Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. They’re a real fan. That’s it.

Ethics 52

Ethics Product Launch Corporate Consumer 52

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. As I’ve outlined in previous posts , a corporate position on a social issue should be part of a fully developed plan , never a knee-jerk response to an event or question.

Trends 203

Trends How To Ethics Reputation 203

ImPRessions - Crenshaw Communications

MAY 12, 2023

She’s a corporate PR archetype. Then there’s the controversial Irena Briganti, who as Fox News’ SVP of Corporate Communications, may be a model who’s closer to home. It all got me thinking about the influence of corporate communicators and the impact a strong executive can have on a brand. Absolutely not.

Communications 193

Communications Corporate Crisis Reputation 193

Wadds Inc.

APRIL 19, 2023

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. Ethics in public relations practice can be a challenging issue. A Century of Spin presents a persuasive case for why the profession should constantly be vigilant on ethics.

Ethics 106

Ethics Government Corporate Exercises 106

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. A PR stunt is typically a bold, unusual, or unexpected event or manoeuvre that breaks from the norm.

How To 78

How To Ethics Measurement Creativity 78

Landis PR

SEPTEMBER 3, 2024

Following a maelstrom of recent world events that have adversely affected the global economy, such as COVID-19, stock market volatility and political unrest, nonprofits are understandably worried about the security of the donations that fund their ongoing commitment to their important missions. So, where does that leave nonprofits?

Community 52

Community Nonprofit Corporate Financial 52

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Again, communication is key. . It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation. That’s the value of a reputation. If not, give our services a try.

Corporate 65

Corporate Reputation Brand Branding 65

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Mitsubishi’s history of scandals suggested an unethical corporate culture.

Ethics 246

Ethics Automotive Technology Conference 246

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. Coleman’s pedigree in crisis communications is unrivalled, having been the Head of Corporate Communications for Greater Manchester Police. Coleman’s manual is reassuringly comprehensive.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

ImPRessions - Crenshaw Communications

MAY 24, 2022

Thought leadership events, too, can support an expert positioning. PR can leverage customer advocacy through reviews, testimonials, contributed content, and participation in conferences and speaking events. B2B PR conveys expertise. For B2B brands, expertise counts.

B2B 170

B2B Brand Branding Education 170

5W PR

FEBRUARY 26, 2024

In-person meetups and events add a real-world touch, solidifying connections and creating a loyal club. They crave brands that align with their ethics and contribute positively to the world. Analyze their favorite beauty products, past events, and even social media engagement to paint a unique picture.

Strategy 78

Strategy Brand Branding Product Launch 78

Wadds Inc.

MARCH 21, 2024

The NLA and CLA collect licence fees on behalf of publishers from public relations agencies and in-house corporate communications and public relations teams. Practitioners are ethically obligated to respect intellectual property rights and ensure that their organisation complies with licensing requirements.

Newspapers 69

Newspapers Ethics Industry Agency 69

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. What is the most difficult ethical challenge you ever confronted? What are some of the ethical issues you’ve run into over the use of data and communications? It’s so true.

Ethics 81

Ethics Data Crisis Apparel 81

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. A corporate mission in action means being proactive about how the organization demonstrates its values to the world. corporations that continued to do business in Russia after the invasion.

Brand 143

Brand Branding Nonprofit Government 143

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Take a fresh look at the PRSA Code of Ethics , especially the core value of “Loyalty.” Looking to the past.

System 190

System Public Affairs Employee Nonprofit 190

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Faculty talk trends and current events. The program has since grown to 15 schools nationwide.

Communications 121

Communications Case Study Training Reputation 121

Maxim Behar

JUNE 1, 2022

Maxim Behar is also an Honorary Member of the BBLF, formally announced in 2007 for his outstanding contribution in establishing the Forum as a leading organisation in the field of ethical business and corporate social responsibility.

Ethics 52

Ethics International Internal Corporate 52

The Hoyt Organization

JANUARY 8, 2024

These events have greatly influenced Gen Z’s attitudes towards higher education, consumer products and professional services. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials. They value diversity, sustainability, authenticity, and inclusivity.

Consumer 85

Consumer Social Media Education Advertising 85

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. The next step is then putting the remedial measures in place, in the event that similar incidents occur in the future.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

Maxim Behar

JUNE 3, 2021

Maxim Behar is also an honorary member of BBLF, officially announced in 2007 for his outstanding contribution to the establishment of the Forum as a leading organization in the field of ethical business and corporate social responsibility.

Ethics 52

Ethics Corporate International Internal 52

PRSay

MAY 24, 2021

During a virtual event hosted by Milwaukee Press Club on Feb. Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. Speaking at events and conferences is another excellent way for PR teams to build executive visibility. And a fundamental part of any effective PR campaign is a healthy focus on executive visibility.

Conference 160

Conference Leadership LinkedIn Social Media 160

Presspage

JUNE 16, 2023

Human expertise and judgment , and emotional intelligence remain vital for establishing trust, effectively communicating during challenging times, and ensuring the authenticity and ethical standards of IR communications. Human involvement remains essential for successfully managing these events.

Financial 78

Financial System Ethics Data 78

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? This comes after Susan Fowler, who spent an eventful year as an Uber engineer, wrote a blog post detailing a culture of relentless sexual harassment, gender bias, and cutthroat competition at the company. Consider Uber’s rough ride of late.

Reputation 159

Reputation How To Employee Financial 159

Maxim Behar

MAY 16, 2024

The then-American ambassador, Avis Bohlen, a brilliant diplomat and a great friend of Bulgaria who was unwaveringly by our side throughout the preparation, delivered a heartfelt speech about Bulgaria in a beautiful Bulgarian language, winning the hearts of the people at the event, which practically amounted to almost half of the city.

Hotels 64

Hotels Corporate Transportation Meeting 64

Journalistics

SEPTEMBER 13, 2021

Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials. It can begin by attending the prior year’s event to get a sense of the organization’s membership, priorities, and culture, and to meet the group’s leadership. Paid stories disguised as editorial.

Advertising 52

Advertising Advertising Conference Ethics 52

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 99

Media Relations Report Industry SEO 99

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. If so, how?

Interviews 105

Interviews Ethics Government International 105

Sword and the Script

SEPTEMBER 7, 2021

Investor relations platform Q4 said it rolled out “industry-focused templates for corporate websites and virtual ESG investor days.” It’s also offering “virtual event expertise to support public companies in delivering compelling virtual investor events focused on ESG.”. Q4 aims to support ESG.

Software 88

Software Print Tools SEO 88

Doctor Spin

APRIL 30, 2023

In modern business, the press agentry model primarily generates publicity and creates buzz around a product or event. However, this one-way communication approach can be perceived as self-serving and may not always reflect an organisation’s genuine values or commitment to ethical conduct. The Greatest Show on Earth.

Publicity 52

Publicity eBook Ethics Resources 52

Critical Mention

AUGUST 20, 2020

Even though many public meetings, events and conferences have been canceled, communication is still evolving. You’ll find webinars discussing how current events influence changes in communication and how to adapt to those changes. PR Week Webinars. The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

Stephen Waddington

SEPTEMBER 20, 2018

Anne Gregory, Professor of Corporate Communication at the University of Huddersfield, is leading the project. Learning more about #AIinPR at upcoming events If you’re interested in application of AI in PR you might want to check out these upcoming events in London and Newcastle.

Ethics 60

Ethics Technology Analysis Tools 60

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 78

Ethics How To Training Employee 78

Ethical Voices

APRIL 2, 2024

He discusses a number of important ethics issues, including: The ethical importance of avoiding even the appearance of impropriety. How to get ahead of AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Policies 63

Policies Ethics Government Leadership 63

Mindful Marketing

DECEMBER 4, 2022

Such unfortunate events beg the question: Should celebrities ever play the roles of investment advisors? Dwayne Safer is a finance professor at Messiah University where he teaches courses in Financial Management, Corporate Finance, Security Analysis and Evaluation, Financial Institutions Management, and Investments.

Financial 80

Financial Banking Consumer Ethics 80