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Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. The value of a strong reputation has never been more vital. To learn more about this partnership, please contact us at info@onclusive.com.
Corporatereputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporatereputation is a complex undertaking.
For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Every move is connected.
Welcome back to our blog series about managing your corporatereputation with PESTLE analysis! These factors reveal how a government influences the overall economy or a specific industry, which may affect the way your business operates or generates revenue. What is PESTLE analysis? Political factors. Legal factors.
Large language models are emerging as both an opportunity and risk to corporatereputation, but earned and owned media are the best means of management. Its a question top that is top of mind for corporate affairs and communication directors. How does your organisation show up in an AI large language model?
Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporatereputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025.
One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporatereputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.
For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.
Successful companies understand that their reputation is built on what they do and how they do it. According to Rupert Younger , founder and academic director of the Oxford Centre for CorporateReputation, the key to their survival lies in the dual nature of reputation.
A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.
However this year, there is one task that needs to move to the top of the list – the Beneficial Ownership Information (BOI) filing mandated by the Corporate Transparency Act. The Corporate Transparency Act was enacted to enhance transparency in business ownership and combat illicit activities such as money laundering and tax evasion.
The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporatereputation’s importance is on the rise. corporate boardrooms. corporate boardrooms. Could this mean a sea change in corporategovernance?
” Co-author Robert Brulle has fiercely criticized fossil-fuel companies for “efforts to greenwash their reputations and shift public opinion” and wants to shine a light on the role of PR agencies. Yet, when it comes to handling its own reputation threat, Edelman is part of that failing “trust ecosystem.”
The most important corporate function? According to The New York Times, FTX lacked crucial elements of corporategovernance, including a chief financial officer, a human resources or compliance department, or a board of directors. ” In other words, it’s all about image. Apparently Bankman Fried took that literally.
Activism is making headlines worldwide right now for both good and bad reasons, whether its political and social pressure on diversity, equity, and inclusion (DEI) programmes in the US or environmental lobby groups taking the UK government to court over North Sea oilfield licenses. Thomson is one of the UKs foremost public affairs leaders.
It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. Being the steward of a company’s image and reputation comes with the job. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default. To announce a new strategy.
There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. This is the most important part of protecting a corporation from reputation damage that starts inside. Make your values clear.
Interpersonal communication strategies are widely practiced in Africa – even by major brands and the national government. For example, Faith Muthambi, Minister of Communications for the South African government, said that “people like to see their leaders; ordinary people sitting under the tree. “We Get more PR tips now.
The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. In late March the corporate workforce shifted from working in the office to home, and areas of the economy exposed to the virus such as entertainment, leisure, hospitality, and visitor attractions shut down.
As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Investment and financial performance will drive economic recovery from COVID-19 but it will need to be balanced with Environmental, Social, and Governance (ESG) performance and risk.
The rise of the awareness of ESG—environmental, social and governance—and its importance started to truly take form three years ago. Quoted Companies Alliance ] Corporate Care or Greenwashing Over the past three years, most corporations seemingly say the “right things” about their support of ESG factors.
Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. But content also includes your press releases, corporate communications and annual report. Building credibility is an important component of having a good reputation.
As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Simplify political activity.
When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage. The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics.
Numerous corporate scandals in the past decade illustrate just how unaware boards of directors can be about their companies’ deeply rooted problems. In many cases a board’s lack of diligence contributed in part to its company’s loss of reputation. Environmental, Social and Governance (ESG). Board’s Responsibility.
At a time when Big Tech’s reputation has plummeted, Facebook is a convenient scapegoat for an entire industry, but many of its problems are of its own making. This time it claimed the job of network chief Les Moonves, costing Moonves his $120 million severance package and the network its reputation. Scandal engulfs McKinsey.
During the company’s earnings call, Brian Chesky said that this new ‘full funnel’ marketing strategy is “very important to the corporate story”. The focus now for Airbnb is different – their communications objectives are now centred around broader reputation and helping people to understand the brand better. Airbnb really get this.
As I’ve outlined in previous posts , a corporate position on a social issue should be part of a fully developed plan , never a knee-jerk response to an event or question. If criticism doesn’t come, you’ve only lost the time invested to protect your reputation. Most importantly, stay the course.
I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. Your expertise has never been more in demand.
Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. With 5,000 U.S.
At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. Jerry McGuire (1996) – Reputation Management. The Godfather, Part II (1974) – Government Relations. Lesson learned!
The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Linking Your Reputation to Social Responsibility.
USC Annenberg Center for Public Relations explored corporatereputation and the factors that impact it, including consumer and employee expectations. based … Continue reading CorporateReputation in 2023 → Four online surveys were conducted during February 2023. — 509 U.S. — 496 U.S. .—
It’s a major concern for our communities, governments and countries all around the world. The research gave us insight into trends regarding reputation and asset management. There has never been a more important time in our humanity or the world than now for responsible communication. It was exposed with the COVID-19 pandemic.
As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”
Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. Basketball fans protested at preseason games.
As hi-tech enters every phase of our corporate, professional, and private lives, people and organizations are exposed to problems caused by technology in the hands of others intent on causing harm. Most organizations today, both Government and private, are totally unequipped to deal with the realities of today’s hi-tech world.
government, but Bernays’ era was World War I. But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. Some things never change.
Despite bureaucratic hurdles, high taxes, and rigid labor laws posing challenges, France’s economy remains resilient, with government initiatives aimed at fostering entrepreneurship and foreign investment. 3) Executive advocacy: We help our clients build their image and reputation both in traditional media and social media.
Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.
October 7, 2019 — ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporatereputation and consumer confidence. CYBERSECURITY AND REPUTATION: BY THE NUMBERS. 15% – Federal Government.
Each year for the past 25, Edelman has measured trust in four institutions: Business, Government, Media, and NGOs. We know that people choose to do business with those they know, like and trust. Recently, the annualEdelman Trust Barometerwas released.
government that’s feeling the brunt (and the public relations cost) of digital warfare. From major corporations, to airlines and hospitals, data protection is paramount. It’s not just a matter of the disruption of operations, of course; there’s often a reputational impact that can linger for years.
HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. While small- to mid-size companies may not face the same pandemonium as the government if a leak occurs, a business announcement revealed publicly ahead of schedule can still wreck unnecessary havoc on your organization. Implement Your Reputation Management Strategy.
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