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With Great Power Comes Great Corporate Social Responsibility | Business Wire Blog

Business Wire

With external expectations high for businesses to demonstrate their social impact, taking the right approach to publicize Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) initiatives requires careful consideration.

Corporate 463
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The AI reality gap in corporate communications and public relations

Wadds Inc.

There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. Here, ChatGPT is trained on an organisation’s body of knowledge, such as corporate documents and web content. Customised large language models are a potential route.

Corporate 111
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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

Corporate 195
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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

It was a more innocent time and easier for businesses to step up to the plate when government was not doing its job. The post likens these companies to totalitarian governments or even religions pushing their beliefs. I’m a cynic and question the motives behind most corporate activism. Should brands take a stand?

Corporate 198
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7 Trends in ESG: What PR Pros Need to Know in 2023

New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. What does the evolution of ESG programs mean for communicators? As it turns out - a lot.

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Report: Amid Growing Mistrust of Governments and Media, Business Must Provide Credible Information

PRSay

The PR firm’s annual survey, which tracks public sentiment about business, government, nongovernmental organizations and media, says ordinary citizens feel misled and don’t trust the leaders of those institutions “to do what is right.”. Trust scores have dropped for government leaders, CEOs, journalists and even religious leaders.

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PESTLE analysis: a new tool for your PR toolkit

Onclusive

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! These factors reveal how a government influences the overall economy or a specific industry, which may affect the way your business operates or generates revenue. What is PESTLE analysis? Political factors. Legal factors.

Analysis 370