Reputation Us

APRIL 7, 2025

Generally, most organizations encounter various challenges that can undermine their daily operations, corporate image, and overall brand reputation. How to get employees to clearly communicate and make significant decisions during a crisis. Ensuring Employee Safety Training ensures the well-being of employees during emergencies.

Crisis Management 78

Crisis Management Training Crisis Reputation 78

Sword and the Script

MAY 3, 2022

Annual spending on PR software grew 14.7% The lines are burry which makes the size of the PR market, and subsequently the size of the PR software market, hard to define. Indeed, more than 12 years ago, the CEO of a PR software company that employed me observed marketing increasingly looked more like PR. to approximately $5.5

Software 103

Software Study Pitching Analysis 103

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Up to 230% of the cost of a company’s R&D can be offset against Corporation Tax providing that it is commercially relevant. These include employees, subcontractors (up to 65%), software and consumable items.

Agency 171

Agency Enterprise Software Financial 171

Sword and the Script

FEBRUARY 4, 2020

1) Security risk and ransomware visits PR software vendors. TVEyes wasn’t the only PR software company to feel the pinch of cybersecurity risks recently. It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts. Sign up here.

Software 121

Software Analysis Data Technology 121

Cision

JULY 27, 2017

Talk to Customers & Employees. Your employees have a different perspective of your brand than you do, so talk to them as well. Use dialogue with your customers and employees to also understand what weaknesses they observe. At Cision, many of our team members have worked at other technology corporations.

Brand 231

Brand Branding Employee Data 231

ReimaginePR

APRIL 14, 2020

The data room software is normally an internet-based application where you could combine processes of featuring information each and every level of controlling private equity economic. were created and saved by specialized VDR corporations. The secure data room is a modern day solution just for the control of exclusive capital.

Data 177

Data Newspapers Employee Software 177

5W PR

FEBRUARY 24, 2025

The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics. According to Gartner, organizations using specialized crisis management software show 30% improved response times.

Crisis 78

Crisis Crisis Management Technology Exercises 78

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Communications Conversations

JUNE 27, 2016

And, huge news in the social enterprise software space as this move gives Microsoft a pretty big stake in the game (along with its acquisition of Yammer years ago). That means more features and tools for us, as corporate communicators, to take advantage of. The employee comm newsfeed may become a reality sooner than we think.

LinkedIn 84

LinkedIn Corporate Communications Employee 84

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 75

Employee Crisis Corporate Social Media 75

Communications Conversations

NOVEMBER 26, 2018

Do you ever get the sense this whole Employee Social Advocacy concept is being shoved down our throats by a number of “thought leaders” and software vendors who have everything to gain by advancing this agenda? This report, titled Employee Advocacy 2.0: ” In this case “people” = employees.

Employee 79

Employee Software Financial LinkedIn 79

Sword and the Script

JANUARY 9, 2024

Yet, it’s important to pay attention to this stuff if your business buys PR software. You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers.

Brand 172

Brand Branding Reddit Pitching 172

Solo PR Pro

AUGUST 1, 2023

Hiring your first employee as a solo PR Pro is a significant milestone. To ensure a smooth and successful hiring process, we gathered five essential tips for solo PR Pros looking to bring on their first employee, along with valuable resources to help you along the way. Resources: Nerdwallet – Ready to Hire Your First Employee.

Employee 85

Employee Small Business Resources Insurance 85

Presspage

NOVEMBER 8, 2024

It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation. To avoid spreading contradictory information, PR and corporate comms teams need to decide on their tone of voice well in advance and keep all stakeholders in the loop.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Onclusive

SEPTEMBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Responsibilities. Great teammate.

Software 150

Software Analytics Data Technology 150

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. billion global market for Media Intelligence/PR software and information solutions.” It says it has “hundreds of customers…10 of the Fortune 50.” million (USD), down 10.0%

International 148

International Internal Tools Software 148

PRSay

OCTOBER 3, 2016

To the extent our job requires us to get important information into the hands of our employees, never before have we been able to reach this key constituency instantaneously and regardless of where they are located in the world. This presents a great opportunity, particularly for us as communications professionals.

Mobile 129

Mobile Enterprise Employee Technology 129

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them.

Brand 185

Brand Branding Marketing Wireless 185

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Feel free to start a free trial to get an understanding of the tool.

Training 195

Training Media Training Crisis Communications Reputation 195

Prowly

APRIL 11, 2025

The phrase "brand reputation management" sounds like corporate buzzword soup to most people, but chances are it's probably something that's on your mind every day. Employee perception: Shows how employees view their workplace experience. Best tools for reputation tracking Too many software programs to choose from?

Reputation 104

Reputation Measurement Report Brand 104

Sword and the Script

NOVEMBER 21, 2023

All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. This is the exact opposite of what has happened with software-as-a-service (SaaS). It’s a perception. It exists in our minds. And a brand is bigger than marketing.

Financial 174

Financial Marketing Survey B2B 174

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. How are its employees treated? Sure, we’re motivated to gather as much data as possible when it comes to products that require education, like software or probiotics.

Marketing 173

Marketing Creativity Storytelling Privacy 173

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 156

Employee Software Survey Report 156

5W PR

JULY 27, 2020

Since 1984, companies were urged to use gamification to improve employee engagement and get workers to more clearly define their goals. It was viewed as a novel way to keep score and get more frequent feedback from employees. They added points, leaderboards, and badges to software, and gamification became more popular than ever.

Exercises 97

Exercises Software Employee Training 97

Stephen Waddington

OCTOBER 13, 2020

Hybrid models combining home and office working are likely to provide organisations and their employees with flexibility in the future. Environmental, Social and Governance (ESG) is likely to be a major issue on the corporate agenda for the next decade.

Report 144

Report Communications Government Crisis 144

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

MARCH 15, 2022

Truescope uses the “workspace” concept that’s become popular in software. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”. I searched all of the major business software review sites – G2, TrustRadius, Capterra, GetApp, and more – and didn’t see a single review yet.

Tools 165

Tools Media Software Analysis 165

ImPRessions - Crenshaw Communications

MAY 15, 2017

As part of the group, young employees learn how to cooperate, delegate and support each other. When acting as in-house PR for a non-profit or corporation, much of the work can be repetitive, and it becomes a challenge to find different ways to drum up enthusiasm for the same topic. Learn the value of teamwork. .

Skype 147

Skype Agency Meeting Software 147

Axia PR

JANUARY 24, 2020

HubSpot develops and markets software products for inbound marketing and sales. Today, people are focused on climbing corporate ladders and trying to be the best, often at the expense of their customers. The company has several courses on its platform HubSpot Academy, and they are all free! Helping your customers = helping yourself.

Course 115

Course Software Education Employee 115

Stephen Waddington

JULY 3, 2022

The researchers said that it is difficult to determine emotion of social media posts using a software tool. It demonstrated how corporate communicators distorted graphics in order to data in a favourable way. It consisted of five areas of competence: influencer, problem solver, dot connector, empathiser, and data translator.

Communications 129

Communications Software International Internal 129

Sword and the Script

MARCH 2, 2021

AI is something that is missing from most of the incumbent PR software tools. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI. Catch up time in AI. Similarly, Agility PR is owned by Innodata (NASDAQ: INOD).

Company 161

Company Tools Technology Software 161

5W PR

OCTOBER 31, 2019

This can be a challenge, particularly for brands that market to other businesses or that have less trendy offerings such as software or services. For example, a corporate company may have trouble connecting with those outside of the company itself. How can this be done?

Brand 113

Brand Branding Consumer Community 113

Sword and the Script

MARCH 26, 2019

Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. 8) Employee engagement surveys: 36%. It’s a good story, but it’s only happened to me once in 20 years. 2) Impressions: 66%.

Measurement 143

Measurement Communications Survey Web 143

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 148

B2B Marketing Survey Software 148