Wadds Inc.

FEBRUARY 3, 2025

Activism is making headlines worldwide right now for both good and bad reasons, whether its political and social pressure on diversity, equity, and inclusion (DEI) programmes in the US or environmental lobby groups taking the UK government to court over North Sea oilfield licenses. Thomson is one of the UKs foremost public affairs leaders.

Company 93

Company Public Affairs Government Case Study 93

Bianchi Biz Blog

JANUARY 16, 2025

Business environment in Toronto, Ontario, Canada Toronto is Canadas largest city and is home to the most corporate head offices in the country. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. Toronto is a rapidly growing city. story angles.

Print 100

Print Marketing Instagram Newspapers 100

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Nonprofit groups and volunteers came with tools and know-how. This is a valuable perspective.

Corporate 109

Corporate Communications Crisis Management Crisis 109

Sword and the Script

SEPTEMBER 24, 2024

Local groups – often facilitated through platforms like Meetup – are another opportunity. As a matter of corporate policy, they just didn’t do case studies for any of their solution providers. If are using sales coaching software like Gong, it’s very easy to share call recordings, metrics and analytics around calls.

B2B 141

B2B Case Study Study Conference 141

5W PR

JANUARY 22, 2025

The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise.

How To 198

How To Instagram Social Media LinkedIn 198

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

JUNE 27, 2023

When it comes to choosing a hotel group for travel accommodations , there are two options to consider. Those two are mass-market hotel groups and boutique hotel groups. Mass-Market Hotel Groups Mass-market hotel groups are known for their extensive global presence.

Hotels 78

Hotels Groups Travel Marketing 78

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159

Corporate Groups Local Enterprise 159

Ethical Voices

AUGUST 29, 2022

I was the managing editor of the local business journal here in Nashville before joining a local PR firm. Through the years, this client had used coalitions really as front groups, which they had planned to do again. I mean, it’s X, Y, Z industry using a front group to pass legislation.

Ethics 93

Ethics Groups Handbook Education 93

PRSay

AUGUST 13, 2020

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. Companies saw the power of these activist groups and began hiring specialists who could use the same tools and strategies to protect corporate interests. Looking to the past.

System 190

System Public Affairs Employee Nonprofit 190

Stephen Waddington

OCTOBER 10, 2018

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. A Facebook group set-up by two people banned from a pub. It had more than 50 groups and pages.

Local 60

Local Facebook Media Government 60

Stephen Waddington

OCTOBER 10, 2018

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. Exploring a community In September last year I set about counting the Facebook groups and pages in Braintree.

Local 60

Local Facebook Media Government 60

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Our neighbors collectively donated $2,000. Custom Ink. You can search by subject focus too.

Company 158

Company Nonprofit Apparel Banking 158

PRSay

MAY 23, 2023

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. PR Paid Forward makes volunteering simple, social and rewarding.

Nonprofit 148

Nonprofit Local Training Media Training 148

PRSay

JULY 1, 2022

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Rereading our original chapter on crisis communications underscores the changes that have taken place in corporate America and public relations since then. million in 1974 to 24.3

Handbook 192

Handbook Publicity Newspapers Television 192

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. Do you have employee resource groups or other affinity organizations for diverse staff? Are you involved in our community in some way (such as a partnership with an LGBTQ advocacy or other group)? The list is long. Always in all ways.

Employee 202

Employee Community Leadership Enterprise 202

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Our local partners knew the “lay of the land” and were cooperative on every level. Do commit for the “long haul.”

Local 120

Local Corporate Groups Ethics 120

PRSay

MARCH 20, 2020

We can make up for missed small talk by calling co-workers to check in, or by forming online groups through Facebook, Slack and other micro-chatting platforms. Your local grocery store issues updates about what’s in stock every few hours. In times of crisis, the need to communicate can feel like an ongoing requirement.

Communications 218

Communications Employee Video Google 218

Stephen Waddington

SEPTEMBER 16, 2020

Story is a corporate punk. Birmingham is back under local restrictions. We work with corporates, B2B companies and the public sector, helping them to tell the real stories of people, places and those they serve. Our clients include Berkeley Group, the FA, the British Business Bank and Goodman. How was your lockdown?

B2B 151

B2B Banking Corporate Crisis 151

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? According to local media , the protests won’t keep Starbucks away – can anything?

Brand 136

Brand Branding Local Hotels 136

Stephen Waddington

JULY 16, 2021

Employees were a particularly complex stakeholder group during lockdown. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Over 1400 people ventured in to see how locals live.

Brand 149

Brand Branding Storytelling B2B 149

5W PR

AUGUST 12, 2019

Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. Building A Corporate Reputation. Let’s use a local electric utility as an example.

Corporate 68

Corporate Reputation Marketing Employee 68

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. HPRA provides year-round programs, professional development seminars and networking among other services. .

Automotive 245

Automotive Resources Consumer Strategy 245

PRSay

NOVEMBER 10, 2023

The full-service firm represented a variety of clients ranging from Fortune 100 companies to local nonprofits, many of them clients for more than two decades. He was also a founding partner in Worldcom Public Relations Group, a network of independent firms that grew to include businesses in 35 countries.

Ethics 167

Ethics Public Affairs Travel Nonprofit 167

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Which students at your local college or university are already making the world a better place, and how are they doing it? Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

OCTOBER 17, 2019

A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., Reed Bolton Byrum, APR, Fellow PRSA, died on Oct. 26 at 11 a.m.

Ethics 104

Ethics Financial Local Newspapers 104

PRSay

JANUARY 11, 2021

I have been part of other trade groups and associations that were focused on staff time and had much more limited member engagement. I’ve mostly met the Board of Directors at this point, but what I’ve heard about the individual members and local Chapters — it’s amazing how involved they are!

Energy 183

Energy Journalism Leadership Meeting 183

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. This includes newsletters, closed Facebook groups and social media pages, among other places. Yet, in reflection, so much has changed. Organic reach on social media was also still possible for brands.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Bianchi Biz Blog

MAY 16, 2024

Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage. Naver is an influential local search engine, similar to Google in the global market. Consider creating content that aligns with local trends and interests.

YouTube 95

YouTube Marketing Local Chemicals 95

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. I was a solo corporate comm. director in several corporations, and that was really challenging. Oh, so many.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

FEBRUARY 7, 2024

.” Two longtime PRSA members are serving as the instructors: Jeanne Salvatore, president at JMS Communications and a lecturer of public relations at Seton Hall University, and Sherry Goldman, president of Goldman Communications Group and an adjunct professor in public relations at the City College of New York.

Communications 193

Communications Sports Journalism Fashion 193

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Even if a B2B service has helped a smaller up-and-coming brand, it may still be relevant to local press, specialist media, or social discussion groups. But any company can create legitimate local news through a commitment to a community cause, for example. Sometimes it’s a demonstration of corporate values.

B2B 147

B2B Pitching Case Study Local 147

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Courtney Filipovich, senior specialist digital planning – United Health Group (nominated by Christy Warner). I’m quite certain Alison will find herself in a senior leader role very soon.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. We want more people, more groups we can connect with. We talk about creating constituencies.

Communications 121

Communications Case Study Training Reputation 121

Solo PR Pro

NOVEMBER 28, 2023

Offering an experience — like tickets to a sought-after event, a reservation at a renowned restaurant, or a voucher for a unique local experience — can create memorable moments for your client. Custom Artwork or Decor Commissioning a piece of artwork or decor from a local artist can be a distinctive and personal gift.

Local 95

Local Travel Print Groups 95