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Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

Deirdre Breakenridge

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. PRStudChat Public Relations #Healthcare Anneliz Hannan Dana Lewis PR SocialMedia Susan Young'

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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316
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The Ultimate Guide to Effective Healthcare Public Relations Strategies

The Hoyt Organization

Healthcare is one of the most important industries in the world. As a result, healthcare organizations must differentiate themselves and communicate clearly with their audienceswhether patients, caregivers, or industry peers. Leverage Thought Leadership People connect more with trusted experts than faceless corporations.

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How the CCO has become the most dynamic role within management

Wadds Inc.

The Chief Communication Officer (CCO) position in large organisations is evolving faster than any other corporate function, making it one of the most dynamic roles besides the CEO. This split varied dramatically by country - France and Ireland relied entirely on internal candidates, while Germany exclusively recruited externally.

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Corporate affairs shifts from reputation management to strategic growth driver

Wadds Inc.

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

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Public Relations For Dietary Supplement Compliance

5W PR

This starts with developing clear internal policies for reviewing all communications materials. Creating Effective PR Strategies for Compliance Successful PR campaigns for dietary supplements balance promotional goals with regulatory requirements. They also build trust by showing transparency about product contents and proper use.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Gigantic multi-national and trans-national corporations have no respect for borders or governments. Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing. Corporate social responsibility isn’t philanthropy.