Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. Over the years, I’ve learned the following three basic guidelines help keep readers engaged. 1) Write short sentences.

Writing 62

Writing Blogging Content Marketing Web 62

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? With so much content saturating the marketplace, how can you ensure your messaging resonates?

Corporate 0

Corporate Airlines Financial Journalism 0

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Of course, you’d have to set up guidelines and parameters with the employees. Good story. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 127

Blogging Survey B2B Analysis 127

Critical Mention

AUGUST 20, 2020

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. PRSSA Webinars. SCHEDULE A DEMO.

Resources 136

Resources Communications Education Guidelines 136

PRSay

SEPTEMBER 18, 2019

But as the American Civil Liberties Union (ACLU) pointed out in its writings on this, the court ruled consistently that the government cannot punish inflammatory speech unless it intentionally and effectively provokes a crowd to immediately carry out acts of violence. Ohio to Hess v. Email: timobrien@timobrienpr.com. Twitter: @OBrienPR.

Ethics 140

Ethics YouTube Government Guidelines 140

5W PR

MAY 24, 2021

It should be a ‘nofollow’ link so that Google’s Webmaster Guidelines are not violated. Straightforward writing. Fiery blazes in writing makes it memorable. Make sure it can be easily searched by using Google and corporate search engines. It is better to write a story first and then come up with its headline.

Guidelines 88

Guidelines Infographics Writing Examples 88

Melissa Agnes

SEPTEMBER 4, 2020

It has a long, positive track record of serving brands —both personal and professional—in their times of need, offering services that range from: Corporate cybersecurity Defensive reputation management Online privacy protection Online reputation management solutions Online review generation.

Brand 234

Brand Branding Reputation Crisis 234

Sword and the Script

JULY 14, 2020

A protracted review and approval process Ever notice how it merely takes a few hours to write copy and days, or even weeks, to approve it? For example, most organizations don’t need to be on every social media platform, so figure out where best to focus your finite resources.

Survey 165

Survey Measurement System Education 165

Sword and the Script

APRIL 19, 2022

If you are worried about it, develop some guidelines – simple and do’s and do not’s to follow. Instead, learn from it and add it to the guidelines. Reporters will look to see who these people are – and they respond well when they see a real human behind the handle – not just a nameless, faceless corporate shadow. Humanize it.

Twitter 106

Twitter B2B Brand Branding 106

Communications Conversations

OCTOBER 14, 2014

They know the brand guidelines. They may not understand how to write for an online audience. It means honing writing skills. I’d love to hear from corporate folks who have hired for content development in the last few months. They understand what you’re trying to achieve at a 10,000-foot level.

Agency 133

Agency Resources Employee Internal 133

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. A press release isn’t worth writing if you simply want to spread the word about the features and benefits of your current services or products.

How To 98

How To Ethics SEO Writing 98

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . This may sound simple enough, but your headline can double in length when trying to accommodate brand guidelines. Utilize subheadlines.

Writing 40

Writing Wireless How To Travel 40

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. 13% say not following brand guidelines. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. It takes an average of 4 hours to write in 2022. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other.

B2B 148

B2B Marketing Survey Software 148

Cision

APRIL 20, 2015

Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Prakkypedia

FEBRUARY 28, 2015

It was my introduction to style guides and an early lesson in the value of having a touchstone when it comes to … how you write stuff. If you’re a regular reader of this blog, you may know that – while I can write – I don’t always get it right when it comes to grammar. It helps guide your organisation when it comes to writing.

Writing 60

Writing Corporate Guidelines Web 60

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic. I like my ‘shiny new website’!

Corporate 60

Corporate Crisis Communications Guidelines Journalism 60

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Of course, I couldn’t write a post like this without nominating a couple people myself! Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Social media statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

OCTOBER 25, 2022

I’ve found that employers expect not just one skill like writing, but design skills as well.”. More value placed on communications due to the pandemic and guidelines changing so quickly.”. Writing even more bylines and blog content to become our own media company rather than rely on earned mentions and features.”. Overwhelmed.

Communications 149

Communications Crisis International Internal 149

Landis PR

MAY 9, 2022

Adhere to Legal Guidelines: Your legal counsel is a crucial component of the crisis team. Additional Resources: PRGN, Top 5 Corporate Crises in 2021 to Learn From. HubSpot, 10 Crisis Plan Communication Examples (and How to Write Your Own). Differentiate and prepare your communications appropriately. The post Crisis?

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. By the way, the WSJ reporter on that byline used to write for PRWeek). You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” Then the economy changed.

Agency 118

Agency Trends Marketing Survey 118

Contently - Strategy

OCTOBER 4, 2018

The trouble with defining a company’s voice is that rigid guidelines can stifle you. Take LinkedIn’s ultra-specific purpose as permission to get straight to the point when writing social copy. — Whirlpool Corporation (@WhirlpoolCorp) September 24, 2018. Remember that. Your brand on Twitter.

Brand 111

Brand Branding LinkedIn Instagram 111

Critical Mention

OCTOBER 9, 2019

Though keep in mind, there are guidelines as to how many times one should post to their social channels. Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post. Create a Social Media Posting Schedule. Utilize Social Analytics Tools.

Social Media 75

Social Media Marketing Media Instagram 75

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? write effective investor relations press releases. You may be new to writing earnings press releases or a seasoned professional. What is an Earnings Press Release?

Examples 52

Examples Company Financial Brand 52

Waxing UnLyrical

JANUARY 27, 2011

I write back, saying yes, I would like to do an interview with So-And-So. Sometimes, they could be writing/managing completely different properties. If the person writes for multiple, similar properties – that’s fine, mention them. Give with one hand and take with the other. And you know what?

Pitching 111

Pitching Facebook Twitter Interviews 111

Waxing UnLyrical

SEPTEMBER 28, 2010

Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? All well and good but I didn’t feel they provided me with anything other than company-approved messaging.

Social Media 69

Social Media Media Skype Energy 69

Sword and the Script

FEBRUARY 4, 2020

There are additional benefits, according to LeighAnne Manwiller , writing for the company’s blog : “Through various unsubscribe and subscribe options, a journalist with a profile within the Meltwater platform has the ability to control whose pitches they receive. 11) Quick hits. See this new briefing for a close look at Notified.

Software 121

Software Analysis Data Technology 121

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Conference Ethics 52

Beyond PR

MARCH 30, 2018

Now think of other tasks where AI could be put to work organizing work back schedules or even writing rough drafts of a press release based on your firm’s brand voice and guidelines. The Associated Press is already using AI to write earnings stories. Source : Automated Insights Associated Press Case Study .

Publicity 85

Publicity Training Technology Data 85

Critical Mention

OCTOBER 24, 2019

Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO. Priscilla Osorio.

Blogging 68

Blogging Education Resources Creativity 68

MaccaPR

MAY 23, 2016

Leveraging publishers (bloggers, freelance medical writers) to write or disseminate content can help companies introduce public health campaigns and engage target audiences with your messages. 53 percent of Millennials would rather lose their sense of smell than their technology. Engage Publishers as Opinion Leaders.

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

APRIL 11, 2016

Why: “Word-of-mouth marketing generates twice the sales of paid advertising, which means—if you don’t already—it’s time to think about how to use influencers in your marketing strategy,” writes Gini Dietrich in this starter guide to influencer marketing. Twitter Dominates Social Listening Reports, But Does It Matter? ” 3.

Marketing 40

Marketing Guidelines Community Banking 40

Ethical Voices

APRIL 2, 2025

They’re going to do the things that they feel excited about, they’re going take on clients that they’re passionate about working with and have good, corporate social responsibility. You must realize that in the short term, there may be pain, but long term it will benefit you if you follow your ethical guidelines.

Ethics 40

Ethics How To Employee Agency 40

Solo PR Pro

SEPTEMBER 6, 2022

The general guideline is to aim for an amount equivalent to three to six months of expenses , but Andrew points out that this is flexible. “In So as long as you don't breach the ‘corporate veil,’ the business assets are the ones that are liable for lawsuit, but your personal assets are protected. Is your debt under control?

Financial 52

Financial Strategy Insurance Insurance 52