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Content Marketing: Chipotle Cultivates Thought with Celebrated Authors

Polaris

It’s a short film starring an animated scarecrow determined to find an alternative to unsustainable processed food manufactured by a fictional industrial giant called Crow Foods. The film clearly resonated with viewers. The former features leading thinkers while the latter sparked discussion about GMOs and ethical farming practice.

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How to Get Ahead for the Young PR Account Executive

Sword and the Script

It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. My degree was in film and TV production – and I thought I had done all the right things to land a gig in film or TV after graduating.

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What a Mouse Can Teach Us About Morality

Mindful Marketing

Steamboat Wille , the 1928 animated short film by Disney founder and namesake Walt Disney and animator/cartoonist Ub Iwerks , entered the public domain this past January 1, which means that after 95 years, the earliest version of Mickey Mouse is now “ free for all to copy, share, and build upon.” the Disney corporation.

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Embracing Inclusion: Empowering People with Disabilities Through Brand Marketing

Burrelles Fresh Ideas

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. It’s time for brands to embrace disabilities with that same passion.

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Why public relations must wake up to wearables

PR Conversations

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. Will we become a global squad of thought police?

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Video Content Trends for Media and PR Professionals

Cision

How can you develop a transparent, ethical and mutually beneficial relationship with them? If education is part of your organization’s mission or corporate social responsibility plans, what kinds of educational resources could you create or sponsor? Who are the major YouTube influencers in your sector or specialty?

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By order of the King: A lesson in reputation from Henry II and eBay

PR in High Definition

The purported three-phase harassment campaign outlined by the DOJ describes a sensational plot worthy of any blockbuster film. Perfect timing, a clear message of a united front, and meeting such a corporate reputation crisis head on is exactly the advice we would recommend. There is much work to be done behind the scenes.