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ICON 2023 Recap: Panelists Talk AI in Communications

PRSay

17, PRSA presented an AI Keynote Salon at the Gaylord Opryland Hotel & Convention Center in Nashville, Tenn. In an era where technology is rapidly changing, topics ranged from AI in today’s PR landscape to the future of AI in public relations, as well as navigating the ethical maze and legal insights on AI as it relates to communications.

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Branding 149
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Fortunes Crown: Maxim Behar - An Incredible Man Who Overcame Adversity With Creativity, Ethics, And Responsibilities

Maxim Behar

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical! The more the market is developed, the more corporations develop their marketing and PR needs, hence responsibilities will be much bigger.

Ethics 52
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Priceless Lessons by Maxim Behar: A Story with Terence Billing

Maxim Behar

The central Hessischer Hof Hotel in Frankfurt, just opposite the famous Messe grounds, provided coolness and cocktails from the refined bar, gave an even more charming atmosphere and seemed to relieve my tension before the meeting. was a very warm day in July and I had no intention of even showing my nose outside. In the afternoon.

Hotels 52
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Edward Bernays—The Father of PR

Doctor Spin

PR Case Study: Eggs and Bacon Have you ever had eggs and bacon for breakfast at a hotel? And to manifest this, he collaborated with chains of hotels to have them serve eggs and bacon for breakfast. He planted the public perception of women smoking not because it was enjoyable but as a symbol of female independence. 8 Bernays, E.

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Let’s get serious–and honest–about influencer marketing

Communications Conversations

Dell probably put him up in a hotel. Pretty ethical. No one wants to talk about how lifestyle bloggers have bilked corporations of hundreds of thousands (probably millions) of dollars over the last number of years. Dell probably paid for his food (in fact, they DID pay for his food, as he disclaims in the article). Pretty smart.

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Maxim Behar: Politics in the modern world must be entirely dependent on the opinion and operations of business

Maxim Behar

And the whole society must teach this generation that it must work very hard according to corporate standards, be very responsible, i.e., things that are missing as a value system in them. The most common question I was asked was: “What is "business ethics". I say it with the best wishes, it happened as it happened.