Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JULY 6, 2016

B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. As I’ve outlined in previous posts , a corporate position on a social issue should be part of a fully developed plan , never a knee-jerk response to an event or question. Set priorities.

Trends 203

Trends How To Ethics Reputation 203

Presspage

MAY 19, 2017

Consequently, from a sender's perspective, a natural first step is to set up and incorporate PR guidelines to be used by all global branches within the organization. Not only their corporate office , but also local offices such as The Netherlands and Russia have the same look & feel to support the global brand.

Corporate 68

Corporate Branding Brand Guidelines 68

PRSay

JULY 1, 2020

At the World Bank, we use the Barcelona Principles as the foundation for how we approach measuring and evaluating our communication efforts,” said José de Buerba, head of business intelligence, external and corporate relations at World Bank. In 2015, the principles were updated to version 2.0. “At For Barcelona Principles 3.0,

Measurement 174

Measurement Communications Banking Survey 174

Cision

JUNE 26, 2015

Peter LaMotte’s recent “Crush Crises Before They Spread” webinar provided attendees with examples of internal and external threats, explored how to incorporate influencers into a strategy and outlined eight steps to prepare for digital crises. 6. Build Social Guidelines. 7. Integrate Your Overall Corporate Crisis Plan.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? With so much content saturating the marketplace, how can you ensure your messaging resonates?

Corporate 0

Corporate Airlines Financial Journalism 0

Communications Conversations

OCTOBER 14, 2014

They know the brand guidelines. Quick access to internal subject matter experts. That is, your internal resources may not always be the most qualified to handle content development. For example, your internal resource has a history with an internal SME we’ll call “Alex.”

Agency 133

Agency Resources Employee Internal 133

Axia PR

FEBRUARY 23, 2022

The PRSA Code of Ethics is a set of guidelines that helps public relations professionals “navigate ethical principles and applications and is widely regarded as the industry standard,” according to the PRSA student society. These principles include advocacy, honesty, expertise, independence, loyalty, and fairness.

Ethics 118

Ethics Employee Guidelines Communications 118

Melissa Agnes

SEPTEMBER 4, 2020

It has a long, positive track record of serving brands —both personal and professional—in their times of need, offering services that range from: Corporate cybersecurity Defensive reputation management Online privacy protection Online reputation management solutions Online review generation.

Branding 234

Branding Brand Reputation Crisis 234

Sword and the Script

APRIL 19, 2022

You don’t have interns firing off marketing emails or press releases – don’t do that here either. That’s not a slight against interns, but the point is you need some with the time, experience and judgment to be what is, essentially, the face of a company to an important group of people. Again, broad guidelines are helpful here.

Twitter 102

Twitter B2B Branding Brand 102

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 26, 2017

Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ).

Content Marketing 122

Content Marketing Social Media SEO Publicity 122

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

Communications 119

Communications Crisis Internal International 119

Sword and the Script

JULY 14, 2020

It seems to me, if everything is viewed through political filters, then we want to apply those filters to all communications – external and internal – before it goes out and not after. As for navigating partisanship, that’s an interesting challenge for communicators, which is what we signed up to help solve.

Survey 135

Survey Measurement System Education 135

Communications Conversations

JANUARY 5, 2021

You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. Because many companies simply don’t have good social media governance guidelines in place. It was a response to Rep.

Government 74

Government Social Media Viral Guidelines 74

Melissa Agnes

MAY 2, 2016

1- Activation guidelines. Internal escalation protocol(s). This certainly doesn’t cover everything, but it should give you something to reflect on, whether you have a crisis preparedness program already developed, or are in the process of internally discussing this particular need. 2- Detailed action plans.

Crisis Management 100

Crisis Management Crisis Crisis Communications System 100

Landis PR

MAY 9, 2022

Assess and Prepare Internal and External Communications: The crisis impacts internal audiences, e.g., employees, and external audiences, e.g., consumers and the press, differently. Note: any communications distributed internally have the potential to be leaked to the press – even with NDAs. The post Crisis?

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. Of course, budgets are set to be guidelines and will require adjustment as business ebbs and flows. We start to ask, “What strategies worked this year?”

Branding 90

Branding Brand Marketing Enterprise 90

Tribe Builder Media

FEBRUARY 11, 2019

Not to mention, PR agencies are drastically underutilized when creating internal sales pitches, marketing collateral or campaign objectives. Integrate your PR team into your internal team, I would be willing to bet you won’t regret it. It’s an Expense, Not an Investment. Remember, PR is about results.

Internal 40

Internal International Agency Pitching 40

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 189

Writing Communications Marketing B2B 189

Prakkypedia

FEBRUARY 28, 2015

And if you’re in corporate communications and your role includes writing the annual report, newsletter articles, web articles, media releases and more, then a style guide is a very useful tool indeed. And boy, is it handy for your communications team – internal or external agency. It’s all very official. What does it do?

Writing 60

Writing Corporate Guidelines Web 60

Contently - Strategy

JUNE 11, 2020

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 110

Healthcare Content Marketing Industry Trends 110

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Social media statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

Landis PR

APRIL 19, 2022

ESG standards are put in place to promote sustainable development and prevent greenwashing by creating binding reporting guidelines. The International Financial Reporting Standards ( IFRS Accounting Standards ) developed by the International Accounting Standards Board ( IASB ) are now binding in 166 jurisdictions worldwide.

Report 52

Report Financial Internal International 52

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. 53 percent of Millennials would rather lose their sense of smell than their technology.

Conference 80

Conference Healthcare Marketing Crisis 80

Newsfile

OCTOBER 24, 2023

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

Communications 52

Communications How To Corporate Training 52

Bianchi Biz Blog

JANUARY 21, 2021

Michael Scheuer, Senior Vice President Corporate Communications, sees the virtual exhibitor space as a tool that can be utilized to increase sales and attract new customers. “We For Freudenberg, which recently completely a significant digitalization effort, hosting the platform internally made the most sense. Michael Scheuer.

Automotive 71

Automotive Training Travel Meeting 71

Sword and the Script

APRIL 30, 2019

According to a press release, channel management: “Allows team and frontline managers, outside of the internal communications team, to create and post rich content – including videos, images, links, articles and notes – within approval guidelines….For I’ve seen this mashup among products on review sites among other vertical markets.

Industry 84

Industry Media Technology Employee 84

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other.

B2B 113

B2B Marketing Survey Software 113

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” In both cases, succeeding in a pay-to-play world means managing internal expectations.

Advertising 52

Advertising Advertising Conference Ethics 52

Communications Conversations

DECEMBER 1, 2016

Having the opportunity to work on global hotel brands like Radisson Blu during my time at Carlson is something that will be ever valuable and applicable as I continue to work for national and international brands. How cool would it be to really push employee social advocacy to the seams (all while remaining within FTC guidelines)?

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

PR Conversations

OCTOBER 9, 2015

As a result, crisis communication becomes international” That’s what interested me, because although such major disasters are relatively rare, it is now possible for a single social media update (Tweet, photograph or video) to cause a global crisis for any organisation. We can now add VW to this list.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Solo PR Pro

MARCH 1, 2016

When an organization’s internal dynamics are unhealthy and counterproductive, it can wreak havoc on not only your work with them in the short-term but also carries the risk of harming your reputation in the long-run (e.g., And there are no mechanisms in place for ensuring accountability or outlining policies and guidelines for behavior.

Guidelines 40

Guidelines Construction Employee Policies 40

Contently - Strategy

SEPTEMBER 15, 2021

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 52

Healthcare Content Marketing Industry Trends 52