Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Branding Brand 100

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Effective CSR campaigns go much deeper than having your company write a check each year. Make It An Experience.

Corporate 116

Corporate Retail Policies Employee 116

Waxing UnLyrical

DECEMBER 5, 2014

That was inspired, if you remember, by the constant (or so it seems to me) sunny and “shiny” updates one sees on Facebook that make one want to barf. DMs like: “Your eyes r so pretty, you write me honey?” Which are the Facebook status updates you could do without? ” ~ Rich Reader. Robert Udowitz.

Facebook 111

Facebook Google Twitter LinkedIn 111

Flack's Revenge

OCTOBER 15, 2020

He tweeted: I rarely cuss in writing. For example, Facebook has a ton of bad press, but the majority of people still have a Facebook account and will continue to use the company’s other platforms like Instagram and WhatsApp. Most corporations are very conservative and would never take an unnecessary risk like this.

Leadership 282

Leadership Social Media Facebook Trends 282

Communications Conversations

SEPTEMBER 18, 2015

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. His company has a corporate blog. In fact, Dave’s made 184 posts on LinkedIn since he started writing there in January 2013. Facebook product manager, Matt Pakes.

Corporate 60

Corporate Blogging LinkedIn Web 60

Waxing UnLyrical

MAY 31, 2013

We are surrounded by mediocre writing, and it’s all Jane Austen’s fault. Why Mediocre Writing Is All Jane Austen’s Fault is a post from: Waxing UnLyrical. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. I doubt there is no doubt.

Writing 106

Writing LinkedIn Google Corporate 106

Waxing UnLyrical

APRIL 9, 2012

I was going to write a post on Pinterest, which has piqued my interest. I digress… This is NOT a Pinterest post, mostly because I’m preoccupied with my Timeline on Facebook, and not in a good lion cub hugging sort of way. I see ads “not by facebook.” Guest post by Brian Meeks. I will not!

Facebook 89

Facebook Pinterest Exercises Social Media 89

Flack's Revenge

JANUARY 10, 2019

I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. What comes after social media? Further Reading.

How To 159

How To Facebook Social Media Advertising 159

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Wouldn’t that be an interesting way to shine the light on the corporate volunteerism work? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

PRSay

MARCH 9, 2017

Do you really want someone known as @shroomy0021 managing your corporate communications? As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. By then, eyewitnesses on Twitter, Facebook, Instagram and other sites have been telling their version of your story.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. ” says Beth Nyland, the Corporate Poet & Cutter of C.R.A.P. “Do you offer solutions?

Creativity 98

Creativity Communications Instagram Interviews 98

Ishmael's Corner

JANUARY 6, 2015

And they communicated the China news on the corporate blog. The action gave street cred to corporate blogging and owned media as a whole. ” Still, corporations remained leery of the concept, leaving blogging to those wacky guys in marketing to write about new vegan dishes in the company cafeteria. I don’t think so.

Corporate 60

Corporate Blogging Google Communications 60

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

Critical Mention

MAY 7, 2020

People have shifted to social media communication on sites like Twitter and Facebook. Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Media 113

Media Radio Television Sports 113

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 181

Facebook Community Advertising Advertising 181

Waxing UnLyrical

JUNE 12, 2015

Every time I see writing redundancies my teeth grit, my hair stands on end, and I want to run around my neighborhood screaming. And all the smart people who responded to my question on Facebook about the writing redundancies that are their pet peeves, making this post what it is? Thank you to them. ” ~ John Friedman.

Writing 40

Writing Airlines Google Facebook 40

PRSay

MARCH 11, 2019

.” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics. The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. Here are three main takeaways from their report: 1.

Trends 150

Trends Communications Employee Enterprise 150

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. It will set you apart from the 100 other people who only know how to write a press release,” said Iliff.

Storytelling 329

Storytelling SEO Community Insurance 329

Deirdre Breakenridge

FEBRUARY 5, 2015

For example, Apple had Steve Jobs, Virgin has Richard Branson, Facebook has Mark Zuckerberg. An excellent example of a firm that has integrated a Platform Builder into its corporate brand is Twist Image. And Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines.

Engineering 150

Engineering Writing Corporate Branding 150

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Maxim Behar

APRIL 2, 2024

Yes, we can still write press releases and use communication channels to send our messages. Knowing social media to the tiniest detail is an absolute must for every PR expert — from the CEO of a large PR corporation to the regular assistant or intern who sits behind a desk and does something on behalf of a client.

Print 64

Print Social Media Web Television 64

Communications Conversations

JANUARY 14, 2020

Tell me if any of these scenarios sound familiar: You are asked to lead the revamp of your corporate web site. You’re in charge of developing weekly social content for your company’s Facebook page. You’re in charge of developing weekly social content for your company’s Facebook page. Focus on accuracy.

Creativity 170

Creativity Consumer Social Media Facebook 170

Communications Conversations

JANUARY 30, 2018

Consider the facts: LinkedIn now has 500 million daily active users–that’s more than every other platform except Facebook and Insta. And, maybe most importantly, you don’t necessarily HAVE to pay for engagement on LinkedIn the way you do on Facebook. For example, he writes about entrepreneurship quite a bit.

LinkedIn 129

LinkedIn Insurance Insurance Employee 129

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. SoMe = Facebook, Twitter, YouTube.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Business Wire

APRIL 25, 2017

Here are some great tips from Executive Producer Amy Feller that will increase the chances of your news release being featured on BizWireTV: Write a compelling headline Headlines don’t just attract readers, they entice viewers as well. Scroll down a Facebook page, or Twitter and see how much content is visual.

Television 157

Television Video Travel Analysis 157

Stephen Waddington

JANUARY 31, 2019

Individual bloggers have shifted to platforms such as Facebook and LinkedIn where it’s easier to engage with a community at scale. They’re curating content and writing newsletters. Blogging remains a worthwhile tactic for building personal and corporate reputation, and for awareness at the top of the marketing funnel.

SEO 113

SEO Community Blogging LinkedIn 113

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. million users Facebook : 3.59 According to the people of Finland, communications is the world’s most powerful tool for change. million users Instagram : 2.47

Radio 64

Radio Pinterest Television Government 64

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.

Facebook 108

Facebook Privacy Twitter Social Media 108

Presspage

NOVEMBER 7, 2017

Fifteen years ago, reporters probably found your corporate pressroom by typing in your company’s URL and looking for an “about us” or “contact” page. They might have run across your organization by means of a tweet, a relevant hashtag or a trending story on Facebook or LinkedIn.

Local 92

Local Engineering Internal International 92

Sword and the Script

JANUARY 16, 2024

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. It’s a bit of a mouthful, I’m not much for branding features, but it’s how Propel can suggest reporters to pitch as noted above, and it can also be used to assist in writing. They’ve got 4.5 gold stars on 37 reviews presently.

Software 136

Software Pitching System Analytics 136

Solo PR Pro

MARCH 28, 2023

Healthcare marketing is pretty heavy, so after hours of my day writing about cancer and children’s grief support, I’d switch gears to something lighter and fun. Going from a nonprofit Christian-based community hospital to a Fortune 500 corporate-owned hospital basically overnight was a culture shock,” Pennie says. “I

Meeting 88

Meeting Healthcare Nonprofit Corporate 88

Maxim Behar

FEBRUARY 20, 2024

An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages. You get on Twitter and Facebook and learn the latest. My advice: if you know how to write it, tweet it.

Social Media 59

Social Media Facebook Airlines Web 59

Cision

APRIL 27, 2015

Before saturating the social sphere with posts dripping with corporate speak, remember you can’t be focus on being more interesting than competitors in your industry. Don’t Default to Facebook. It’s no secret that Facebook’s organic reach is plummeting. Instagram is also another great social network to consider.

Social Media 120

Social Media Pinterest Media Infographics 120

Melissa Agnes

AUGUST 14, 2014

For example, a team of graduates conducted a research study on Fortune companies and their application of CSR (corporate social responsibility) on Facebook. The study evaluated how many of these organizations actually had a Facebook page dedicated to CSR and then, of them, what the engagement was like from fans and followers.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO.

Communications 148

Communications Employee Leadership Writing 148

Cision

FEBRUARY 25, 2016

I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Learn to write well. My favorite social media platform is…Facebook. What drew you to the PR industry?

Newspapers 120

Newspapers Financial Crisis System 120

Landis PR

MAY 28, 2024

Communications, media and PR market in Denmark Denmark has strong traditions in public service broadcasting with DR (the Danish Broadcasting Corporation) being the primary public broadcaster together with partly public service broadcaster TV2. Find the Danish angle Write a story with a local angle for the Danish market.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59