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Financial analysts say marketing is an investment, not a cost

Sword and the Script

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. The purpose?

Financial 174
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Corporate Reputation Never More Important, Nor More Fragile, Report Finds

PRSay

Factors that influence corporate reputation are more complex and varied today than even five years ago. Consumer demands for accountability and transparency are rising, while employee voices have gained influence since the pandemic. According to the study, business performance remains a significant factor in corporate reputation.

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Corporate Activism Brings Benefits and Pitfalls, Report Finds

PRSay

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. The USC report, “ The Future of Corporate Activism ,” calls professional communicators “pioneers in this unfamiliar territory.”. Communicating with purpose. Sometimes, however, such campaigns lack substance.

Corporate 144
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Understanding the purpose and contribution of the communications team to organizational success

Onclusive

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporate reputation—your biggest brand asset.

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How Brands Are Making Social Responsibility Core To Their PR Strategy

5W PR

Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications. However, clear measurement frameworks exist to track both social and financial returns.

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What is Brand Advocacy and Why Is It Important for PR?

Prowly

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Financial incentives or free products. The key element? They promote the brand voluntarily.

Branding 104
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Importance of Corporate Communications

5W PR

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness. Making Transparency a Priority.

Corporate 120