Cision

SEPTEMBER 30, 2015

When our employees stick to our social media principles we find that they are successful in building relationships with customers, growing their reach, improving engagement in social and providing business value to Dell.”. ― Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell.

Social Media 120

Social Media Report Media Training Training 120

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? We’re rethinking corporate crisis. Turn Off The Fan.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Prowly

APRIL 11, 2025

The phrase "brand reputation management" sounds like corporate buzzword soup to most people, but chances are it's probably something that's on your mind every day. Employee perception: Shows how employees view their workplace experience. After all, your reputation is your brand.

Reputation 104

Reputation Measurement Report Brand 104

PRSay

MARCH 9, 2017

Do you really want someone known as @shroomy0021 managing your corporate communications? As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. Since 1994 he has specialized in writing crisis communications plans and media training.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Contently - Strategy

JANUARY 26, 2023

Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Depending on who you pick, be prepared to train your thought leaders. Define your goals and KPIs.

Leadership 141

Leadership Content Marketing Healthcare Google 141

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units.

Employee 88

Employee Real Estate Video International 88

PRSay

JANUARY 9, 2024

A good training program will help presenters improve their skills. Not all presentation training is the same, of course. As you likely know, traditional media training and crisis training tend to focus on one spokesperson, usually the CEO, who is put through his or her paces in front of a group.

Training 103

Training Conference Meeting Technology 103

Presspage

NOVEMBER 8, 2024

It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their companys reputation. To avoid spreading contradictory information, PR and corporate comms teams need to decide on their tone of voice well in advance and keep all stakeholders in the loop.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Doctor Spin

MARCH 23, 2023

But there’s a simple solution: By appointing fewer leaders and allowing good leaders to lead bigger groups, organisations can streamline decision-making processes, reduce bureaucracy, and promote the growth and development of their most effective employees. They have the potential to thrive in a complex relationship with the media.

Leadership 52

Leadership Training Employee Media Training 52

Polaris

APRIL 28, 2015

Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. You can read more about key messages in this blog post about the fine art of key messages and in this post about media training essentials. You know the drill. It might be an easy task.

How To 100

How To Marketing Writing Training 100

Sword and the Script

JULY 12, 2016

Just one ill-judged tweet from a key executive of a high-profile brand can bring the whole company into disrepute, or just one negative comment from a disgruntled ex-employee online can cause questions to be asked about how you treat your staff,” according to Simon Wadsworth, founder and director of Igniyte as cited by Communicate Magazine.

Study 60

Study Leadership Crisis Crisis Communications 60

Landis PR

SEPTEMBER 27, 2021

We promoted NBC Universal (its entertainment division) nationally for more than 10 years – we even media trained Jeff Zucker (now President of CNN). I will give a shout-out to my first employee, Mary Carbonara – a modern dancer who, it turns out, has an innate knack for PR.

Agency 105

Agency Travel SEO Nonprofit 105

Communications Conversations

APRIL 16, 2018

When I worked on the corporate side. And, I think it’s particularly relevant, considering the hiring climate right now where employees seem to have all the leverage. Things tend to move slowly in corporate America, and by pausing a beat you never know how things may change. When I worked on the agency side. Be patient.

Groups 74

Groups Corporate Media Training Analytics 74

PR in High Definition

SEPTEMBER 30, 2016

This is particularly alarming because your managers and HR team are meant to wave the flag of the company and represent your corporate values. In a candidate-led job market, it is vital that the communications team helps to bring the company’s future employees into focus. Watch out for the judges’ comments.

Brand 48

Brand Branding How To Employee 48

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. Prohibition PR will assist you in responding to media issues and provide you with regular updates to secure your brand’s reputation.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Critical Mention

OCTOBER 24, 2019

The PRNEWS Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Social media promotion and responses to negative comments online. Media training. This means a message can be spread far and wide. Influencer relations. Community management. Content creation. Organic SEO.

Publicity 48

Publicity Advertising Advertising Tools 48

Communications Conversations

NOVEMBER 11, 2022

We did a social media training together at Pinehurst–the birthplace of golf in the U.S. Having worked in corporate communications and social media now for more than 26 years, there’s one thing I’ve almost always found to be true: It’s easier to talk to and work with executives than it is middle management.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Communications Conversations

AUGUST 21, 2018

Obviously improved business results go a long way, but we have spent years fighting against the assumptions from media that we were not going to survive and we have changed how people talk about us. How did that agency experience prepare you for your role in corporate PR? Before joining BBY, you worked at four separate PR agencies.

Sports 113

Sports Retail Local Report 113

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

DECEMBER 15, 2020

Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. Creative employee communications.

Marketing 198

Marketing Employee Content Marketing Media Training 198

ImPRessions - Crenshaw Communications

MAY 31, 2017

While there’s no way to truly “crisis-proof” a corporation or brand, there are steps that make it less likely to happen and its impact less severe. A rude employee or even workplace misbehavior isn’t necessarily an existential threat for most companies. Empower employees. Seven Steps To A “Crisis-Proof” Brand.

Crisis 180

Crisis Airlines Brand Branding 180