Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Branding Brand 100

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Communications Conversations

JUNE 27, 2016

And, huge news in the social enterprise software space as this move gives Microsoft a pretty big stake in the game (along with its acquisition of Yammer years ago). That means more features and tools for us, as corporate communicators, to take advantage of. The employee comm newsfeed may become a reality sooner than we think.

LinkedIn 84

LinkedIn Corporate Communications Employee 84

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

We are now in an era of burgeoning corporate social responsibility, in which many in the millennial generation expect companies to take a stand on issue(s) or initiatives designed to contribute to the social good. See this earlier post for best practices in putting on a successful PR event. Do some (real) good. Convey a point of view.

Branding 196

Branding Brand Reddit B2B 196

PRSay

OCTOBER 3, 2016

To the extent our job requires us to get important information into the hands of our employees, never before have we been able to reach this key constituency instantaneously and regardless of where they are located in the world. This presents a great opportunity, particularly for us as communications professionals. Doesn’t this make sense?

Mobile 129

Mobile Enterprise Employee Technology 129

Sword and the Script

JUNE 23, 2015

Thinking Differently about Employees and Content. Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ).

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them.

Branding 185

Branding Brand Marketing Wireless 185

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159

Corporate Groups Local Enterprise 159

ImPRessions - Crenshaw Communications

APRIL 5, 2018

The stakes feel higher, and the race tougher, than at a more established enterprise. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. But many startups are at a unique and tricky stage. When they fail, it can be costly, both in dollars and momentum lost.

Pitching 174

Pitching Enterprise Exercises Agency 174

PR Job Coach

SEPTEMBER 28, 2016

Yet again corporate America comes ashore with another stark example of why "behavior is all that matters." The Wells Fargo Board's tardy response to its latest crisis is or should be a a wake up call to the enterprise that behavior not platitudes is all that matters to reputation. Agendas must focus on customers and employees first.

Enterprise 100

Enterprise Reputation Employee Corporate 100

Cision

SEPTEMBER 30, 2015

When our employees stick to our social media principles we find that they are successful in building relationships with customers, growing their reach, improving engagement in social and providing business value to Dell.”. ― Focus your employees around a single strategy. Register today! John Yembrick, Head of Social Media at NASA.

Social Media 120

Social Media Report Media Training Training 120

Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team. It says it has “hundreds of customers…10 of the Fortune 50.”

International 148

International Internal Tools Software 148

PR Job Coach

JANUARY 5, 2015

Public relations is essential to a functioning of society and its enterprises. PR practitioners also serve as strategic content developers and storytellers, helping their organizations formulate key messages that are resonant with the corporate culture and nature of the organization.

Publicity 100

Publicity Enterprise Government Storytelling 100

PRSay

OCTOBER 5, 2016

Following the rancor around the ill-fated religious freedom law, the thought leaders slated to deliver keynotes are accomplished professionals with track records that support human rights, sustainability and corporate social responsibility (CSR).

Conference 111

Conference Nonprofit Hotels International 111

Sword and the Script

MARCH 26, 2019

Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. 8) Employee engagement surveys: 36%. It’s a good story, but it’s only happened to me once in 20 years. 2) Impressions: 66%.

Measurement 143

Measurement Communications Survey Web 143

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Employee communication will continue to be a major focus for many CCOs.

Marketing 213

Marketing Content Marketing Data Social Media 213

Flack's Revenge

DECEMBER 11, 2019

Zander Steele – Director of Enterprise Sales at HyperScience , a company that transforms insurance document processing with machine learning. Daren Moreira – Partner at Eversheds Sutherland , advises clients on regulatory compliance, insurance and reinsurance transactions and corporate governance. moderated the session.

Insurance 31

Insurance Insurance Financial Measurement 31

Communications Conversations

OCTOBER 31, 2019

followers and the other is the CEO of a much smaller, more nimble enterprise and has 378,000+ followers. It’s free or corporate jargon. She writes like a human being–not a robotic corporate executive. That’s what connects with employees and prospective employees. 61 comments. It feels authentic.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. If multiple employees from one company attend an event, we can aggregate data to discover what the company X contingent did collectively. d) Facial recognition check-in.

Industry 90

Industry Marketing Enterprise Mobile 90

Sword and the Script

JUNE 30, 2020

The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units. Separate in large organizations. Unbundle PR.

Report 122

Report Publicity Survey B2B 122

Sword and the Script

OCTOBER 5, 2021

I’ve come to view Onclusive as an enterprise-strength media monitoring solution. Now it’s announcing this: SocialChorus and Dynamic Signal have combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications.

Software 182

Software Tools Print Technology 182

Sword and the Script

APRIL 30, 2019

2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. These included a knowledge management-style enterprise search tool called “Assistant,” and “Channel Management.”. The company currently has 47 reviews on G2 Crowd.

Industry 110

Industry Media Technology Employee 110

Waxing UnLyrical

MAY 3, 2018

Like the classic example of the three masons , it is important to help employees to remember why what they are doing matters to people every day. The value that they bring to their task is far more than the ability to bring home a paycheck. Again a more powerful mission; one that is results focused and not action focused.

Communications 76

Communications Healthcare Enterprise Leadership 76

PR 20/20

MAY 8, 2019

And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. The newsletter has an especially strong following with large enterprises—39% of subscribers work at companies with 500+ employees, and 19% of subscribers work at companies with 10,000+ employees. 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.”

Publicity 87

Publicity Survey Enterprise Pitching 87

Sword and the Script

NOVEMBER 9, 2021

Intrado was formerly known as West Corporation. In executing our mission of becoming the largest capital markets communication platform we have attracted over 2500 corporate issuers, along with numerous investment banks to our suite of products,” wrote Q4 Founder and CEO Darrell Heaps in a blog post. billion PR software market.

Software 95

Software Banking Technology Corporate 95

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. How did your time in the Marine Corps prepare you for agency and corporate life?

International 67

International Internal Conference Public Affairs 67

Contently - Strategy

OCTOBER 15, 2020

“When you let your customers interact with your content, they make choices that are relevant to them, and you learn more about them each time they click,” said Jennifer Burak, who was VP of marketing for Rapt Media, an enterprise video platform, before becoming director of marketing at Techstars. Should’ve been, really.

B2B 143

B2B Trends Video Course 143

Mindful Marketing

MARCH 21, 2020

” Best Buy : “The first [goal] is to protect our customers, employees and their families. .” ” Best Buy : “The first [goal] is to protect our customers, employees and their families.

Viral 75

Viral Marketing Retail Transportation 75

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. People generally trust someone who is not in the employee of a brand more than they trust someone who’s paid by a brand to deliver a message. Steve Barrett: People like themselves, don’t they?

Media 202

Media Storytelling Technology Data 202

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. Buy-in starts with the gatekeepers, of which there are many. For instance: Legal fears the company blog will violate copyright laws. It Risks Rejection.

Marketing 87

Marketing Resources Technology Internal 87

Bianchi Biz Blog

AUGUST 22, 2024

Despite this restructuring, the overall number of employees in the sector has not decreased, highlighting significant resilience. Moreover, although firms with more than 50 employees constitute less than 1% of the total, they generate almost 60% of the sector’s total turnover. million users TikTok : 12.6 million users Snapchat : 2.2

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Waxing UnLyrical

JULY 13, 2015

Why: “I believe no organizational communication is as important as employee communication. Employees can lift a company through difficult times or they can tank it,” says Shel Holtz (and one of the guests on tomorrow’s #measurePR Twitter chat – I hope you’re planning on coming!) ” 7.

International 40

International Internal Communications Employee 40

Sword and the Script

AUGUST 6, 2019

I asked co-founder and COO Jered Martin about pricing for the new model and here’s what he said: “We are launching our pricing plans starting in September and will offer four tiers: free, beginner, professional, and enterprise. 4) West Corporation rebrands as Intrado…but who was West? TrendKite is the New Cision Media Monitoring.

Marketing 70

Marketing Pitching Corporate Technology 70

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea.

Pitching 66

Pitching Analytics Enterprise System 66

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. employees in the U.S. – She’s my guest on this first edition of the Off Script Q&A series of 2020.

Marketing 81

Marketing Data Wireless Industry 81

The Hoffman Agency

MARCH 10, 2017

And they aren’t necessarily wrong — it is more difficult to grow and reach your audiences in a “boring” industry like IT enterprise infrastructure or sustainable building construction. One of the key campaigns is to have their employees use #proudtobeoracle to reinforce the passion, dedication and enthusiasm to be a part of the company.

B2B 49

B2B Social Media Strategy Media 49