5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness. Making Transparency a Priority.

Corporate 120

Corporate Communications Consumer Community 120

Wadds Inc.

MAY 14, 2024

In a comprehensive review of major reports on global risk, Rod Cartwright emphasises the complex challenges facing organisations and highlights opportunities for corporate communicators. Corporate communicators should develop clear, consistent messaging that aligns with the company's values and purpose.

Corporate 52

Corporate Communications Crisis Reputation 52

Flack's Revenge

APRIL 13, 2022

Internal PR teams also rely on PR tech. He is an authority, and is often doing reviews, roundups and vendor briefings (see below for some examples). Examples of Frank’s Briefings and Reviews. Ideally, it helps them up their game without excessive fee impact. Additional Resources from Sword & the Script.

Software 156

Software Tools Technology Resources 156

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve? Ask yourself: how can you align PR objectives for your brand with these business goals?

Measurement 368

Measurement Guidelines Data Education 368

ImPRessions - Crenshaw Communications

JULY 1, 2021

Our agency largely focuses on an ecosystem of high-growth technology clients for whom PR IS marketing. The Always “Like A Girl” campaign, for example, blends paid, earned, owned and social content to deliver a resonant branded message about empowering girls. Most have been replaced by creative digital marketing companies.

Agency 421

Agency Creativity Advertising Advertising 421

5W PR

AUGUST 12, 2019

Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. Cite examples of other companies that weren’t prepared and met a different fate. Building A Corporate Reputation.

Corporate 68

Corporate Reputation Marketing Employee 68

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

AUGUST 6, 2024

If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. The company will use technology from Clear, which is traded on the New York Stock Exchange, to verify user identity. It’s often an assistant account executive or an intern. Let me know what you think about that.

Privacy 89

Privacy B2B Pitching Analysis 89

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 153

Brand Branding Reddit Pitching 153

Communications Conversations

JANUARY 5, 2016

My internal and employee comms friends aren’t going to like this post. But, before you take my head off about the headline, let’s have an honest discussion about corporate intranets. I know corporate American isn’t giving up on the intranet concept yet. This one falls on us, as corporate communicators.

Corporate 60

Corporate Employee Web Tools 60

PRSay

JULY 9, 2021

An example that immediately comes to mind involves technology. While I have supported leaders and augmented organizational capabilities with my own expertise, I have also gained invaluable knowledge from interns and account executives under my supervision — for which I remain grateful. Photo credit: netflix ].

Nonprofit 218

Nonprofit Employee Internal International 218

Presspage

APRIL 11, 2024

We give people the opportunity to work with advanced technologies, like AI, but also to work really closely with all these amazing international companies. For example, many companies can benefit from having a standalone solution to streamline their workflow for handling press inquiries. So, what’s next for Presspage? “At

Enterprise 117

Enterprise Automotive Company Airlines 117

PRSay

JUNE 7, 2021

For example, a company might hire a “white hat” hacker to intentionally hack into its IT infrastructure and flag weak spots. Another example might have a red team mimic a reporter who accosts a company executive over comments that a board member has made. Build the camaraderie needed to face crises.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

Sword and the Script

SEPTEMBER 5, 2023

For example, West acquired PR tech assets from NASDAQ including Globe Newswire and the remnants of MarketWire. Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Executing M&A post-deal is hard.

Software 169

Software Marketing Leadership B2B 169

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example.

Privacy 149

Privacy Technology B2B Data 149

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. About: Ragan surveyed 315 PR professionals across organizations including corporations, agencies, non-profits and government.

Study 133

Study Publicity Survey International 133

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. link] Examples of Public Relations Objectives Here are a few examples of public relations objectives: Increase awareness via earned, shared and owned channels.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example.

Privacy 120

Privacy Technology B2B Data 120

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. For example, to gain a foothold in a new vertical market or geography. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Did you know?

Company 153

Company Tools Technology Software 153

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT does a fair job of describing both sides of the argument and adding a specific example. How is technology being used in public relations?

Interviews 103

Interviews Publicity Technology Social Media 103

Wadds Inc.

FEBRUARY 15, 2023

The analysis of the role of technology and of influencers in particular, when bad stuff hits the fan, is worth the purchase price alone, as influencers become more and more crucial to public relations activities across sectors. In part two Hartley explores the unique nature of how crises can start and play out online.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. PR educates customers and prospects.

Company 120

Company Banking Education B2C 120

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

JUNE 30, 2020

For example, a recent survey by Ragan Communications found that about 50% of PR professionals say they are working more collaboratively with the C-Suite as a result of the Coronavirus pandemic. Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales.

Report 118

Report Publicity Survey B2B 118

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. For example, the Stevie American Business Awards have categories for “tech innovator of the year,” “maverick of the year,” and “woman of the year.” Take home some hardware.

Conference 160

Conference Leadership LinkedIn Social Media 160

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. For example, its AI in its tool helps users with “ content creation, contact targeting, and content distribution.” In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things.

Software 157

Software Tools Print Technology 157

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. I think a lot could happen here, especially in B2B technology media.

B2C 73

B2C B2B Agency Trends 73

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. That’s where internal communications and a culture of openness come into play.

Reputation 159

Reputation How To Employee Financial 159

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. It seems to me, if everything is viewed through political filters, then we want to apply those filters to all communications – external and internal – before it goes out and not after.

Survey 140

Survey Measurement System Education 140

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Expanimation” is a term used by Microsoft to tell complex stories simply, for example. The past doesn’t normally repeat itself, but it often rhymes, said Frank X.

Conference 113

Conference Communications Storytelling Social Media 113

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> Examples of customizable widgets include share of voice, sentiment, unique outlets, top authors and more.”. Give our services a try.

Tools 100

Tools Survey Pitching Analytics 100

Stuart Bruce

JUNE 5, 2014

This is a victory for common sense and the CJEU ruling is another great example of why the UK is better off in Europe than out. This ruling serves the interests of business, technology and millions of Internet users and ensures protection from being accused of copyright infringement.

Newspapers 128

Newspapers Agency Government Local 128

Sword and the Script

MARCH 17, 2020

Banks and utilities that are closing or limiting services are good examples. It’s worth brainstorming internally and examining if and when customers really need to hear from your company at this moment in time. The worst-case scenario for crisis communicators in a technology company is compounding circumstances.

B2B 80

B2B Crisis Communications Crisis Software 80

Sword and the Script

JANUARY 28, 2020

For example, you can sort results by the level of engagement or reach. It allows Notified to suggest additional contacts you haven’t reached but should be based on the combination of your search terms and the reporter’s coverage: Now if you manage your own contacts, you can import a list you’ve created, like an Excel file, for example.

Software 116

Software Tools Publicity System 116

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 90

Industry Media Technology Employee 90