ImPRessions - Crenshaw Communications

JULY 6, 2016

B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

SEO 204

SEO Analytics B2B Measurement 204

ReimaginePR

MAY 9, 2017

We’re discounting this event because we’re filming t to promote our online classes. Susan usually charges her corporate clients a lot of money, but her heart lies with people with great big dreams and smaller budgets. It’s more than 90 per cent off of the usual cost. How: You can purchase at Eventbrite : [link].

Branding 136

Branding Brand Film Television 136

PR for Anyone

JULY 15, 2020

This week was big news in the branding, marketing and PR space when the Washington Redskins decided to change their name due to ongoing pressure from American Indian groups and most recently their corporate sponsors. Because of COVID, we’re still filming television remotely so I set up my in-home studio and waited for the Zoom link to arrive.

Interviews 165

Interviews Television Film Media Training 165

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. It takes time for writing and filming — and a strong, informed point of view. Long-form content bolsters authority. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

Prohibition

JULY 28, 2021

Nowadays, this couldn’t be further from the case as we’ve seen more and corporate brands getting in on the action when it comes to video. That said, the go to approach for video for corporate brands tends to be quite formal and focused on simple pieces to camera. Consider this for your corporate video. Add music to your video.

Video 62

Video Corporate Product Launch Film 62

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Internal communications teams use video to convey a corporate culture. An expression of corporate values. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

PRSay

OCTOBER 13, 2021

Shaw, corporate vice president, communications at Microsoft. As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X. Any gap in that [consistency] causes you to degrade trust,” he said. Trust isn’t built overnight, nor is it generally lost overnight.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Mark My Words

OCTOBER 22, 2024

Where a tabloid editor once controlled how a celebrity’s words and actions were interpreted by the public, now talent agents, record labels, film studios and brand partners all contribute to the construction of the filter between the person and the public idol. But this hasn’t made fame any easier to manage.

Privacy 60

Privacy Transportation Film Construction 60

Deirdre Breakenridge

SEPTEMBER 4, 2018

I never thought that I would find writing articles about window film both challenging and enjoyable. As a public relations intern for KSC, I gained a variety of hands on experience and had the chance to build my professional portfolio by working on projects ranging from postcard mailers to article and blog posts for clients’ websites.

Publicity 150

Publicity Conference Film Advertising 150

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

We acknowledge that celebrities have a lot on their plates at industry events, but knowing the names of top films is relevant to their business. So, to see two announcers mindlessly meld important but distinctly different African-American films into one mangled title, the now infamous #HiddenFences, was cringeworthy.

Publicity 120

Publicity Film Healthcare Storytelling 120

Sword and the Script

AUGUST 12, 2014

It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. My degree was in film and TV production – and I thought I had done all the right things to land a gig in film or TV after graduating.

How To 123

How To Film Agency Corporate 123

Prohibition

NOVEMBER 23, 2022

But that doesn’t need to be the case – just because it is corporate content, it doesn’t mean it can’t be a creative masterpiece. Here we’re going to walk you through the stages of creating a corporate video , to create a compelling piece of content that will engage your audience and convey your key messages.

Video 62

Video Corporate Marketing B2B 62

Cision

APRIL 20, 2016

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What are you most looking forward to in your new position as director of corporate communications at AmeriQuest Business Services? First rule…keep it simple.

Financial 120

Financial Corporate B2B Film 120

Polaris

JANUARY 17, 2015

It’s a short film starring an animated scarecrow determined to find an alternative to unsustainable processed food manufactured by a fictional industrial giant called Crow Foods. The film clearly resonated with viewers. But the other criticism shows us how engaging the series is—and that Chipotle is not shy to experiment.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

PRSay

DECEMBER 10, 2020

This formative period exploring castles, village pubs and rock-walled rolling landscapes began my love affair with British television and film. This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. The latest season of “ The Crown ” is no exception.

Communications 158

Communications Nonprofit Employee Film 158

Mindful Marketing

JANUARY 8, 2024

Steamboat Wille , the 1928 animated short film by Disney founder and namesake Walt Disney and animator/cartoonist Ub Iwerks , entered the public domain this past January 1, which means that after 95 years, the earliest version of Mickey Mouse is now “ free for all to copy, share, and build upon.” the Disney corporation.

Film 94

Film Creativity Video Enterprise 94

Waxing UnLyrical

APRIL 3, 2013

The video quality is really good; Vocus , which provided the videography services, did an excellent job not just of filming but of editing them – so thank you, Vocus! area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. And mine is below.

Film 93

Film Video LinkedIn Google 93

Prohibition

APRIL 7, 2020

This platform is great for interviews with key business figures and more corporate B2B video. When filming a live segment on Facebook, users can interact with the brand by commenting and reacting to the video whilst the brand is live. This channel is great for fun, upbeat and visually engaging video footage.

Video 149

Video Social Media Instagram Facebook 149

The Stalwart Blog

JUNE 26, 2015

Our film of choice was Jurassic World, the fourth installment of the Jurassic franchise. The film was nothing special, high priced visual effects and a simple, formulaic storyline. Over time, occurrences of product placement have become the rule rather than the exception in not only film, but television as well. .

Storytelling 60

Storytelling Film Wireless Television 60

Shift Communications

OCTOBER 4, 2017

Unhappy customers are typically very vocal, and cellphone cameras make it too easy to capture any potential gaffes on film. GetCRM has collected data on these events, among others, to analyze the financial costs for the corresponding corporations. One of the main causes of bad press is a poor customer experience.

Airlines 87

Airlines Financial Film Viral 87

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

PR for Anyone

MARCH 27, 2024

Through her experiences, including film school and self-discovery, Carrie uncovered the importance of understanding one’s own origin story. Carrie shares her own experience of transitioning from the excitement of working in the film industry to the uncertainty of pursuing writing as a career.

Film 130

Film Storytelling Writing Insurance 130

Prakkypedia

NOVEMBER 13, 2019

Stepping into the darkroom at the Whyalla News and rolling my own film to take photographs, when journalism was already beginning to shed and combine jobs to save money.

Radio 24

Radio Tourism Government Hotels 24

Presspage

JUNE 19, 2018

Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Nissan offers interesting oddities such as 1935 footage of its manufacturing process and a short film titled “ Beauty that is the envy of Hollywood.” ” 7.

Automotive 117

Automotive Mobile Video Interviews 117

Critical Mention

OCTOBER 3, 2018

It puts your PR strategy ahead of the curve by showing corporate social responsibility while also generating positive publicity. Takeaway: Arguably one of the best PR campaigns this year, Deadpool 2’s brilliance was crashing classic Fox film covers in Walmart stores across the U.S.

Film 69

Film Airlines Corporate Strategy 69

PR in High Definition

OCTOBER 27, 2022

My background is in corporate video and that’s more my bag. The corporate communications world is no exception, with 86% of businesses using video as a marketing tool. Everyone reacts differently on camera – sometimes the most confident and polished people do not transmit that same aura when being filmed. Yeh, neither have I.

Film 62

Film Interviews Video Media Training 62

Bad Pitch Blog

AUGUST 4, 2011

And, while Edward Bernays is considered the Father of Public Relations – even helping P&G in the 1920’s, William Werner took up where Bernays left off and helped standardize the practice of corporate public relations. Some might argue Werner had a more arduous task than engineering consent.

Film 80

Film Infographics Advertising Advertising 80

Prohibition

DECEMBER 2, 2022

To mark the start of the World Cup, ITV released a short promotional film looking back at previous World Cup tournaments and their role in bringing them to people’s homes. The film highlights various World Cups, from 1970 to 1982 to present day, all hosted in different countries yet documented through ITV’s coverage.

Film 62

Film Sports B2C Digital PR 62

Melissa Agnes

JULY 19, 2016

Live-streamed video footage comes with a certain amount of weight – especially when it’s produced by a seemingly innocent bystander or individual, rather than a corporation. Perception is reality. And live-streaming gives the perception of full transparency; full reality.

Crisis 100

Crisis Crisis Management Crisis Communications Video 100

Mark My Words

NOVEMBER 20, 2015

The simple genius of the film is that the deliberately low production values –the whole thing was shot in less than two days on no more than two cameras- gives the piece the naturalistic feel of much family friendly lifestyle TV.

Film 60

Film Television YouTube Video 60

Waxing UnLyrical

JANUARY 27, 2014

I don’t know about you, but every year, around this time, I’m always reminded of the classic 1993 Bill Murray film , where Murray’s character is stuck in a time loop, reliving the same day over and over again. . Anyone remember what’s happening at the end of this week? Sunday will be Groundhog Day here in the U.S.

Film 85

Film Resources Internal International 85

Waxing UnLyrical

JULY 10, 2017

Not only is it beautifully filmed and choreographed, it is absolute balm for weary souls, and not just female ones. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. If you haven’t already seen it, you MUST.

Film 99

Film Training Banking LinkedIn 99

Contently - Strategy

OCTOBER 4, 2018

Hanks has enjoyed an illustrious film career precisely because he is not a character actor. He makes small adjustments to his beloved persona depending on the film in which he’s appearing, but at the core, he’s still recognizable. — Whirlpool Corporation (@WhirlpoolCorp) September 24, 2018.

Branding 111

Branding Brand LinkedIn Instagram 111

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Branding 78

Branding Brand Viral Apparel 78

Sword and the Script

JANUARY 25, 2020

It was part of a series of short Hollywood-style films. With award winning actor Christian Slater and the premiere today of HP Studios web series “The Wolf,” the series highlights how corporate networks can be hacked and what companies must do to protect themselves.

Storytelling 124

Storytelling Examples B2B Chemicals 124

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. My major was Television Production & Broadcast Journalism, so about half of my major classes were more related to film and television. It feels great. I led the communications throughout the campaign.

Sports 113

Sports Travel Television Journalism 113

Sword and the Script

JANUARY 26, 2016

It is the thinking of GE’s corporate leadership on New York that having the host of their signature television show intermingle with the workers would be good for morale.”. The content mixed “progress reports” presented by Reagan about GE innovation with entertainment, with short films with popular Hollywood stars purely for amusement.

Content Marketing 60

Content Marketing Marketing Television Film 60