Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Bianchi Biz Blog

DECEMBER 5, 2024

A combination of competitive corporate tax rates, strategic location and robust regulatory framework has made Ireland highly attractive for FDI over the past two decades, with some of the world’s biggest tech firms (Google, Meta, Amazon) having their European headquarters in Dublin.

Radio 83

Radio Sports Marketing Local 83

Stuart Bruce

MARCH 14, 2018

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. Digital and social media. There is a lot about digital and social media. I was privileged to be invited as a CIPR board member to sit on a panel to discuss its findings.

Corporate 115

Corporate Communications Pinterest Public Affairs 115

Communications Conversations

APRIL 20, 2018

Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company. And movie buff.

Social Media 114

Social Media Media Education Analytics 114

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up. Self-serving?

Branding 284

Branding Brand Small Business Retail 284

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Waxing UnLyrical

AUGUST 23, 2013

Over the last several months – actually, couple of years – I have seen and experienced exactly what small business owners, business people, and basically any “regular” person feels when they are told they need to get with social media. None of these are problems related to social media.

Social Media 107

Social Media Small Business Media Pinterest 107

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Branding Brand 100

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers.

Storytelling 329

Storytelling SEO Community Insurance 329

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

5W PR

JANUARY 31, 2025

Real people facing real challenges resonate more deeply than polished corporate messaging. Video content, social media , interactive experiences – each platform offers unique ways to deepen emotional connections. Social media allows brands to extend their storytelling through real-time engagement.

Storytelling 78

Storytelling Branding Brand Sports 78

Waxing UnLyrical

DECEMBER 6, 2013

So I figured I’d just share some of what I experienced the last several months… consider them reflections on a social media hiatus from a business point of view. If you’re concerned about your “standing” or social scores (cough, Klout, cough) in social media, then you have a panic attack.

Social Media 102

Social Media Media Community Twitter 102

Prowly

FEBRUARY 20, 2025

Packages and pricing: Package/Key Features Basic Pro+ Corporate Price $99.95 $399 (5 + 2 free) $999 Number of Releases 1 7 25 Price per Release $99.95 $57 $39.96 It lets users publish reports on PR Newswire, Google News, Yahoo Finance, CBS, Market Watch, and Fox News. PR Underground Starting price: $74.99 per release $129.99

Analytics 104

Analytics SEO Engineering Financial 104

Melissa Agnes

SEPTEMBER 4, 2020

Have you put strategic thought into what people find when they google your name? Google you. Auditing and optimizing your social media presence. Auditing and optimizing your social media presence. Social media provides a powerful platform to help you own and share your story, your narrative.

Branding 234

Branding Brand Reputation Crisis 234

Melissa Agnes

AUGUST 14, 2014

There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied. However, if Google were permitted to be used in this research, it would be important to authenticate the validity of the articles, facts and publications used.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Optimize Your Social Media Pages.

SEO 80

SEO Social Media Strategy Media 80

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given. Just ask Google.

Analytics 170

Analytics Social Media Tools Trends 170

Deirdre Breakenridge

MARCH 7, 2016

Bob Varettoni, Director, Corporate Communications at Verizon, Sandy Charet, CEO of Charet & Associates, and I participated on a panel to offer advice for PR students and professionals. When interviewing, a Google search uncovers everything on a candidate. Hands-on social media experience.

Communications 120

Communications Interviews Social Media LinkedIn 120

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. Sometimes, it feels like paid media budgets are invincible. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. percent in 2017, hitting $83 billion.”

Media 230

Media Measurement Advertising Advertising 230

Beyond PR

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 PR = Jelly.

Social Media 78

Social Media Media Local Pitching 78

Sword and the Script

APRIL 1, 2025

The company says Ask AIQ, processes premium and licensed data from 226 markets in 75 languages which enables businesses to pull insights from across news, social media, broadcasts, and regulatory documents. Many have turned to influencers and non-traditional media platforms for news.

Software 78

Software Pitching SEO Tools 78

PRSay

JANUARY 16, 2020

Creating a steady flow of high-quality content that stakeholders want and search engine algorithms value will help inoculate Google search results against malicious manipulation. Consequently, executives and corporate boards are feeling a sense of urgency as they recognize that they are responsible for managing these new risks.

Reputation 182

Reputation Privacy Banking Ethics 182

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy.

SEO 227

SEO Agency Policies Reputation 227

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. These include videos, webinars, podcasts, articles, and social media posts. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Social media advertising –potentially the biggest need of them all right now. ” What comes up?

Media Training 68

Media Training Training Social Media Media 68

Sword and the Script

OCTOBER 1, 2024

So, what’s been the impact on PR and corporate communications? Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.” A new PR tool named PRophet, which is part of the Stagwell portfolio, announced generative AI features from Google Gemini earlier this year.

Publicity 156

Publicity Software Google Reddit 156

Prohibition

FEBRUARY 7, 2025

It’s just over a month into 2025 and weve already seen a big shift in how consumers are using social media. With new platforms, features and trends emerging all the time, its no wonder social media has changed the way we consume news. Wondering what the key difference is to previous years? Its authenticity!

Social Media 62

Social Media Trends Media Video 62

ImPRessions - Crenshaw Communications

MAY 22, 2017

Look no further than a smartphone to access expert opinion, analyst reports, reviews, or social media discussions about specific brands or products. But in the digital age, such resonance is hard to achieve, given our fragmented media environment and the battle for customer attention. Most shopping trips today start with Google.

Branding 185

Branding Brand Marketing Wireless 185

Deirdre Breakenridge

FEBRUARY 5, 2015

An excellent example of a firm that has integrated a Platform Builder into its corporate brand is Twist Image. He’s a sought after professional speaker with big name clients like Google and Walmart. Integrate the Platform Builder Into the Corporate Brand. A Person to Connect With. And that happened to be my bald face.

Engineering 150

Engineering Writing Corporate Brand 150

PRSay

MARCH 11, 2019

“Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” ” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics.

Trends 151

Trends Communications Employee Enterprise 151

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

MaccaPR

SEPTEMBER 16, 2014

There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. Corporate Communications' The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. Source: PRNewser ).

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Prohibition

NOVEMBER 6, 2021

Here, we will educate you on everything social PPC! After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? In terms of social media, social PPC refers to ads that are put on social media platforms.

Social Media 62

Social Media Media Advertising Advertising 62