Melissa Agnes

FEBRUARY 2, 2016

As we handed the Air Canada employee our boarding passes, the dream moment happened… she tore them up, gave us a dazzling smile and kindly said “great news, you’ve been upgraded to first class! The consequences of your employees’ actions. Embed strong issues management into your corporate culture.

Corporate 167

Corporate Airlines Employee Training 167

PRSay

MAY 3, 2023

Factors that influence corporate reputation are more complex and varied today than even five years ago. Consumer demands for accountability and transparency are rising, while employee voices have gained influence since the pandemic. According to the study, business performance remains a significant factor in corporate reputation.

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Reputation Corporate Report Employee 164

ImPRessions - Crenshaw Communications

MAY 31, 2024

How to advise clients? How to stand out when standing out can risk backlash? As I’ve outlined in previous posts , a corporate position on a social issue should be part of a fully developed plan , never a knee-jerk response to an event or question. How can communicators manage their programs given such media fragmentation?

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Trends How To Ethics Reputation 203

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . For more info, email info@airpr.com.

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Media Training Crisis Communications Conference Corporate 397

PRSay

JULY 6, 2021

Your corporate brand. How do people communicate and connect with one another? What are the common behaviors, habits and attitudes among employees? Next, you’ll need to know what makes your best employees tick. Confidence that the company is stable, financially healthy and unlikely to lay off employees.

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Brand Branding Employee How To 179

PRSay

DECEMBER 3, 2024

Stories are the most powerful form of human communication, according to Peg Neuhauser, author of “Corporate Legends and Lore.” ” So how can you tell a great story? Is your point that your employees give back to the community? How to find stories So how can you find the stories to make your points?

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Case Study Interviews Newspapers Employee 148

Cision

MAY 31, 2017

For each order, employees nicely wrap up the product and write a personally addressed thank-you note. The post Brands, Here’s How to Captivate Consumers in the Age of Distraction appeared first on Cision. Even small touches like having teammates sign their names on emails will humanize a brand.

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Consumer Brand Branding How To 243

Melissa Agnes

OCTOBER 21, 2014

Every employee is a spokesperson for your organization. The post A Look at Today’s Crisis Realities and How To Manage Them appeared first on Agnes + Day. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. I won’t lie.

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Crisis Crisis Management Viral How To 249

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. There needs to be a paradigm shift in mindset and approach from older generations in how they connect and collaborate with Gen Z.

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How To Employee Leadership Nonprofit 163

Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporate reputation—your biggest brand asset.

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Communications Corporate Reputation Employee 248

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Corporate Communications. As companies grow, corporate communications become more important. Corporate communications regularly involves interaction with senior leaders and HR departments.

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Training Media Training Crisis Communications Reputation 370

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 101

Corporate Airlines How To Crisis 101

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? And Uber’s not alone in grappling with the impact of information supplied by its own employees. The more open you can be in the workplace, the more loyal employees are likely to be. Consider Uber’s rough ride of late.

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Reputation How To Employee Financial 159

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. If you do it right. You can register here.

Reputation 195

Reputation Automotive How To Brand 195

PRSay

JULY 27, 2020

As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. By doing so, employees will relate. Sharpen the focus.

Employee 197

Employee Leadership System Corporate 197

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 77

Automotive Policies Employee Corporate 77

Melissa Agnes

APRIL 30, 2015

I certainly see a few things – and not only the decision to launch such a complete and utter communications fail, but the fact that this campaign was launched in the first place reveals a lot about Bud Light’s – and their agency’s, if they had help from one – corporate culture.

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How To Marketing Crisis Crisis Management 183

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Today, we'll show you what brand advocacy is, why it matters for any business and how you can get it started. The key element?

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Brand Branding Employee Case Study 104

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

These demands mean that companies must strategically position themselves as not just profit-driven entities, but as organizations that genuinely care about their employees’ well-being and the greater good. According to Gartner’s 2023 Future of Work report , m any organizations just aren’t keeping up with what workers want.

Brand 156

Brand Branding How To Employee 156

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Anyone considering how to influence stakeholder perception and drive conversation around a brand would be wise to consider both. As a B2B tech PR firm with an understanding of how to use strategic public relations to impact brand positioning, our team frequently examines the intersection between PR and reputation management.

Reputation 333

Reputation Crisis Customer Service B2B 333

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. There needs to be a paradigm shift in mindset and approach from older generations in how they connect and collaborate with Gen Z.

How To 139

How To Employee Leadership Nonprofit 139

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. How should it be tailored for other C-suite leaders? How does the story serve both internal and external audiences?

How To 126

How To Corporate Storytelling Conference 126

Reputation Us

APRIL 7, 2025

Generally, most organizations encounter various challenges that can undermine their daily operations, corporate image, and overall brand reputation. How to get employees to clearly communicate and make significant decisions during a crisis. Gain actionable tips for effective crisis management and preparedness.

Crisis Management 78

Crisis Management Training Crisis Reputation 78

PR for Anyone

APRIL 7, 2020

Many businesses all over the world had no choice but to shut down and let their employees go. Many corporations had to switch to virtual training and communications. “Be Be a leader in your industry.” - Christina Daves (02:22-02:24) As an entrepreneur, think about your business model and how to adjust to recent changes.

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Marketing Video Training Technology 279

Stern + Associates

DECEMBER 21, 2023

This has been driven by the constant churn of social media, with every new story or cause resulting in a demand for a corporate position. What Will Current and Potential Employees Think? The post Social Issues And Executive Communications: When And How To Respond appeared first on Stern Strategy Group.

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Communications How To Employee Corporate 133

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. Corporate comms is probably already doing some informal earned media amplification through social media channels, email, newsletters or the company blog.

Marketing 195

Marketing How To Measurement Advertising 195

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

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Corporate Leadership Brand Branding 100

Onclusive

JANUARY 14, 2021

In this week’s article, we are discussing how to build an impactful communications team, outline clear roles and responsibilities between the C-suite and communications, and define the optimal scope and budget. As corporate reputation now matters more than ever, communicators are also more valuable than ever.

Communications 195

Communications Corporate Measurement Reputation 195

Communications Conversations

MAY 5, 2020

With unemployment levels rising and more companies big and small furloughing or laying off employees every week, I’m guessing some of these folks are considering the possibility of “freelancing.” When you’re working on the agency or corporate sides, there’s a lot of value in being a generalist.

How To 171

How To Web Meeting Employee 171

PRSay

AUGUST 8, 2022

CEOs find themselves caught in the middle, unsure of how to engage with social issues — particularly those seen as political — without creating business risks. Many CEOs may not yet grasp that their under-40 employees likely expect them to address these issues head-on,” the report says. “In Does it align with your values?

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Employee Survey Policies Corporate 178

PRSay

OCTOBER 15, 2024

“If you want to soar as an organization, to meet your goals and have an engaged employee base, you have to think creatively” and find ways to build a positive work experience. Company culture is measured by “How well your team members enjoy and have bought into the mission of your organization.” How’s your kid doing? “Let

Company 68

Company Employee International Internal 68

Cision

FEBRUARY 11, 2016

In fact, if you don’t give customers, clients and potential employees a peak at what truly drives your organization, you are losing loyalty, sales and your business’s future thought leaders and valuable role players. How can you stand out? Want inspiration?

How To 120

How To Media Employee Policies 120

Cision

MAY 16, 2016

IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.” Employee perception of how their job influences organizational success. What do you do with an email list?

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Internal International Communications Employee 218

Solo PR Pro

AUGUST 1, 2023

Hiring your first employee as a solo PR Pro is a significant milestone. To ensure a smooth and successful hiring process, we gathered five essential tips for solo PR Pros looking to bring on their first employee, along with valuable resources to help you along the way. Resources: Nerdwallet – Ready to Hire Your First Employee.

Employee 85

Employee Small Business Resources Insurance 85

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Still, companies are dragging their feet in this aspect of corporate communications. The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Employee engagement comes from the ability to speak and be heard.

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International Internal Employee Mobile 147

Presspage

NOVEMBER 8, 2024

It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation. To avoid spreading contradictory information, PR and corporate comms teams need to decide on their tone of voice well in advance and keep all stakeholders in the loop.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Deirdre Breakenridge

MAY 1, 2017

We strive to make our office somewhere our employees enjoy being and we feel that shines through every week as we share laughs, snacks and recap the latest platform updates live on camera. This insight is critical to better understand the kind of content that works for live video and how to grow as an agency.

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Video Facebook Social Media Creativity 283