Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Branding Brand 100

PRSay

MARCH 20, 2020

The same holds true for internal communications. While sharing crucial information about the coronavirus crisis might seem like a no-brainer for corporate managers, the consequences of overcommunicating can be counterintuitive. Let’s say a CEO sends out a company-wide email containing new, critical information.

Communications 218

Communications Employee Video Crisis 218

Waxing UnLyrical

MARCH 8, 2013

Happy International Women’s Day! To, For, and Of Women on International Women’s Day is a post from: Waxing UnLyrical. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Now, please go tell the women who inspire you that they do.

Internal 101

Internal International Case Study Insurance 101

Waxing UnLyrical

AUGUST 17, 2012

I know it’s been a while, but you remember the story of the intern and the executive coach, Part I. Long story short, I alerted the firm, they (must have) chastised the intern (because not long thereafter, I received – via bcc – a profusely apologetic note from her), and you’d think all was over and done with.

Internal 81

Internal International Pitching Corporate 81

The Proactive Report

FEBRUARY 24, 2017

It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. Twitter is an essential commodity that benefits the State Department, Open Source Intelligence (NSA, NRO, CIA, FBI), and Corporate Intelligence (NASDAQ, DOW, etc). It could just mean corporate raiding.

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Go back to your list of 10 keywords or phrases and, one-by-one, type them into a Google search bar. Write down all of the questions your customer service department is asked. Cool, right?

Exercises 198

Exercises Google Writing Blogging 198

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” ” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics.

Trends 151

Trends Communications Employee Enterprise 151

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities.

System 190

System Public Affairs Employee Nonprofit 190

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. They also valued posts written by independent bloggers, rating them more credible than corporate blog content. We’ve embraced the PESO model of content. We’re counselors to our clients. We help build and manage reputations.

SEO 227

SEO Agency Reputation Policies 227

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.

Radio 84

Radio Sports Marketing Local 84

Business Wire

FEBRUARY 2, 2018

Then identify those internal and external experts who can speak to the value of your organization. Employee Amplification: Every time you send out a news release or secure editorial coverage, take the time to promote this information heavily to internal and external audiences. Human shares beat social algorithms! In Summary….

Facebook 181

Facebook Community Advertising Advertising 181

Communications Conversations

JANUARY 5, 2016

My internal and employee comms friends aren’t going to like this post. But, before you take my head off about the headline, let’s have an honest discussion about corporate intranets. I know corporate American isn’t giving up on the intranet concept yet. This one falls on us, as corporate communicators.

Corporate 60

Corporate Employee Web Tools 60

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. Corporate activism drives brand positioning Increasingly, companies are realizing that standing for something can have significant implications for their brand.

Creativity 156

Creativity Meeting Advertising Advertising 156

Melissa Agnes

SEPTEMBER 4, 2020

Have you put strategic thought into what people find when they google your name? Google you. The average ReputationGrower experience takes about four weeks, from on-boarding to approval, and then you typically begin to see the results appear in Google within an average of a month from publication.

Branding 234

Branding Brand Reputation Crisis 234

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Data security at the user level Internal vulnerabilities can also be exploited by hackers, cybercriminals can misuse privileges to access the core files of an application.

Software 135

Software Enterprise Data Internal 135

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. What is thought leadership?

Leadership 140

Leadership Content Marketing Healthcare Google 140

Sword and the Script

OCTOBER 1, 2024

So, what’s been the impact on PR and corporate communications? Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.” A new PR tool named PRophet, which is part of the Stagwell portfolio, announced generative AI features from Google Gemini earlier this year.

Publicity 123

Publicity Software Google Reddit 123

Presspage

NOVEMBER 7, 2017

Fifteen years ago, reporters probably found your corporate pressroom by typing in your company’s URL and looking for an “about us” or “contact” page. Today, they are more likely to arrive via a Google search or a snippet and link from a social channel.

Local 92

Local Engineering Internal International 92

Deirdre Breakenridge

MARCH 7, 2016

Bob Varettoni, Director, Corporate Communications at Verizon, Sandy Charet, CEO of Charet & Associates, and I participated on a panel to offer advice for PR students and professionals. If you are hired as an intern, then there is the opportunity to turn the internship into a full-time position.

Communications 120

Communications Interviews Social Media LinkedIn 120

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to If not, consider multiple internships with different types of marketers: a PR firm, an advertising agency, an internal corporate marketing team.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

MAY 11, 2022

Representatives from Google, NBCUniversal, Meta, MGM, Comcast and more were on hand to tackle pressing issues facing the industry right now. Almost all the major tech companies (Google, Facebook and Amazon) have attended, and previous speakers have included Al Gore, Ariana Huffington, Sheryl Sandberg, Venus Williams, Emma Stone.

Conference 156

Conference Privacy Advertising Advertising 156

The Proactive Report

DECEMBER 2, 2022

Look at what happened with the Corporate Memphis design trend a few years ago. Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own internal data. It’s no longer in vogue to grab stock images off the web and use it to accompany your content.

Trends 147

Trends Instagram Small Business Creativity 147

Bianchi Biz Blog

MAY 16, 2024

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Naver is an influential local search engine, similar to Google in the global market. Its market share reaches more than 80% of the Korean population.

YouTube 96

YouTube Marketing Local Chemicals 96

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. More internal comms.

Communications 119

Communications Crisis Internal International 119

Sword and the Script

DECEMBER 26, 2017

Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ).

Content Marketing 122

Content Marketing SEO Social Media Publicity 122

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator.

Internal 40

Internal International Communications Employee 40

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. Real corporate social responsibility is behaving in a social responsible way. Not just saying you do or putting a shine on part of what your business does, while the rest continues to act irresponsibly.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 9, 2015

Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Six marketing lessons for International Women’s Day. International Women’s Day: This Is What It Really Means To Act #LikeAGirl.

Internal 40

Internal International Case Study Web 40

Sword and the Script

MARCH 15, 2022

In my observation it is similar to the experience of searching Google – enter your query and hit the enter button – and you can see the results. Natural language processing (NLP) and sentiment analysis are white-labeled from outside companies including Google. It’s probably hard for any company to match the AI capabilities of Google.

Tools 156

Tools Media Software Analysis 156

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

Software 0

Software Media Leadership Journalism 0

Waxing UnLyrical

JANUARY 8, 2013

Of course, this is why organizations often use platforms such as Yammer for employee engagement, creating internal or private social networks, as it were. Twitter Google+ LinkedIn Facebook: Improving Employee Communications? Facebook: Improving Employee Communications? is a post from: Waxing UnLyrical. reading and traveling.

Employee 107

Employee Facebook Communications Travel 107

Waxing UnLyrical

MARCH 8, 2017

Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today. ” (Wow. Pass it on.

Internal 105

Internal International Privacy Banking 105

Cision

APRIL 13, 2016

This is a new David and Goliath scenario for the business community, and unless corporations are willing to confront the reality that the people who don’t like them are much more vocal than the everyday consumers who buy their products, they are going to be experiencing chronic headaches on a daily basis. Google “Microsoft Nazi robot.”

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Conference 40

Conference Internal International Leadership 40