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Amazon case study: Should rank-and-file employees be speaking on behalf of brands?

Communications Conversations

But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm? ” After all, we were trained to control and shape the corporate message strategy.

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How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

Tim: I’m the primary editor of the blog, but we have a number of employees that contribute articles to the blog on a regular basis. You also mentioned you share a “Blog Handbook” with authors before they contribute content–can you talk more about that? Who is the team in charge of managing the blog?

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Letter from BETT

Stephen Waddington

There are powerful insights for internal and corporate communication. Edelman suggests that a new contract has emerged between employer and employee. Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. It’s intended as a practical handbook.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

How to make sure your employees understand how you value ethics. How are they creating and maintaining a corporate culture that follows a moral compass and makes sure those young staffers understand ethical and the difference between ethical and unethical behavior? Why we need top to turn the mirror on ourselves.

Ethics 92
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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

Or the crisis plan is siloed in some hidden corporate corner completely out of date. I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be. It would be fabulous if such research could include an ethnographic approach.

Crisis 63
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Winning better relations with the community

PR Conversations

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

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Winning better relations with the community

PR Conversations

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.