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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Matt Holt Books recently published the book’s 5th edition. million in 1974 to 24.3

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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

It’s important to have a consistent global approach but respect needs of local markets which run at different speeds. Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). And to make sure that the pr measurement provided is future looking and can drive strategy.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

I was the managing editor of the local business journal here in Nashville before joining a local PR firm. How are they creating and maintaining a corporate culture that follows a moral compass and makes sure those young staffers understand ethical and the difference between ethical and unethical behavior?

Ethics 92
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Winning better relations with the community

PR Conversations

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation. publicity and advertising.

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Winning better relations with the community

PR Conversations

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation. publicity and advertising.

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#InspireInclusion Is Nice and All, but What Does It Even Mean?

The Hoffman Agency

For example, HR materials, employee handbooks? Localization is key. So while, in principle, businesses are happy to localize inclusivity efforts to cater to market nuances, employees are essentially left to mobilize and fend for themselves. These organizations aren’t just “inspiring inclusion” and adding to the corporate noise.

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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

To function as a key decision-maker and to play an appropriate role in terms of sustainability decision-making and communicating environmental initiatives, public relations practitioners are urged to gain a deeper understanding of both the local and global environment, and the underpinning ethics of a licence to operate.

Ethics 40