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5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. Internally, get company-wide buy-in before the public announcement.

Corporate 270
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Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

Fortunately, your corporate communications team can kindle that love. By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees. So, how do you incorporate internal communications into your brand marketing strategy?

Internal 139
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Corporate affairs shifts from reputation management to strategic growth driver

Wadds Inc.

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

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The ESG opportunity for public relations 

Stephen Waddington

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda.

Publicity 197
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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies.

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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

the concept of two-way internal communications to improve the company’s image after a mine strike massacre. Herbert Schmertz (1930-2018) introduced the idea of corporations fighting criticism and espousing principles with his creation of the “advertorial” in the 1970s. But don’t imagine that he was simply a corporate shill for big oil.

Corporate 178
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PR Tactics To Show Company Values

ImPRessions - Crenshaw Communications

If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. Corporate activism. See this post for more on CEOs embracing corporate activism. Partners with the same values. Executive content.

Company 174