Sword and the Script

APRIL 1, 2025

According to a press release : With Notifieds focus in IR webcasting, earnings communications, and stakeholder engagement, EQ expands its service offering to provide a holistic solution that meets the evolving needs of corporate issuers, investors and financial stakeholders. It was spun out of NASQAQ which had previously acquired MarketWire.

Software 159

Software Pitching SEO Tools 159

Melissa Agnes

SEPTEMBER 9, 2014

Scrambling to understand what’s going on, they sift through links to news sites and high-ranking blogs that are being shared like wild fire and beginning to populate the search engines for your targeted keywords. by creating press releases, posting to your corporate website, blog or dark site , etc.).

Crisis 222

Crisis Crisis Management Engineering Exercises 222

Cision

JUNE 7, 2017

She dominated SEO (search engine optimization) on the word “Christina.” She is also a sought-after Keynote speaker and corporate trainer. Two years ago, if you typed “Christina Daves” (my name) into Google, the singer Christina Aguilera would be at the top of search results. www.PRforAnyone.com.

Google 319

Google Reputation How To Television 319

Cision

JUNE 13, 2017

Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service. Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 215

Blogging Company Engineering Airlines 215

Melissa Agnes

FEBRUARY 25, 2014

This has lead to many speculating that it was put there on purpose either by Apple themselves, a rogue engineer or a spy. Apparently this bug has existed for the past 5 months and was just discovered. This is a major potential crisis for Apple.

Crisis Communications 232

Crisis Communications Crisis Communications Case Study 232

Cision

SEPTEMBER 7, 2017

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. But it’s not all just data & statistics — they’ve made the release readable with lists and a reader-friendly infographic, which has the dual purpose of appealing to readers and search engines.

Infographics 283

Infographics Consumer Video Examples 283

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. With 5,000 U.S. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. I believe superior communications make all other commercially facing functions more successful.

Communications 186

Communications Marketing System Measurement 186

Melissa Agnes

MARCH 13, 2014

The link to this dark website is predominantly displayed from their corporate website’s homepage, which is extremely important since inquiring minds are systematically navigating to their corporate website for news and updates regarding the crisis.

Crisis Communications 279

Crisis Communications Crisis Airlines Communications 279

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? Why your corporate website should still be used as a crisis communications home base. This is a good question.

Crisis Communications 100

Crisis Communications Corporate Crisis Real Estate 100

Melissa Agnes

SEPTEMBER 14, 2014

The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. Welcome to episode #015 of The Crisis Intelligence Podcast, with Melissa Agnes and Chris Syme. It needs to be second nature and integrated into your daily (and nightly) activity.

Social Media 249

Social Media Crisis Media Pinterest 249

Agility PR Solutions

MAY 17, 2021

The post Corporate sustainability goals measurement—delivering tangible results remains a challenge appeared first on Agility PR Solutions.

Corporate 78

Corporate Measurement Construction Engineering 78

Melissa Agnes

AUGUST 8, 2014

In this episode, Melissa Agnes and Mike McKenna discuss functional-based roles vs. person-based roles; ICS (Incident Command System): What it is, how it works and how to adapt it to your corporate culture; What you need to know when it comes to emergency evacuation and re-entry planning; and a bunch more. Listen here!

Crisis Management 205

Crisis Management Crisis Communications Crisis Hotels 205

PRSay

JULY 27, 2020

For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. The scientists (or engineers or IT experts) want to include all the technical stuff. How to improve on corporate-speak. So you load up the piece with arcane details.

Employee 197

Employee Leadership System Corporate 197

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. Uses white hat* search engine optimization tactics to help solidify your search engine rankings.

Brand 234

Brand Branding Reputation Crisis 234

Onclusive

DECEMBER 19, 2019

At the time of the study, people trusted editorial content 30 to 50 percent more than they trusted search engine ads, social media ads, online video ads, mobile ads and banner ads. But mostly, third-party influence is the domain of expertly managed corporate communications and PR. How could that be?

Marketing 195

Marketing Advertising Advertising System 195

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Prior to Redphlag, he was vice president of Branding and Corporate Communications and general manager of the Web Strategy Center of Hitachi, Ltd.

Corporate 274

Corporate Leadership Advertising Advertising 274

Prowly

FEBRUARY 20, 2025

They also provide features such as detailed distribution reports, an AI-powered press release generator, and search engine optimization enhancements. Packages and pricing: Package/Key Features Basic Pro+ Corporate Price $99.95 $399 (5 + 2 free) $999 Number of Releases 1 7 25 Price per Release $99.95 $57 $39.96

Analytics 104

Analytics SEO Engineering Financial 104

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. But don’t imagine that he was simply a corporate shill for big oil. Some things never change.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Melissa Agnes

JANUARY 29, 2015

Your website’s search engine optimization is an important crisis preparedness strategy, amongst other things. So how important is it to make sure that your corporate website – and therefore your crisis communications home base – is mobile-friendly? Now let’s focus-in on the optimization side of things.

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Axia PR

APRIL 9, 2023

Corporate communications, marketing, public relations and business leaders tend to consider blogging boring and a waste of resources. Blogging has multiple benefits for your company, including increased search engine optimization and lead generation. Search engines love blogging. Is it boring ? If so, you’re not alone.

Blogging 118

Blogging SEO Engineering Resources 118

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Twice weekly episodes usually feature a panel of four or five CEOs, professors, business leaders, and engineers. They sometimes interview big-time corporate chiefs like Ted Sarandos of Netflix, but most often they chat with early-stage company founders. He interviews one guest per episode, usually founders, scientists, or engineers.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Deirdre Breakenridge

FEBRUARY 5, 2015

An excellent example of a firm that has integrated a Platform Builder into its corporate brand is Twist Image. Integrate the Platform Builder Into the Corporate Brand. I was speaking and writing as an engine of business development, and it just so happened that the platform became popular.”. A Person to Connect With.

Engineering 150

Engineering Writing Corporate Brand 150

Deirdre Breakenridge

APRIL 15, 2019

Digital media has given us an alternative to the bias of media monopolies, not the least of which is corporate and political influence. One of the key performance indicators of digital content is how well it ranks in search engines like Google, since a large portion of publisher web traffic comes through these portals.

Media 268

Media Data Google Report 268

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

Let’s face it – most of us in comms don’t also have, say, engineering or operations experience. Have questions in your back pocket If you ask good questions up front, you get stronger material that goes beyond corporate bullet points. In our position, you don’t always know what you don’t know.

Interviews 296

Interviews How To Reddit Journalism 296

Remote PR Jobs

SEPTEMBER 27, 2024

SEO Impact: Assess the impact on your website’s search engine rankings and overall online visibility. However, the work doesn't end once the press release is distributed. Understanding what happens next is crucial for maximizing the impact of your news and managing the aftermath effectively.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

PRSay

JULY 1, 2022

When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist. Rereading our original chapter on crisis communications underscores the changes that have taken place in corporate America and public relations since then.

Handbook 192

Handbook Publicity Newspapers Television 192

PRSay

JULY 6, 2021

Your corporate brand. Your corporate brand: The value employees help to deliver. The final lens to look through for discovering your employer brand is your corporate brand. Here are some examples: We engineer remarkable moments that become your most cherished memories. Your ideal candidates. Your employment competitors.

Brand 179

Brand Branding Employee How To 179

PRSay

JANUARY 16, 2020

Creating a steady flow of high-quality content that stakeholders want and search engine algorithms value will help inoculate Google search results against malicious manipulation. Consequently, executives and corporate boards are feeling a sense of urgency as they recognize that they are responsible for managing these new risks.

Reputation 183

Reputation Privacy Banking Ethics 183

Sword and the Script

JUNE 23, 2015

On the other hand, by teaching people to share corporate content, they can see the immediate benefit both to themselves and to the company. The post Engineering the Enterprise for Content Marketing appeared first on Sword and the Script. One platform that we are experimenting with to assist in making it happen is called PeopleLinx.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

The Proactive Report

JULY 23, 2017

The wheels do tend to grind slowly in large corporations. They use search engines and social media to find it. Optimized for search engine algorithms. Like biting the tail of a dinosaur – it takes a while for the message to reach the brain. DemandGen Report – 2016 Content Preferences Survey ).

Strategy 149

Strategy B2C SEO Social Media 149

The Proactive Report

DECEMBER 16, 2014

Corporate magazines, thought pieces, by-lined articles for executives, sponsored radio shows – we’ve done it all. Jill Kocher, search-engine-optimization expert. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Cision

DECEMBER 1, 2017

NOTE: Keep in mind those social links add to your total link count – and search engines may start to read as “spammy” a piece of content with more than a handful of hyperlinks. For some types of corporate social responsibility news, no boilerplate is the right choice. The “It’s Not About Me”. General Mills : [link] .

Examples 225

Examples Insurance Insurance Fashion 225

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. In today’s business and media environment, overall business strategy and communications strategy are intertwined. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Cision

AUGUST 17, 2015

This article will address the global falling trust in businesses and their representative CEOs, the implications of the growth of search engines as a trusted source of information and the growing importance of thought leader mobilization to compensate for the decrease in trust allotted to CEOs. Search Engines Become Top Source of Information.

Study 120

Study Engineering Mobile Crisis 120

Buzzstream

JANUARY 21, 2025

So, a URL like this one from Yahoo would show up based on the high score: As I said in the intro, LLMs dont work like search engines, nor do they know things like youre led to believe in the movies. For instance, one of the datasets used, OpenWebText2, is curated by scraping URLs linked on Reddit posts with a three or higher score.

Data 71

Data Local Groups Corporate 71

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

Sixteen months ago, Travis Kalanick was the freewheeling, bad-boy CEO of Uber and Susan Fowler, who spent “one very very strange year” there, was an unknown software engineer who quietly departed after unrelenting sexual harassment and discrimination. PR and corporate comms people have known this for years.

Technology 165

Technology Leadership Privacy Trends 165