my personal brand is only a part of who I am as a person. Here’s my take: I personally would not be here without personal branding.

Social Media 40

Social Media Brand Branding Media 40

MaccaPR

MARCH 7, 2016

Pharmaceutical giant Eli Lilly and Company (full disclosure: a former client of mine) has mastered this approach using widgets to pull updates from its brands, corporate blog and social media channels onto the Newsroom homepage. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary.

How To 48

How To Media Print Real Estate 48

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Continued consolidation of media outlets.

Writing 196

Writing Communications Marketing B2B 196

Sword and the Script

MAY 1, 2018

Today, marketing bats around phrases like omnichannel and multi-touch attribution, but we have to recognize this process is probably not linear and there are aspects that depend on factors – reputation for example – that go beyond the current campaign. 2) Are vendors *really* investing in the wrong tactics?

B2B 62

B2B Marketing Survey Study 62

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. My responsibility to help manage the reputation of the fifth largest bank in the country is not lost on me.

Banking 113

Banking Sports Financial Corporate 113

PR Conversations

FEBRUARY 28, 2018

Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Hundreds of PR people are doing training courses with CIPR, PRCA and other reputable training providers every year.

Training 65

Training Ethics Data Analysis 65

PR Conversations

SEPTEMBER 22, 2015

This time, for a more thorough understanding of how the situation might have changed or evolved, I decided to conduct a series of opinion interviews with several Italian female PR practitioners (recognized by name at the end). All of the women interviewed are PR practitioners, some at the executive level. today’s biggest challenges.

Interviews 40

Interviews Enterprise Corporate Internal 40

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. They had their education and their press cards or media cards. 7) How PR can be used for Online Reputation Management, especially by B2B companies? Because everything in the media space changed over the years.

B2B 52

B2B Communications Media Newspapers 52