Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Media Measurement. Messaging & Positioning.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

MARCH 23, 2025

Marketing claims present particular challenges under FDA guidelines. Press releases, interviews, and social media posts must align with FDA guidelines. Measuring PR Success in Compliance Evaluating PR effectiveness requires metrics that go beyond traditional marketing measures.

Publicity 78

Publicity Guidelines Education Consumer 78

5W PR

FEBRUARY 26, 2025

PR strategies focused on accessibility do more than tick a corporate social responsibility box – they open new revenue streams, build lasting customer relationships, and position brands as market leaders. The Web Content Accessibility Guidelines (WCAG) provide clear standards for creating accessible digital content.

Industry 78

Industry Nonprofit Guidelines Community 78

5W PR

FEBRUARY 3, 2025

According to PwC’s Global Crisis Survey, 69% of leaders have experienced at least one corporate crisis in the last 5 years, yet only 49% have a response plan ready. Responding to Public Criticism When addressing public concerns, brands must strike a balance between accountability and measured response.

Reputation 78

Reputation Brand Branding Crisis 78

5W PR

APRIL 10, 2025

The Society for Corporate Compliance and Ethics recommends establishing formal processes for legal review of external communications about regulated technologies and activities. This includes being mindful of deemed exports – releasing controlled technical data to foreign nationals even while in the United States.

Technology 78

Technology Communications Training Education 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Prowly

FEBRUARY 28, 2025

It builds credibility through authenticity since advocates are trusted more than corporate entities. It strengthens employee advocacy as employees who act as brand advocates can amplify internal PR campaigns, such as new product launches or corporate milestones, by sharing them on professional platforms like LinkedIn. Don't do this.

Brand 104

Brand Branding Employee Case Study 104

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. PR today is about SEO.

SEO 204

SEO Analytics B2B Measurement 204

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

Presspage

MAY 19, 2017

Consequently, from a sender's perspective, a natural first step is to set up and incorporate PR guidelines to be used by all global branches within the organization. Not only their corporate office , but also local offices such as The Netherlands and Russia have the same look & feel to support the global brand.

Corporate 68

Corporate Brand Branding Guidelines 68

5W PR

FEBRUARY 24, 2025

The Foundation of Crisis Simulation Crisis simulations in defense tech differ from standard corporate exercises due to the industry’s unique characteristics. Through regular practice and evaluation, teams can build the muscle memory needed to handle real-world crises with confidence and competence.

Crisis 78

Crisis Crisis Management Technology Exercises 78

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Still, companies are dragging their feet in this aspect of corporate communications. One of the reasons for the corporate reticence may be the overabundance of tech comms tool choices. The open, free-flowing exchange of updates and ideas in the form of an employee suggestion platform tends to produce measurable results.

Internal 147

Internal International Employee Mobile 147

Axia PR

SEPTEMBER 15, 2020

Measuring your PR and communication campaigns the right way proves its value. The Barcelona Principles provide best-practice guidelines to measure how well public relations and corporate communication efforts are working. And no marketing and PR plan will be able to prove value if not measured.

Measurement 62

Measurement Guidelines Corporate Social Media 62

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 165

Survey Measurement System Education 165

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages. Corporate Reputation ). 37% of publishers are not in compliance with FTC guidelines on native ads.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. A recent change to AP Style: use the % sign when paired with a number.

Publicity 111

Publicity Writing Construction Guidelines 111

Prowly

APRIL 10, 2025

And in the end, the company implemented better quality control measures and recovered from the crisis. P.S. You can read a comparison of sentiment measurement tools and pick the one that's just right from this guide. The lack of proper reputation management strategies was clear. You can react promptly and nip the issues in the bud.

Social Media 104

Social Media Reputation How To Media 104

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. Numbers should NOT “lie”!

Ethics 56

Ethics Measurement Reputation Guidelines 56

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement. PR measurement. PR measurement. PR measurement.

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success. If you do it often, and you build systems and processes, including reviews and approvals, it will become easier, operate more smoothly and generate measurable results.

Blogging 127

Blogging Survey B2B Analysis 127

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Source: PR Measurement ).

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Continued consolidation of media outlets.

Writing 211

Writing Communications Marketing B2B 211

Landis PR

OCTOBER 25, 2021

It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Guidelines change week to week, and confusion is the only constant. Measure. . ROI/KPI/LMNOP… whatever acronym you use, use that measurement method often. Find your matches. Marshall your troops.

Healthcare 98

Healthcare Communications Measurement Resources 98

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. Mistake #9: You aren’t measuring what matters. “Measuring is essential; you are not producing content merely for fun.”

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. According to his agent: “Simpson has not yet taken on any corporate work.”

Corporate 60

Corporate Crisis Communications Guidelines Journalism 60

Sword and the Script

FEBRUARY 13, 2018

Over the years, I’ve learned the following three basic guidelines help keep readers engaged. He thought too much of corporate writing was boring and conformist…and this was one way he urged us to keep thing interesting. Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success.

Writing 62

Writing Blogging Content Marketing Web 62

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” The in-housing trend in PR isn’t entirely surprising. Then the economy changed. Indeed, I agree.

Agency 118

Agency Trends Marketing Survey 118

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. In short, it’s a mess.

Brand 88

Brand Branding SEO How To 88

5W PR

DECEMBER 19, 2023

‘ Fearless Girl’ Statue : Facing the Wall Street bull, this statue became a powerful symbol of gender diversity in corporate leadership, demonstrating how PR stunts can transcend traditional advertising and create a lasting impact. Measure and Analyze Results: After the event, evaluate its effectiveness against your goals.

How To 78

How To Ethics Measurement Creativity 78

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. Of course, budgets are set to be guidelines and will require adjustment as business ebbs and flows. We start to ask, “What strategies worked this year?”

Brand 90

Brand Branding Marketing Enterprise 90

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. According to a press release, channel management: “Allows team and frontline managers, outside of the internal communications team, to create and post rich content – including videos, images, links, articles and notes – within approval guidelines….For all 210 U.S.

Industry 110

Industry Media Technology Employee 110

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Additional duties. Workload has grown.

Communications 149

Communications Crisis International Internal 149

Waxing UnLyrical

SEPTEMBER 28, 2010

Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. “The plan elements include press conferences and media phone interviews, call center recorded messages and call center reps, our Web site, and social media.&# Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Social Media 69

Social Media Media Skype Energy 69

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Why is Crisis Management so Important to an Organisation.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Newsfile

OCTOBER 24, 2023

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

Communications 52

Communications How To Corporate Training 52

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. Im sure there are corporate guidelines and personal preferences at play, I was just surprised by the terse reaction. By now, everyone is some kind of social media “expert.” So what’s new about you ? Be more vague than the Twilight Zone.

Pitching 111

Pitching Facebook Twitter Interviews 111