PRSay

JANUARY 19, 2021

Only 35 percent of respondents have faith in social media, while 41 percent consider corporate “owned media” truthful and 53 percent trust traditional media. People “reject talking heads who they deem not credible,” the study says. People who rely mostly on social media are more hesitant to receive the vaccine, the study finds.

Government 158

Government Report Survey Media 158

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. Studies have shown that companies that respond quickly to crises tend to recover faster than those that remain silent. Customers want to feel heard and understood.

Crisis 78

Crisis Branding Brand Case Study 78

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

Communications 166

Communications Ethics Training Hotels 166

5W PR

APRIL 10, 2025

The Society for Corporate Compliance and Ethics recommends establishing formal processes for legal review of external communications about regulated technologies and activities. This includes being mindful of deemed exports – releasing controlled technical data to foreign nationals even while in the United States.

Technology 78

Technology Communications Training Education 78

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. What this says is that executives continue to see DEI as important, not just for ethical or reputational reasons but for concrete business reasons.

Communications 133

Communications Ethics Corporate Conference 133

PRSay

JULY 29, 2022

Tirso Gomez Brumana, corporate communications senior director Latin America at Paramount, said communicators should ask themselves whether a given topic is “worth going out and talking about it. Performance of digital tasks often places professionals in front of ethical conflicts when making decisions.”. Embrace DE&I.

Communications 158

Communications Public Affairs Insurance Insurance 158

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing.

Publicity 148

Publicity Privacy Crisis Communications Ethics 148

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The more contemporary the case study, the more applicable it can be to situations in the workplace.

Communications 121

Communications Case Study Training Reputation 121

Ethical Voices

FEBRUARY 20, 2023

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What is the most difficult ethical challenge you ever confronted at work?

Ethics 84

Ethics Community Conference System 84

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace. The two things every ethical communicator must embrace. I thought long and hard about this one.

Ethics 75

Ethics Branding Brand Internal 75

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation. That’s the value of a reputation. If not, give our services a try. Talk to Us!

Corporate 70

Corporate Reputation Branding Brand 70

Ethical Voices

AUGUST 22, 2022

She is a strategist and futurist who has dedicated her career to closing the gap between the study of the mind and the business of engaging it. She discusses a number of important issues, including: The ethical challenges of weaponized communication. My team and I, as we study the science, recognize the common theme here.

Ethics 78

Ethics Communications Agency Technology 78

PRSay

APRIL 11, 2018

I have a wide range of experience, from internal to corporate to digital communications. I enrolled in the APR Online Study Course and leveraged the materials — especially the practice question exercises — but I mostly prepared alone. It also got me thinking more critically about the skills I’d need to succeed when I got there.

Exercises 113

Exercises Corporate Ethics Study 113

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Corporate 60

Corporate Reputation Survey Employee 60

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 183

Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

MAY 24, 2022

Nielsen studies have consistently tracked an uptick in confidence in “recommendations from people I know.” The right communications strategy can credibly convey a B2B brand’s cultural and societal values; ethics as an employer and corporate citizen; and brand purpose beyond sales and profits.

B2B 170

B2B Branding Brand Education 170

Stephen Waddington

MAY 3, 2022

Instead, various ideologies have developed over the last century or so, each attracting its own sphere of study and academic support. Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders.

Publicity 112

Publicity Construction Corporate Study 112

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Blogs, including independent and corporate blogs, can be credible. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. The results?

Survey 114

Survey Industry Leadership Study 114

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. That disparity needs to change!

Branding 90

Branding Brand Marketing Ethics 90

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

Doctor Spin

FEBRUARY 4, 2025

Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. Lippmann was sceptical about the publics ability to discern reality from the pseudo-environment, which raises ethical concerns: Should PR professionals ethically manipulate perception, even for a good cause?

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

Stephen Waddington

FEBRUARY 12, 2021

Here are some suggestions for areas of study for students. Media and public relations are rich areas for research. I deliver an annual lecture for media and public relations students at Newcastle University about contemporary areas of practice. It’s a start point to for dissertation topics.

Publicity 103

Publicity How To Ethics Internal 103

Wadds Inc.

MAY 19, 2024

A new report makes the case for the elevated role of corporate communications in management. The corporate communications or public relations function was elevated during the COVID-19 pandemic. My doctoral study at Leeds Business School is focused on whether this elevated role can be sustained and consolidated.

Report 64

Report Communications Public Affairs Ethics 64

PR Job Coach

SEPTEMBER 10, 2013

As noted in a past post on internships, PRSA believes it is ethically improper to employ anyone who adds real value to a public relations agency or department without compensating them for their work – whether that compensation is monetary or in the form of educational credits. Is the compensation reasonable for the role?

Pinterest 120

Pinterest Case Study Internal International 120

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. Coleman’s pedigree in crisis communications is unrivalled, having been the Head of Corporate Communications for Greater Manchester Police. Coleman’s manual is reassuringly comprehensive.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

PRSay

APRIL 21, 2017

I didn’t work for a large corporation with big budgets and grand campaigns. They left no ethical “how would you handle …” stone unturned. I know the process helped me be more strategic, to think more broadly, to trust my instincts and to affirm my ethical practices. They put me through my paces and challenged me.

Ethics 97

Ethics Radio Education Exercises 97

MaccaPR

JULY 2, 2014

This will set yourself apart, as a full 25 percent of communicators surveyed in a 2012 Public Relations Society of America (PRSA) study were not familiar with their own Wikipedia pages. According to that same PRSA Wikipedia survey, 60 percent of corporate and agency PR professionals saw factual errors in their Wikipedia pages.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Wadds Inc.

FEBRUARY 1, 2023

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. A recent report by management consultancy Deloitte examined the role of corporate affairs directors. It’s a long-term project.

Publicity 98

Publicity Corporate Interviews Ethics 98

Communications Conversations

AUGUST 21, 2015

According to Amazon’s Corporate Governance page , “In performing their job duties, Amazon.com employees should always act lawfully, ethically, and in the best interests of Amazon.com.” ” After all, we were trained to control and shape the corporate message strategy.

Case Study 60

Case Study Employee Study Guidelines 60

PR Fuel

JUNE 5, 2020

Journalists have a strict Code of Ethics that ensures they’re delivering factual information to readers. The four principles of ethical journalism include: Seeking the truth and reporting it Minimizing harm Acting independently to avoid conflicts of interest Being accountable and transparent. Credibility.

How To 98

How To Ethics SEO Writing 98

Buchanan PR

APRIL 12, 2023

In a corporate context, this refers to sustainable business strategies for long-term stakeholder value. Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals.

Publicity 86

Publicity Meeting Policies Employee 86

Waxing UnLyrical

NOVEMBER 28, 2012

Bernays himself, a gazillion years ago (well… 50 years ago), had this to say about the requirements in his book, A Definitive Study of Your Future in Public Relations : “Public Relations does not mean selling a product, an idea, or a personality. Those of us who now work or have worked in the public relat. Image: The U.S.

Publicity 110

Publicity Nonprofit Banking Ethics 110

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. PR and business ethics: The great irony is that PR continues to struggle to manage its own reputation. To do that, I need to backtrack a little. So, what subjects made up my degree and would remain in my revised edition?

Ethics 78

Ethics Community Internal International 78

Stephen Waddington

AUGUST 27, 2019

I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance. I also want to share the best practice I have seen within the public sector with the wider industry.

Government 113

Government Education Community Big Data 113

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. My doctoral study definitely laid a solid foundation for me in terms theory and research. How has your PR education prepared you for your career? Sounds ironic? Don’t get me wrong.

Education 150

Education Course Training Social Media 150

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends). “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122