article thumbnail

The AI reality gap in corporate communications and public relations

Wadds Inc.

There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. Here, ChatGPT is trained on an organisation’s body of knowledge, such as corporate documents and web content. Bias is also an issue. Further information Wadds Inc.

Corporate 111
article thumbnail

Corporate Ghosting: Can We Bust It?

ImPRessions - Crenshaw Communications

I’m talking about business or “corporate ghosting,” which can be just as infuriating and perplexing as its social equivalent. As outlined in a post by Sharon Jones , corporate ghosting seems to be on the rise. I could get bitter about the corporate ghosting thing, except that I’ve occasionally been guilty of it.

Corporate 200
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195
article thumbnail

How ‘intrapreneurs’ create and launch new corporate biz solutions

Agility PR Solutions

The one item that every business group needs more of are new, innovative ideas. […]. The post How ‘intrapreneurs’ create and launch new corporate biz solutions appeared first on Agility PR Solutions.

Corporate 186
article thumbnail

Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195
article thumbnail

United we Brand? Top Reads on Corporate Activism

Flack's Revenge

This month, the environmental advocacy group Mighty Earth released a report titled “Cargill: The Worst Company in the World.”. I’m a cynic and question the motives behind most corporate activism. The corporate entity is obligated to care only about itself and to define what is good as what makes it more money,” he writes in the essay.

Corporate 198
article thumbnail

Corporate Reputation Never More Important, Nor More Fragile, Report Finds

PRSay

Factors that influence corporate reputation are more complex and varied today than even five years ago. Communicators and investors agree that customer surveys are an important way to measure corporate reputation, the report finds. According to the study, business performance remains a significant factor in corporate reputation.