Sword and the Script

APRIL 1, 2025

As you write a pitch, it uses generative AI to build a media list based on the text of your pitches. Currently, the company operates as a business unit of West Corporation. Image credit: Google Gemini and respective vendors The post Will chatbots be the primary interface for PR software [PR Tech Sum No.

Software 158

Software Pitching SEO Tools 158

Flack's Revenge

APRIL 16, 2020

Folks, I know I haven’t been writing here as much, Sorry for the interruption. Their namesake teleconferencing service has come to symbolize how corporate teams can get useful work done, from a distance. But it is better, if possible to look and sound as if Zoom meetings (or Google Hangouts, or FaceTime) are second nature.

Infographics 315

Infographics Enterprise Pitching Meeting 315

Waxing UnLyrical

FEBRUARY 6, 2013

So when Kami asked me if I’d write a guest post for her, there was no way I’d say “no.” And I continue to guest blog whenever I can, because it’s just such a terrific thing to do, to stretch one’s writing and creative muscles. Just write. To just write. And just write.

Writing 109

Writing Blogging Conference Creativity 109

Stuart Bruce

APRIL 2, 2020

A new news trend tool lets you see and search what journalists are writing about.

Writing 128

Writing Trends Tools Google 128

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Return of increased PR budgets.”

Writing 211

Writing Communications Marketing B2B 211

Waxing UnLyrical

MAY 31, 2013

We are surrounded by mediocre writing, and it’s all Jane Austen’s fault. Why Mediocre Writing Is All Jane Austen’s Fault is a post from: Waxing UnLyrical. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. I doubt there is no doubt.

Writing 106

Writing LinkedIn Google Corporate 106

Cision

JULY 5, 2017

Being authentic doesn’t mean pulling crazy stunts like Burger King did recently when it hacked Google Home with its ad. If you see success in writing really long, in-depth posts, keep doing that. Whether it’s a typo on your blog or misinformation you shared, don’t try to cover up the error with corporate speak. Be Consistent.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet.

Exercises 198

Exercises Google Writing Blogging 198

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Branding Brand 100

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers.

Storytelling 329

Storytelling SEO Community Insurance 329

Ishmael's Corner

JANUARY 11, 2015

Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. As I shared in a post last week, Google’s decision gave street cred to corporate blogging. Bien Perez actually reported on the Google news five year ago. In short, he knows his stuff.

Google 60

Google Corporate Blogging Industry 60

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Does not offer press release writing services; live chat support is not available.

Analytics 104

Analytics SEO Engineering Financial 104

Remote PR Jobs

SEPTEMBER 27, 2024

Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights. Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach. However, the work doesn't end once the press release is distributed.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Stuart Bruce

MAY 22, 2017

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis. The answers are delivered through rich and immersive multimedia content – some produced by UNHCR and some provided by Google.

Google 79

Google Crisis Pitching Training 79

Melissa Agnes

AUGUST 14, 2014

Side note: I understand that Google is not a “qualified” part of the academic’s research, which I find interesting considering that it could help immensely in identifying the necessary variables for said research. Otherwise, in my opinion, they’re simply adding to the useless noise that we’re already drowning in.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Sword and the Script

OCTOBER 1, 2024

So, what’s been the impact on PR and corporate communications? Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.” A new PR tool named PRophet, which is part of the Stagwell portfolio, announced generative AI features from Google Gemini earlier this year.

Publicity 155

Publicity Software Google Reddit 155

Shift Communications

AUGUST 2, 2022

Language, Please was developed by Vox Media with funding from the Google News Initiative’s Innovation Challenge. While Language, Please is designed for journalists and their editors, it also serves as a valuable resource for corporate and marketing communications.

Corporate 88

Corporate Real Estate Communications Marketing 88

PR Job Coach

MARCH 23, 2010

PR Pro Hard Skills Corporate finance. Do you appear on Google? Be found on Google. Presentation skills. Short learning curve. Team player. Trend/Industry follower. Solid understanding of business. Media relations. Public relations. Strategic planning. Statistics. PR Pro Soft Skills Credibility and integrity. Flexibility.

How To 155

How To Conference Google Analytics 155

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . One aims to track corporate reputations and the other to track the risk exposure corporations face from misinformation. Signal AI launches a corporate reputation index.

Corporate 78

Corporate Reputation Case Study Employee 78

PRSay

MARCH 11, 2019

.” For the10company, this influence is directly tied to today’s heightened scrutiny of corporations and C-suite politics. The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. Here are three main takeaways from their report: 1.

Trends 151

Trends Communications Employee Enterprise 151

Deirdre Breakenridge

FEBRUARY 5, 2015

An excellent example of a firm that has integrated a Platform Builder into its corporate brand is Twist Image. He’s a sought after professional speaker with big name clients like Google and Walmart. And Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines. A Person to Connect With.

Engineering 150

Engineering Writing Corporate Branding 150

Waxing UnLyrical

AUGUST 9, 2018

A piece of “intelligent” content can be created once and served up in many places automatically e.g., blog article served up on an Apple Watch or Google Home. Have you ever had to write something that you just knew had been written before … but no one could put his or her hands on it in time for you to use it?

Writing 73

Writing eBook Case Study System 73

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Integration with Google Analytics for referrals.

Technology 173

Technology Publicity Software Pitching 173

Sword and the Script

OCTOBER 21, 2014

These giant corporations are demonstrating an interest in experimenting with new tools.”. This is a group that now seems comfortable and even excited with its newfound ability to engage its vendors, partners, customers and others in ways that could not have been imagined when most of their corporations began.”. 500 Social Media Study.

Social Media 125

Social Media Study Blogging Company 125

Deirdre Breakenridge

MARCH 7, 2016

Bob Varettoni, Director, Corporate Communications at Verizon, Sandy Charet, CEO of Charet & Associates, and I participated on a panel to offer advice for PR students and professionals. When interviewing, a Google search uncovers everything on a candidate. He did his homework and was an easy candidate to hire.

Communications 120

Communications Interviews Social Media LinkedIn 120

Buzzstream

JANUARY 21, 2025

Quick Takeaways LLMs used by OpenAI and Google are heavily curated datasets. Some common LLMs you might have heard of are OpenAI’s GPT series, Google’s LaMDA, and Meta’s LLaMA. Google uses C4. Ziff Davis study shows that heavily curated datasets contain a higher proportion of high-DA websites. Buzzfeed, Inc.

Data 71

Data Local Groups Corporate 71

Ishmael's Corner

JANUARY 6, 2015

On January 12, 2010, Google published a post with the austere headline, “ A New Approach to China.”. One could make an argument that the China decision was one of the three biggest in Google’s history up there with the acquisition of Android and Larry Page replacing Eric Schmidt as CEO. As Google proved five years ago.

Corporate 60

Corporate Blogging Google Communications 60

Melissa Agnes

SEPTEMBER 4, 2020

Have you put strategic thought into what people find when they google your name? Google you. In order to write this review, I took the time to experience the ReputationDefender brand and its ReputationGrower service firsthand. Why your online reputation matters and how ReputationGrower helps you protect it.

Branding 234

Branding Brand Reputation Crisis 234

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. What is thought leadership? Create content.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

Buzzstream

DECEMBER 30, 2024

In our newsjacking guide, I recommend finding your news using the following: Google Trends Trending hashtags on social channels News sites (both general and industry-specific) Industry newsletters Google Alerts or Talkwalker alerts Google Trends has become particularly useful lately with its update on the Trending Now tool.

Pitching 62

Pitching Trends Google Data 62

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 66

Writing B2B Analytics Print 66

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. It takes time for writing and filming — and a strong, informed point of view. Longer content can help a corporate leader convey a distinct point of view in the service of both personal and company brand-building.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support. After you’ve exported your media list from Cision, it is imperative to double check the contacts using Google, since Cision is not always updated in real time. Consider all angles.

Media 136

Media Mobile Telecommunications Pitching 136

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Just ask Google. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Social Media Tools Trends 170

Cision

APRIL 20, 2015

Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages.

Content Marketing 140

Content Marketing SEO Social Media Publicity 140