Amazon case study: Should rank-and-file employees be speaking on behalf of brands?
Communications Conversations
AUGUST 21, 2015
But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm? ” After all, we were trained to control and shape the corporate message strategy.
Let's personalize your content