Solo PR Pro

AUGUST 1, 2023

Hiring your first employee as a solo PR Pro is a significant milestone. To ensure a smooth and successful hiring process, we gathered five essential tips for solo PR Pros looking to bring on their first employee, along with valuable resources to help you along the way. Resources: Nerdwallet – Ready to Hire Your First Employee.

Employee 87

Employee Small Business Resources Insurance 87

Communications Conversations

OCTOBER 22, 2014

Goal: Employee recruiting. Goal: Shaping perceptions with employees. But, the beauty of what Ahrednts is doing here is that she’s also shaping existing Apple employee perceptions. Earlier this year, an anonymous employee (classy, I know), called Target’s culture into question. Organization: Edelman.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Communications Conversations

JANUARY 30, 2018

As I’ve talked about before, the benefits of execs using their LinkedIn profiles as brand platforms are significant: LinkedIn Published posts are often seen as more authentic than traditional corporate communications channels (read: email, intranet). It’s all real people–your employees, vendors and customers!

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

ImPRessions - Crenshaw Communications

JUNE 28, 2017

While Uber has struggled with reputation setbacks, culminating in the resignation of its CEO last week, Lyft has quietly kept to itself, plotting a successful path as the “friendly, laid-back alternative to Uber’s cutthroat corporate ethos.”

Airlines 147

Airlines Insurance Insurance Exercises 147

Melissa Agnes

FEBRUARY 10, 2015

You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. If so, how secure it your email service provider and are your employees required to change their passwords regularly? Do you and your employees use smart phones and tablets? Tweet this!).

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Wadds Inc.

MAY 14, 2024

In a comprehensive review of major reports on global risk, Rod Cartwright emphasises the complex challenges facing organisations and highlights opportunities for corporate communicators. Rod Cartwright has reviewed eight reports on global risk over the past 12 months. The next two years are going to be tough.

Corporate 52

Corporate Communications Crisis Policies 52

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

Warren accused the CEO of pushing the blame “to your low-level employees who don’t have the money for a fancy P.R. Thousands of Wells Fargo employees lost their jobs, but Stumpf and his senior executives have not been penalized for the fraud. firm to defend themselves.” Optics matter.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

The Stalwart Blog

MARCH 12, 2020

Many folks will find themselves out of a good chunk of money because insurance policies and cancellation policies won’t cover the entire bill. Corporate communicators and their consultants will need to think of a wide range of scenarios that could arise from this pandemic. Risk managers and insurance advisors can help there.

Crisis 78

Crisis Insurance Insurance Policies 78

Maxim Behar

MARCH 26, 2024

Practically all possible ones - additional health insurance, sports cards, etc. How many vacation days do employees have in your company? What are the training and professional development opportunities you provide to your employees? Do you organize team-building activities for your employees? As many as legally required.

Groups 105

Groups Communications System Employee 105

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. Step 1: Identify your stakeholders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Presspage

FEBRUARY 8, 2024

For example, the Dutch insurance company Nationale Nederlanden recently published a press release , sharing its ranking as one of the top performers in a benchmark for responsible investment. From investors to employees, everyone's demanding action. The message is clear: prioritize sustainability or risk being left behind.

Report 109

Report Government Financial Trends 109

Communications Conversations

JANUARY 15, 2019

First trend : Employees wanting to see more of their leaders online/on social media. When I worked in corporate communications years ago, “I want to hear more from the CEO” was always a chief complaint among employees. ” Great example here: Jack Salzwedel of American Family Insurance. .”

Government 74

Government Employee LinkedIn Insurance 74

Waxing UnLyrical

MARCH 8, 2013

health insurance cost and affordability (certainly something I know I will be thinking about in the future, as and when I start hiring employees). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Some of them: the state of the economy (no surprise).

Internal 101

Internal International Case Study Insurance 101

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. Industrial Manufacturing & Services and Corporate Services tied for third at 3.4. In its earlier days, Facebook shared a lot of data with its employees and held an employee hackathon.

Data 68

Data Telecommunications Infographics Retail 68

PR for Anyone

MARCH 27, 2024

Carrie shares a poignant story about her experience speaking to a group of employees. A pivotal moment for Carrie came when she refused to buy into the stereotypes perpetuated by insurance commercials and Medicare brochures, depicting aging as a time of decline and dependency.

Film 130

Film Storytelling Writing Insurance 130

Beyond PR

NOVEMBER 30, 2017

Farmers Insurance : [link]. Farmers Insurance stays true to character by focusing on the numbers. Like a serious insurance adjuster, they look to the data to guide them. For some types of corporate social responsibility news, no boilerplate is the right choice. In that case, readers need to know where, when and how.

Examples 65

Examples Insurance Insurance Fashion 65

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. Given everyone likes to laugh, people tend to appreciate individuals and organizations that add humor to their lives.

Insurance 98

Insurance Insurance Social Media Comparison 98

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. The ACA changed all that by saying health insurance should be paying for the pumps. You do have to love the complex.

Agency 54

Agency Healthcare Insurance Insurance 54

Solo PR Pro

SEPTEMBER 6, 2022

So if we’re talking about reducing costs, consider paying your employees first and making them happy so they don’t leave and force you to hire a new person at a much higher rate because of inflation.”. Just like other types of insurance, you have it in the hopes that you don’t have to use it. Pay your people first.

Financial 52

Financial Strategy Insurance Insurance 52

Solo PR Pro

MAY 16, 2023

Paid parental leave When it comes to paid parental leave for self-employed people, there are two common options you'll find in your research: paid family leave by state and short term disability insurance (STD). Short term disability insurance Another option for self-employed people is to purchase short term disability insurance.

Insurance 52

Insurance Insurance Policies Local 52

Ethical Voices

AUGUST 29, 2022

How to make sure your employees understand how you value ethics. How are they creating and maintaining a corporate culture that follows a moral compass and makes sure those young staffers understand ethical and the difference between ethical and unethical behavior? Why we need top to turn the mirror on ourselves.

Ethics 92

Ethics Groups Handbook Education 92

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 111

Healthcare Content Marketing Industry Trends 111

Communications Conversations

DECEMBER 11, 2017

I am an Associate Director of Communications in the Medicare & Retirement division of UnitedHealthcare – the insurance side of UnitedHealth Group. Working with health insurance agents probably isn’t the sexiest job you’ve ever had (I can say this kind of thing to you, right, because we’re friends!

Insurance 60

Insurance Insurance Sports Groups 60

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. But it’s high time to make these changes. The post Mark Zuckerberg, Wake Up!

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Communications Conversations

JANUARY 12, 2021

Brian Grace, Nationwide Insurance. He was a relatively new employee at the time, and I didn’t have a chance to connect with him. Moving into the agency world after years on the corporate side at Target and Abbott certainly qualifies. So, naturally, I’m interested in meeting this current Shandwick employee.

Banking 78

Banking Sports Meeting Insurance 78

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. employees in the U.S. – Data collection about your car – and how you drive and where you go. These are all issues I’ve read about by following Stacey Miller.

Marketing 78

Marketing Data Wireless Industry 78

Waxing UnLyrical

JULY 20, 2016

Employee Capacity. When planning for the upcoming month, do your employees have availability to take on additional work? Understanding real-time employee capacity allows you to determine whether or not your team is able to take on new clients, appropriately serve current accounts, and determine future hiring decisions for the agency.

Measurement 40

Measurement Agency Employee Insurance 40

Prohibition

DECEMBER 13, 2021

You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. The wrong approach could lead to a loss of trust with your staff and clients, not to mention higher insurance rates as well as larger legal fees. A crisis can be anything that disrupts the normal flow of your business.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

The Hoffman Agency

MARCH 10, 2017

Consider who your target audience is — in this case, it is the maritime industry business owners — and explore topics like maritime business marketing, financing, or even insurance, which can significantly open up your content sandbox. People (your customers) want to speak to other people, not Skynet or some faceless corporate entity.

B2B 49

B2B Social Media Strategy Media 49

Flatiron Communications

FEBRUARY 16, 2015

Not too long ago, positive change inevitably occurred following an embarrassing news report of a company behaving badly, e.g., shafting its employees out of their justly earned wages. One such corporate crisis-driving crusader is New York State Attorney General Eric Schneiderman. This no longer is the case.

Crisis Management 28

Crisis Management Crisis Insurance Insurance 28

Communications Conversations

NOVEMBER 14, 2018

At Blue Cross we know that many of our key stakeholders (members, agents and regulators to name a few) respond to what they see in the news so our relationships with media are key to managing corporate reputation. How has insurance becoming interesting and fun for you? How has that played out for you at BCBS?

Energy 60

Energy Agency Insurance Insurance 60

Prohibition

JANUARY 7, 2022

You will also have to pay for things such as insurance deductibles and additional security. A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. The likelihood of making repeat purchases drops significantly.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Doctor Spin

JANUARY 27, 2022

In contrast, we might be brainstorming names for a corporate insurance podcast that is likely to be forgotten in six months. What right do PR professionals have to complain about our corporate jobs? Construction workers and engineers build homes, hospitals, and roads. Was the coffee machine broken this morning?

Publicity 52

Publicity How To Industry Study 52

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Maxim Behar

SEPTEMBER 27, 2022

Maxim: I often say that right now the whole world is a big mess, and from this mess we have to create something that can suit businesses, employees, pensioners, of course, students, and all people. How has the situation in our country affected the business? I say it with the best wishes, it happened as it happened. Maxim: Some do, some don't.

Government 52

Government Tourism Ethics System 52

Deirdre Breakenridge

MAY 1, 2017

We strive to make our office somewhere our employees enjoy being and we feel that shines through every week as we share laughs, snacks and recap the latest platform updates live on camera. Knowing they were on to something big, they ceremoniously quit their jobs on the same day and walked out of the corporate world together.

Video 283

Video Facebook Social Media Creativity 283