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You Land the Interview and Then. the Unexpected Happens

PR for Anyone

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. How to politely break in and be heard if the host is dominating the interview. You really have to be prepared for anything.

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Acting the Part (of Thought Leader and Spokesperson)

Flack's Revenge

He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Brette is a dynamo, someone who uniquely focuses on helping actors and corporate executives deliver their best performances. Setting (where are you in space and time)? How do you want the audience to feel?

Film 156
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How Pioneers in Skirts Ran a Successful Kickstarter Campaign…and Beyond!

Deirdre Breakenridge

A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Knowing that Kickstarters are also important for getting more eyes on the film itself, I did my best to help increase awareness of, and drive excitement for, the film and its Kickstarter.

Film 150
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Internal communications teams use video to convey a corporate culture. An expression of corporate values. 7 best PR uses for video. A public-facing CEO.

Video 149
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What Public Relations Can Learn From The Golden Globes

ImPRessions - Crenshaw Communications

But the story was overlong and it probably belonged in the post-Awards interviews rather then the acceptance speech itself. We acknowledge that celebrities have a lot on their plates at industry events, but knowing the names of top films is relevant to their business. And it shouldn’t have happened.

Publicity 120
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Behind the Headlines With Glenn Boyet

Cision

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What are you most looking forward to in your new position as director of corporate communications at AmeriQuest Business Services? First rule…keep it simple.

Financial 120
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How to Get Ahead for the Young PR Account Executive

Sword and the Script

It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. My degree was in film and TV production – and I thought I had done all the right things to land a gig in film or TV after graduating. I panicked.

How To 122