Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. What PR needs is a framework to think about measurement and organize itself to measure. Consumption.

Measurement 129

Measurement Analytics Tools Survey 129

Communications Conversations

NOVEMBER 10, 2014

The Wordsmith folks ran me through just how easy it is to generate monthly-type reports using Google Analytics. It’s worth a look as a time- and cost-saving measure. And this is where my demo comes in. I took the 30-minute spin around the block with the tool last week. Monthly reporting 101. But, they’re a good start.

Corporate 146

Corporate Communications Tools Content Marketing 146

Remote PR Jobs

SEPTEMBER 27, 2024

Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release. This thorough assessment not only helps in measuring the press release’s success but also informs future strategies and ensures alignment with your overarching goals.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

5W PR

JANUARY 31, 2025

Real people facing real challenges resonate more deeply than polished corporate messaging. Google’s annual “Year in Search” videos masterfully weave together shared experiences, using music, imagery, and pacing to create powerful emotional resonance. The key lies in authenticity.

Storytelling 78

Storytelling Branding Brand Sports 78

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Branding Brand 100

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. Will Digital Reach Improve the PR Measurement Drumbeat? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Measurement 105

Measurement Social Media Web Twitter 105

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning. Jen Zingsheim added: A3. Set objectives.

Measurement 92

Measurement Strategy Banking Travel 92

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. This has resulted in it receiving a backseat to paid media in most corporate budgets. But we will need to learn from the measurement mistakes of paid, or earned will be doomed to repeat it.

Media 230

Media Measurement Advertising Advertising 230

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 91

Nonprofit Measurement Case Study Study 91

Cision

MAY 16, 2016

All of these programs were strategically discontinued by Google so that they could focus on more important things. For a concept as elaborate as corporate strategy, the communications challenge from top to bottom can be daunting. Whatever we hope to accomplish, we need to measure.

International 218

International Internal Communications Employee 218

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . An index is defined as “an indicator, sign, or measure of something.” Signal AI launches a corporate reputation index. The business of reputation monitoring.

Corporate 78

Corporate Reputation Case Study Employee 78

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. 1) Measures of Visibility.

B2B 77

B2B Measurement Blogging Community 77

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. If they want to measure brand recognition #measurepr. In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. Media and Dave Griner of AdWeek.

Measurement 81

Measurement Media Banking Community 81

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Go back to your list of 10 keywords or phrases and, one-by-one, type them into a Google search bar. Write down all of the questions your customer service department is asked. Cool, right?

Exercises 198

Exercises Google Writing Blogging 198

PRSay

FEBRUARY 23, 2022

First up: PR measurement lets communicators speak the language of the boardroom. As public relations evolves to include data analysis that measures campaign results, communicators might be reluctant to embrace these new tools that have not traditionally been part of the profession. 17 livestream on PRSA’s LinkedIn page. A simple plan.

LinkedIn 127

LinkedIn Strategy Measurement Analytics 127

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

The benefits are clear; ever since Google cracked down on link schemes, marketers have prized stories and features from recognized publications with high-value domains as boosting their search positions and even driving noticeable spikes in web traffic over months or even years. Earned media offers credibility.

SEO 227

SEO Agency Policies Reputation 227

Waxing UnLyrical

JANUARY 29, 2013

She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it. I thought measurement was Darth Vadar, hated it.But felt it was imp. I thought measurement was Darth Vadar, hated it.But felt it was imp. Till then, happy measuring! measurePR Q1 A1 – p3.I

Nonprofit 74

Nonprofit Measurement Case Study Social Media 74

PRSay

MARCH 11, 2019

” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics. The Google employee walkout over sexual harassment, for instance, was a key example of how these interests align; it highlighted a workplace culture issue and a company politics one, too.

Trends 151

Trends Communications Employee Enterprise 151

Sword and the Script

OCTOBER 1, 2024

So, what’s been the impact on PR and corporate communications? Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.” A new PR tool named PRophet, which is part of the Stagwell portfolio, announced generative AI features from Google Gemini earlier this year.

Publicity 156

Publicity Software Google Reddit 156

Onclusive

SEPTEMBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Actively maintain our CRM data.

Software 150

Software Analytics Data Technology 150

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. Just ask Google. With the right tools and training, any PR person can and should learn to use data to inform strategy, drive decisions and measure the success of campaigns.

Analytics 170

Analytics Social Media Tools Trends 170

Waxing UnLyrical

SEPTEMBER 2, 2016

As AMEC kicks off Measurement Month (yesterday), and as we kick off the Labor Day weekend here in the U.S., I’ve been thinking about how much time and energy Social PR pros spend in trying to measure what really matters (or say we spend). Measuring what does (or may) not matter. Measure what really matters.

Measurement 72

Measurement Banking Energy Course 72

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 68

Measurement Data Big Data Banking 68

Presspage

SEPTEMBER 5, 2018

When it comes to measuring success , public relations and corporate communications professionals tend to get the short end of the stick. ” And, with all the advances in technology today, there has to be a better way to measure success. Impressions. Website Traffic. and engagement.

Measurement 68

Measurement Analysis Analytics Reputation 68

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 165

Survey Measurement System Education 165

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages. Corporate Reputation ). Those categories are: Content marketing statistics. Brands in Politics ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Measure your results.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Integration with Google Analytics for referrals. Google Analytics (GA) can tell PR how much referral traffic is coming from earned media mentions.

Technology 173

Technology Publicity Software Pitching 173

Shift Communications

OCTOBER 14, 2016

PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. Yes, it can be difficult to understand how to justify your team’s hard work to management, or to measure PR’s contribution to the bottom line. But, don’t forget about measuring the quality of coverage.

Measurement 60

Measurement How To Trade Shows Analytics 60

Waxing UnLyrical

FEBRUARY 7, 2014

Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics. Media + Google Analytics + behavior metric on one dashboard #measurepr. AVES is quantitative based and does not measure the quality of content. Happy birthday to us!

Measurement 97

Measurement Media Training Google Resources 97

Waxing UnLyrical

DECEMBER 16, 2013

So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. PR Measurement – What to Measure.

Measurement 95

Measurement Case Study Twitter Google 95

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult.

Publicity 106

Publicity Media Advertising Advertising 106

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. A lot has been made about Google’s upcoming push to include mobile usability prominently in their algorithm. ” – Chris Meier.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

5W PR

NOVEMBER 19, 2021

Corporate blogs and social media mediums are where PR messages can be communicated rapidly, tactically, and effectively. Measuring ROI of Content Marketing. Meanwhile, when it comes to content marketing, the measurement of return on investment (ROI) is more important than ever. . Measuring and Managing Data Points.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Deirdre Breakenridge

MARCH 7, 2016

Bob Varettoni, Director, Corporate Communications at Verizon, Sandy Charet, CEO of Charet & Associates, and I participated on a panel to offer advice for PR students and professionals. When interviewing, a Google search uncovers everything on a candidate. Hands-on social media experience.

Communications 120

Communications Interviews Social Media LinkedIn 120