Ishmael's Corner

MAY 31, 2020

Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Google used the Hummingbird.more. The post This Experiment Proves SEO Extends the Reach of a Corporate Blog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

SEO 157

SEO Corporate Blogging Storytelling 157

ReimaginePR

SEPTEMBER 9, 2021

As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. Here, we are sharing a 9-step procedure to optimize your brand videos to rank higher in YouTube as well as Google search results. There are certain topics where Google allocates a substantial chunk of SERPs for video results.

YouTube 156

YouTube Video Corporate How To 156

Critical Mention

MARCH 23, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — now integrates with Google Analytics, a crucial tool for data-oriented PR and marketing professionals. Critical Mention clients can now view Google Analytics metrics directly in Critical Mention reports.

Analytics 154

Analytics Google Radio Web 154

Agility PR Solutions

JANUARY 13, 2025

Large corporations like Google, Apple, Microsoft, and Amazon have established near-monopolies in various sectors, and it often feels like a David vs. Goliath scenario for […] The post Tech PR for the underdogs: 5 ways smaller brands can compete with industry giants first appeared on Agility PR Solutions.

Industry 105

Industry Brand Branding Google 105

Melissa Agnes

JANUARY 29, 2015

So how important is it to make sure that your corporate website – and therefore your crisis communications home base – is mobile-friendly? And I’m not the only one who thinks so, Google thinks so as well. Google provides you with a tool to check, simply click here and enter in your website URL. So get on it!

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. What’s more, a strong corporate culture, rightly prized by high-growth organizations, can inhibit healthy disclosure of wrongdoing.

Corporate 156

Corporate Reputation Employee Policies 156

Communications Conversations

OCTOBER 7, 2014

Much of the file-sharing I do with clients these days happens on Google docs. Corporate Communications Employee Communications corporate communications trends employee communications trends' What are the specific problems facing employees when it comes to internal systems? Here’s a few I see: File sharing is lacking.

Employee 157

Employee Corporate Communications System 157

Sword and the Script

FEBRUARY 11, 2025

The same way Google replaced the news, LLMs seem to be doing that to search. I think corporate news, especially when it’s an official statement by a brand, continues to be able to one of the bigger sources [of exposure] for customers, he said. However, it also offers an end around Googles system of search rankings.

Pitching 129

Pitching Communications SEO Google 129

Stuart Bruce

MARCH 14, 2018

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. How important it is, how it’s the future, it’s one of the biggest challenges facing corporate communications, the difficulty of proving its ROI, lack of digital and social skills etc.

Corporate 115

Corporate Communications Pinterest Public Affairs 115

Bianchi Biz Blog

DECEMBER 5, 2024

A combination of competitive corporate tax rates, strategic location and robust regulatory framework has made Ireland highly attractive for FDI over the past two decades, with some of the world’s biggest tech firms (Google, Meta, Amazon) having their European headquarters in Dublin. million users in 2023 LinkedIn : 2.70

Radio 83

Radio Sports Marketing Local 83

Communications Conversations

NOVEMBER 10, 2014

The Wordsmith folks ran me through just how easy it is to generate monthly-type reports using Google Analytics. And this is where my demo comes in. I took the 30-minute spin around the block with the tool last week. Monthly reporting 101.

Corporate 146

Corporate Communications Tools Content Marketing 146

ImPRessions - Crenshaw Communications

APRIL 13, 2022

Seddon recently joined Craig Charney of Charney Research and Sarah Colamarino, former Vice President of Corporate Brand Equity and Partnerships at Johnson & Johnson, to discuss the hows and whys of successful purpose-driven marketing. Her statement is backed by impressive research. Purpose isn’t created in isolation.

Brand 296

Brand Branding How To Corporate 296

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

Melissa Agnes

AUGUST 3, 2014

ICS (Incident Command System): What it is, how it works and how to adapt it to your corporate culture. Circle him on Google Plus. This episode of The Crisis Intelligence Podcast discusses: Functional-based roles vs. person-based roles. What you need to know when it comes to emergency evacuation and re-entry planning. Or via email.

Crisis 233

Crisis System Crisis Management Corporate 233

Flack's Revenge

JUNE 27, 2016

Axis is an advisory firm that connects investors and corporations with tech startups. According to their website , the NYSE session front-ended a two day event that includes “leading Israeli series A tech startups and US VCs, angels, and corporate investors… to develop business opportunities and ultimately make deals.”

Agriculture 216

Agriculture Transportation Mobile Corporate 216

PRSay

SEPTEMBER 9, 2019

28, a crowd of 200 Dallas-area PR professionals were treated to a panel of standout women communications leaders — Traci Otey Blunt , the NFL’s senior vice president of corporate communications; Netta Conyers-Haynes , Google’s head of communications; and Kelly Ann Doherty , chief people and communications officer at Mr. Cooper.

Leadership 126

Leadership Google Meeting Groups 126

NewsWhip

JUNE 22, 2023

Tech takes the headlines In the Interest Quadrant above, Twitter, Apple, and Google all sit in the top right corner, which shows that the most media interest and the most public interest in May was in these three brands. Google, however, was the one tech brand involved in more serious conversations.

Google 88

Google Twitter Publicity Media 88

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. One job seeker created a targeted Google ad directed at a specific hiring manager. Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

Corporate 274

Corporate Leadership Advertising Advertising 274

Flack's Revenge

APRIL 16, 2020

Their namesake teleconferencing service has come to symbolize how corporate teams can get useful work done, from a distance. But it is better, if possible to look and sound as if Zoom meetings (or Google Hangouts, or FaceTime) are second nature. You’ll Never Believe what they’re Reading Instead. Zooming to the Top.

Infographics 315

Infographics Enterprise Pitching Meeting 315

Cision

JULY 5, 2017

Being authentic doesn’t mean pulling crazy stunts like Burger King did recently when it hacked Google Home with its ad. Whether it’s a typo on your blog or misinformation you shared, don’t try to cover up the error with corporate speak. You’re not trying to be something your brand isn’t. It feels comfortable. Know Your Audience.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

It all goes back to Google’s now-famous Penguin algorithm update, which as Bruce Kennedy puts it, led to “the shotgun wedding between PR and SEO.” Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Melissa Agnes

MARCH 26, 2014

Yelp, Google Places, RateMD, etc.) For example, suppose that you are considering doing businesses with XYZ Corporation. One of the most common steps today is for the potential customer to search the brand name in Google. Internet defamation made all-too-easy. Popular review sites (i.e.:

How To 217

How To Crisis Management Google Reputation 217

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers.

Storytelling 329

Storytelling SEO Community Insurance 329

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . One aims to track corporate reputations and the other to track the risk exposure corporations face from misinformation. Signal AI launches a corporate reputation index.

Corporate 78

Corporate Reputation Case Study Employee 78

Shift Communications

AUGUST 2, 2022

Language, Please was developed by Vox Media with funding from the Google News Initiative’s Innovation Challenge. While Language, Please is designed for journalists and their editors, it also serves as a valuable resource for corporate and marketing communications.

Corporate 88

Corporate Real Estate Communications Marketing 88

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Narrow the focus to your industry through media monitoring tools like Google Alerts, building a Twitter moments list and flagging trending news or relevant keyword searches. So, how can we position brands and companies as relevant when the news cycle shifts the conversation so quickly? Stay up to speed on the latest news.

Trends 293

Trends Pitching Agency B2B 293

Melissa Agnes

SEPTEMBER 14, 2014

The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. Add her to your circles on Google Plus. Welcome to episode #015 of The Crisis Intelligence Podcast, with Melissa Agnes and Chris Syme. It needs to be second nature and integrated into your daily (and nightly) activity.

Social Media 249

Social Media Crisis Media Pinterest 249

Cision

APRIL 10, 2017

At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed.

Brand 223

Brand Branding Pitching Conference 223

Awario

APRIL 27, 2023

We let algos in on our deepest secrets by asking Google about things that trouble us at nights and letting corporations analyze our purchase history. We are aware that algorithms know more about us than people we share the flat with. However, the algorithms we spend the most time with are social media algorithms.

Social Media 139

Social Media Media Google Corporate 139

Melissa Agnes

AUGUST 14, 2014

Side note: I understand that Google is not a “qualified” part of the academic’s research, which I find interesting considering that it could help immensely in identifying the necessary variables for said research.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

PRSay

MARCH 20, 2020

While sharing crucial information about the coronavirus crisis might seem like a no-brainer for corporate managers, the consequences of overcommunicating can be counterintuitive. As people work from home during the coronavirus outbreak, they might prefer to use apps such Slack or Google Talk for short, more immediate communication.

Communications 218

Communications Employee Video Google 218

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Go back to your list of 10 keywords or phrases and, one-by-one, type them into a Google search bar. This is the first step in showing that PR is a revenue-driver, and not just another corporate expenditure.

Exercises 198

Exercises Google Writing Blogging 198

Buzzstream

JANUARY 21, 2025

Quick Takeaways LLMs used by OpenAI and Google are heavily curated datasets. Some common LLMs you might have heard of are OpenAI’s GPT series, Google’s LaMDA, and Meta’s LLaMA. Google uses C4. Ziff Davis study shows that heavily curated datasets contain a higher proportion of high-DA websites. Buzzfeed, Inc.

Data 71

Data Local Groups Corporate 71

5W PR

JANUARY 31, 2025

Real people facing real challenges resonate more deeply than polished corporate messaging. Google’s annual “Year in Search” videos masterfully weave together shared experiences, using music, imagery, and pacing to create powerful emotional resonance. The key lies in authenticity.

Storytelling 78

Storytelling Brand Branding Sports 78

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities.

System 189

System Public Affairs Employee Nonprofit 189

Sword and the Script

OCTOBER 1, 2024

So, what’s been the impact on PR and corporate communications? Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.” A new PR tool named PRophet, which is part of the Stagwell portfolio, announced generative AI features from Google Gemini earlier this year.

Publicity 155

Publicity Software Google Reddit 155

Remote PR Jobs

SEPTEMBER 27, 2024

Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release. However, the work doesn't end once the press release is distributed. Understanding what happens next is crucial for maximizing the impact of your news and managing the aftermath effectively.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250