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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

Corporate 195
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PESTLE analysis: a new tool for your PR toolkit

Onclusive

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! These factors reveal how a government influences the overall economy or a specific industry, which may affect the way your business operates or generates revenue. What is PESTLE analysis? Political factors. Legal factors.

Analysis 370
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Should We Take the "Internal" out of Internal Communications?

PR Job Coach

Internal communications” is an anachronism. Born from the recognition that employees were becoming a critical constituency, companies at the turn of the century began establishing internal communications departments to develop employee morale. Should We Let Go Of Internal Communications? Here are some reasons why.

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How corporate IT is actually killing employee communications

Communications Conversations

For those of you born after 1985, Lotus Notes is an operating system that runs all sorts of programs internally for big organizations, including email. What are the specific problems facing employees when it comes to internal systems? Years ago, I worked for an accounting and consulting firm here in Minneapolis. It’s seamless.

Employee 157
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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). It also surveyed 1,500 respondents in the U.S.

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Corporate Reputation Never More Important, Nor More Fragile, Report Finds

PRSay

Factors that influence corporate reputation are more complex and varied today than even five years ago. In recent years, the role of environmental, social and governance (ESG) issues in a company’s reputation has sparked widespread debate. Image credit: use annenberg center for public relations ]

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Business sustainability: The importance of ESG to corporate value creation and stakeholders

Agility PR Solutions

ESG is quickly becoming a critical corporate mandate; this new research from International Data Corporation (IDC) shows that environmental, social, and governance issues have become a CEO-level topic for organizations worldwide.

Corporate 142