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With external expectations high for businesses to demonstrate their social impact, taking the right approach to publicize Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) initiatives requires careful consideration.
There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. Here, ChatGPT is trained on an organisation’s body of knowledge, such as corporate documents and web content. Customised large language models are a potential route.
Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.
It was a more innocent time and easier for businesses to step up to the plate when government was not doing its job. The post likens these companies to totalitarian governments or even religions pushing their beliefs. I’m a cynic and question the motives behind most corporate activism. Should brands take a stand?
New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. What does the evolution of ESG programs mean for communicators? As it turns out - a lot.
The PR firm’s annual survey, which tracks public sentiment about business, government, nongovernmental organizations and media, says ordinary citizens feel misled and don’t trust the leaders of those institutions “to do what is right.”. Trust scores have dropped for government leaders, CEOs, journalists and even religious leaders.
Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! These factors reveal how a government influences the overall economy or a specific industry, which may affect the way your business operates or generates revenue. What is PESTLE analysis? Political factors. Legal factors.
The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). It also surveyed 1,500 respondents in the U.S.
government during World War I. An insincere or shallow corporate social responsibility program is usually easy to spot, and the public will call BS. Today’s corporate communications campaigns are more likely to tilt toward transparency, responsible stewardship, and authenticity have to be counted as steps in the right direction.
Factors that influence corporate reputation are more complex and varied today than even five years ago. In recent years, the role of environmental, social and governance (ESG) issues in a company’s reputation has sparked widespread debate.
Large language models are emerging as both an opportunity and risk to corporate reputation, but earned and owned media are the best means of management. Its a question top that is top of mind for corporate affairs and communication directors. How does your organisation show up in an AI large language model?
Since 2004, RepTrak has quantified corporate reputation using a proprietary algorithm that assesses the seven key drivers of reputation, including earned media coverage. Our customers are managing corporate communications across numerous issues, but corporate reputation is foremost for many of them.
ESG is quickly becoming a critical corporate mandate; this new research from International Data Corporation (IDC) shows that environmental, social, and governance issues have become a CEO-level topic for organizations worldwide.
The post How corporate boards are navigating governance challenges in the COVID era appeared first on Agility PR Solutions. The post How corporate boards are navigating governance challenges in the COVID era appeared first on Agility PR Solutions.
However this year, there is one task that needs to move to the top of the list – the Beneficial Ownership Information (BOI) filing mandated by the Corporate Transparency Act. The Corporate Transparency Act was enacted to enhance transparency in business ownership and combat illicit activities such as money laundering and tax evasion.
No longer is policy news limited to non-profit organizations, associations, special interest groups and government agencies; public and private corporations are taking a more active stance related to current legislation, particular issues and decisions.
There’s nothing in legislation proposed by the Government to address robust corporate reporting failures or tackle climate, and social concerns. The Government has introduced planned legislation in the Queen’s Speech ( p49, Lobby Pack ) to tackle how companies report to stakeholders. is a signatory to the Better Business Act.
The most important corporate function? According to The New York Times, FTX lacked crucial elements of corporategovernance, including a chief financial officer, a human resources or compliance department, or a board of directors. ” In other words, it’s all about image. Apparently Bankman Fried took that literally.
The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. In late March the corporate workforce shifted from working in the office to home, and areas of the economy exposed to the virus such as entertainment, leisure, hospitality, and visitor attractions shut down.
Activism is making headlines worldwide right now for both good and bad reasons, whether its political and social pressure on diversity, equity, and inclusion (DEI) programmes in the US or environmental lobby groups taking the UK government to court over North Sea oilfield licenses. Thomson is one of the UKs foremost public affairs leaders.
As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Investment and financial performance will drive economic recovery from COVID-19 but it will need to be balanced with Environmental, Social, and Governance (ESG) performance and risk.
According to Rupert Younger , founder and academic director of the Oxford Centre for Corporate Reputation, the key to their survival lies in the dual nature of reputation. They demand competence, consistency, transparency and ethical behaviour, extending their concerns beyond short-term performance to long-term sustainability and governance.
Government is warning LGBTQ people about the potential for attacks overseas and counseling caution for travelers planning trips. DEI programs are being dismantled at universities and in state governments. (And they have already been less engaged throughout the year.) The ACLU is “ tracking 515 anti-LGBTQ bills in the U.S. ”
As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Simplify political activity.
The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. corporate boardrooms. corporate boardrooms. Could this mean a sea change in corporategovernance?
A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.
There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. But surely a top government relations officer should know better than to publicly dabble in conspiracies that simmer in the dark corners of the interwebs.
Axis is an advisory firm that connects investors and corporations with tech startups. According to their website , the NYSE session front-ended a two day event that includes “leading Israeli series A tech startups and US VCs, angels, and corporate investors… to develop business opportunities and ultimately make deals.”
Interpersonal communication strategies are widely practiced in Africa – even by major brands and the national government. For example, Faith Muthambi, Minister of Communications for the South African government, said that “people like to see their leaders; ordinary people sitting under the tree. “We
It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. A new direction or shift in corporate strategy is best announced by the chief executive, who will confer more authority—and generate greater media attention—than other officers. To manage a corporate transition.
The Chief Communication Officer (CCO) position in large organisations is evolving faster than any other corporate function, making it one of the most dynamic roles besides the CEO. The remainder have broader responsibilities, including corporate affairs, public affairs, sustainability and investor relations.
Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.
Nasdaq’s Corporate Solutions business supports over 10,000 clients in 60 countries with Investor Relations (IR), Public Relations (PR), Communications and Governance services and solutions. You can read the complete news release here.
As Christine Arena, a former Edelman executive who resigned over its work for oil and gas clients, told The New York Times , “It’s a convenient thing, to say they don’t work for climate deniers, because none of the big trade organizations for fossil fuel corporations are saying they believe climate change is a hoax.”
Corporate America is stepping up. This comes as a happy sign for public relations professionals who preach corporate responsibility or even strategic activism to clients. Where individual governments have failed, some companies have taken action. That’s precisely why the intentions of corporate America may be sincere.
consumers relating to corporate giving and philanthropy in response to the humanitarian crisis in Ukraine, 43 percent of Americans believe that the government and U.S. consumers relating to corporate giving and philanthropy in response to the humanitarian crisis in Ukraine, 43 percent of Americans believe that the government and U.S.
When the NBA released a statement calling Morey’s pro-democracy tweet “inappropriate,” the move was widely interpreted as an attempt to protect its bottom line and appease the repressive communist government of China. It was always about the Chinese government resisting perceived challenges to its authority. Tip 1: Live your values.
In the third quarter of 2021, corporate social responsibility (CSR), investor relations, the Hispanic market in the U.S., and government and policy communications were the blog topics that resonated most with communications readers.
New research from leadership advisory firm Spencer Stuart and modern governance tech provider firm Diligent reveals how nearly 600 global board directors are addressing environmental, social and governance (ESG) and structuring oversight to help their organizations address the opportunities and risks that affect their long-term success.
One-third of executives surveyed said that corporate departments such as environmental, social and governance (ESG) and sustainability should address the issue of environmental justice, followed by public affairs/government relations departments. Photo credit: Alex Stemmers ] .
Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. With 5,000 U.S.
Each year for the past 25, Edelman has measured trust in four institutions: Business, Government, Media, and NGOs. We know that people choose to do business with those they know, like and trust. Recently, the annualEdelman Trust Barometerwas released.
Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025. Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025.
Of course, there are other ways that organizations doing social good can be funded, for instance by donors and by government. But should we be weary of Accessible Pharmacy making money by serving blind people?
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