Wadds Inc.

SEPTEMBER 29, 2024

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

Corporate 98

Corporate Reputation Telecommunications Study 98

Agility PR Solutions

NOVEMBER 18, 2021

Furthermore, specialty firms have done particularly well, with a full 100 percent of surveyed healthcare, technology and corporate/financial-focused firms reporting increased profits over 2020, according to the […].

Financial 156

Financial Industry Healthcare Publicity 156

Shift Communications

SEPTEMBER 8, 2017

Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. McKesson Corporation faces this exact conundrum. As one of the oldest and largest healthcare companies in the nation, McKesson serves more than half of U.S.

Healthcare 79

Healthcare Leadership Local Retail 79

Wadds Inc.

MARCH 1, 2025

The Chief Communication Officer (CCO) position in large organisations is evolving faster than any other corporate function, making it one of the most dynamic roles besides the CEO. The remainder have broader responsibilities, including corporate affairs, public affairs, sustainability and investor relations. years versus 3.9

Leadership 72

Leadership Public Affairs Corporate Study 72

5W PR

MARCH 23, 2025

They also build trust by showing transparency about product contents and proper use.

Publicity 78

Publicity Guidelines Education Consumer 78

Reputation Us

APRIL 7, 2025

Generally, most organizations encounter various challenges that can undermine their daily operations, corporate image, and overall brand reputation. Any industry can benefit, but high-risk sectors like healthcare, finance, and manufacturing find it particularly crucial. How often should crisis management training be conducted?

Crisis Management 78

Crisis Management Training Crisis Reputation 78

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Corporate America is stepping up. This comes as a happy sign for public relations professionals who preach corporate responsibility or even strategic activism to clients. According to Fleishman Hilliard’s Authenticity Report , consumers care most about issues like affordable healthcare and education.

Leadership 156

Leadership Corporate Energy Government 156

Cision

FEBRUARY 4, 2016

The stakes for PR are high in the healthcare industry. In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR. My greatest inspiration is…my kids.

Healthcare 120

Healthcare Print Agency Journalism 120

Onclusive

NOVEMBER 16, 2023

Finally, we will look at how Corporate America leverages their political advocacy, fundraising, Super PAC support, political donations, and general influence over voter choice.    What we will not do, however, is predict the outcome of the US Presidential election.

Analysis 195

Analysis Media Healthcare Exercises 195

Onclusive

NOVEMBER 16, 2023

Finally, we will look at how Corporate America leverages their political advocacy, fundraising, Super PAC support, political donations, and general influence over voter choice.    What we will not do, however, is predict the outcome of the US Presidential election.

Analysis 195

Analysis Media Healthcare Exercises 195

Reputation Us

FEBRUARY 27, 2024

PART 2 (of 5) – Reputation Value and Risk Insurance companies increasingly recognizing a solid corporate reputation as a valuable and insurable asset. Risky Value So how do you determine the value of your corporate reputation in order to mitigate potential risk to it? Your company’s good name is one of your greatest assets.

Reputation 78

Reputation Corporate Insurance Insurance 78

Prowly

APRIL 11, 2025

TRY PROWLY TODAY FOR 7 DAYS FREE Benefits of reputation marketing for your company If your brand operates in a high-scrutiny industry (like finance, healthcare, or large corporations), strong reputation management is essential. One of the benefits of reputation marketing is a reliable community and strong bonds with customers.

Reputation 104

Reputation Publicity How To Marketing 104

ImPRessions - Crenshaw Communications

MAY 4, 2018

Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

ImPRessions - Crenshaw Communications

JUNE 29, 2020

It’s even more important to connect with customers about intangibles – what a business values and prioritizes as employers and corporate citizens. This is particularly true in the high-value sectors of healthcare and crisis management, but it can hold for nearly any kind of proactive PR.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Business Wire

MAY 3, 2017

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. Learn more about the AICPA survey from the release issued on Business Wire.

Financial 154

Financial Healthcare Survey Consumer 154

PRSay

APRIL 8, 2019

Senior Manager, Corporate Communications at Marvin Windows and Doors. By developing strategic PR plans, I can be assertive, better align campaigns with the corporate goals, and serve my organization proactively, effectively, and consistently.” Public Affairs Officer, VA Tennessee Valley Healthcare System. Paul, Minn.

Public Affairs 148

Public Affairs Healthcare Ethics Corporate 148

Agility PR Solutions

MARCH 15, 2020

New research from Atlassian Corporation confirms American employees want businesses to play a stronger leadership role on key social issues such as healthcare, the environment, and cost […]. The post The new social contract of business— why today’s brands have an obligation to act appeared first on Agility PR Solutions.

Healthcare 106

Healthcare Brand Branding Employee 106

Presspage

JULY 20, 2018

A global healthcare business, Bupa currently employs over 78,000 people, principally in the UK, Australia, Spain, Poland, Chile, New Zealand, Hong Kong, the USA, Brazil, the Middle East and Ireland, and many more through associate businesses in Saudi Arabia and India. million health insurance customers, provides healthcare to around 14.5

Healthcare 92

Healthcare Insurance Insurance Corporate 92

Ethical Voices

SEPTEMBER 26, 2022

The most important ethics priority for healthcare communicators. Always on the corporate side, never on the agency side, but in multiple industries. Now I’ve been in healthcare now for almost 15 years. What are some of the ethical issues that healthcare professionals in general need to think about?

Healthcare 70

Healthcare Ethics Communications System 70

PR for Anyone

JANUARY 3, 2024

In her appearance on the podcast, Stacy discusses the challenges that women face in the corporate world – namely, the prevalent perception that women are vying for a controlled and limited share of success. She also reflects on her own journey, from breaking free of corporate constraints to embracing entrepreneurship.

Corporate 130

Corporate Sports Creativity Internal 130

Communications Conversations

OCTOBER 11, 2017

And my angle–corporate blogs. You see, whenever I see any kind of list post involving corporate blogs, the same corporate blogs keep popping up: Coke, Whole Foods and GE come to mind. But, you RARELY see a Minnesota-based corporate blog on these lists. Hennepin Healthcare Here for Life: [link].

Corporate 60

Corporate Blogging Insurance Insurance 60

Deirdre Breakenridge

JUNE 8, 2016

Their public relations experience spans various industries including entertainment, nonprofit, healthcare, technology, sports, and higher education. They will each share their experiences of how social media played a role in growing their PR careers and will provide tips and advice on how others can do the same.

Social Media 150

Social Media Pitching Media How To 150

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

Shift Communications

FEBRUARY 26, 2018

Breaking out by industry, we see that politicians, government accounts, and NGOs have made the most of the increased space, followed by healthcare and pharma second, then B2B: Until recently, the Fortune 10 hadn’t used the extra space, and B2C companies haven’t done much with the extra character counts either. Length by Industry.

B2C 124

B2C Government Twitter Healthcare 124

The Hoyt Organization

MAY 20, 2024

It is common knowledge that PR is a huge factor in corporations and enterprises. Positive Perception The way the public perceives your healthcare facility or private practice will determine if they seek out your services or not. A positive perception is so important in the healthcare sector. What are your goals?

Healthcare 76

Healthcare Publicity Reputation Nonprofit 76

PRSay

AUGUST 16, 2022

Gifts for Good is a certified B Corporation with a mission to empower the world to help people and the planet through gift-giving. We typically have our clients visit the nonprofit on the day of delivery to be part of the gifting excitement and to take photos. Gifts for Good.

Company 158

Company Nonprofit Apparel Banking 158

The Stalwart Blog

MAY 29, 2018

The stories ranged from a young grandson deciding not to conform to established norms, the single Mom dealing with a career derailment, a neighborhood confronting racial stereotypes and a married senior citizen couple struggling to cope with rising healthcare costs amidst limited income earning potential.

Healthcare 111

Healthcare Television Corporate Marketing 111

Presspage

FEBRUARY 20, 2018

Ohio Health The Ohio based healthcare organization's editorial philosophy and communications workflow is a stellar example of how to run your organization's online newsroom. Two years ago, OhioHealth, a not-for-profit, faith-based healthcare system in Ohio, switched their newsroom over to PressPage.

Healthcare 89

Healthcare Brand Branding System 89

Solo PR Pro

MARCH 28, 2023

Her work on healthcare legislation led to a PR and marketing career in the hospital industry. In fact, a good chunk of Pennie’s career was spent in healthcare marketing and PR. As Pennie reflects on her career, she notes her two focus areas that were total opposites: healthcare marketing and county fairs.

Meeting 87

Meeting Healthcare Nonprofit Corporate 87

Contently - Strategy

JANUARY 26, 2023

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Stern + Associates

SEPTEMBER 21, 2023

As AI continues to capture the imaginations of executives, policymakers and everyday citizens alike, Ekblaw skillfully describes how the use of AI in space architecture will be just as important to how we design spaces on Earth, from commercial and residential real estate to healthcare facilities and more. “We

Corporate 62

Corporate Real Estate Technology Healthcare 62

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. Turned out, I also loved communications strategy. It’s been an incredible career experience.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Bianchi Biz Blog

MAY 16, 2024

The industries targeted by the Korean Government include healthcare, industrial chemicals, information technology (IT) components, semiconductor manufacturing, aerospace and defense, energy, environmental technology, and transportation. Cultural Sensitivity: Korea has its own unique cultural norms and values. 90% of South Koreans use Kakao.

YouTube 95

YouTube Marketing Local Chemicals 95

Shift Communications

JUNE 19, 2017

Almost certainly not, except for certain regulated businesses like healthcare and finance. GDPR is an extraterritorial regulation that applies anywhere EU citizens live or work. Consider the implications of this for a business. Do you screen customers for their citizenship? If this sounds like a logistical nightmare, it is.

Publicity 163

Publicity Marketing Privacy Advertising 163

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. Cronin urges us to examine the behaviour of corporations versus the values that they portray. Seven ideologies are set out below.

Publicity 112

Publicity Construction Corporate Study 112

Waxing UnLyrical

MAY 3, 2018

And knowing how what you make impacts peoples’ lives is the core of defining your corporate responsibility – knowing how people who use your goods or services benefit from your products and maximizing that positive impact, while reducing the costs (including environmental) of producing and delivering those goods or services.

Communications 76

Communications Healthcare Enterprise Leadership 76

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

Very few speakers are scintillating enough to captivate a crowd without visual support, and the CEO of a technololgy or healthcare company is no exception. There aren’t many performers of Streep’s caliber, and there probably aren’t very many corporate executives who could pull off the business equivalent of her speech.

Publicity 120

Publicity Film Healthcare Storytelling 120