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Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

Deirdre Breakenridge

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. PRStudChat Public Relations #Healthcare Anneliz Hannan Dana Lewis PR SocialMedia Susan Young'

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The Ultimate Guide to Effective Healthcare Public Relations Strategies

The Hoyt Organization

Healthcare is one of the most important industries in the world. As a result, healthcare organizations must differentiate themselves and communicate clearly with their audienceswhether patients, caregivers, or industry peers. Leverage Thought Leadership People connect more with trusted experts than faceless corporations.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. To show leadership during a serious crisis situation.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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Thought Leadership Series: McKesson Better Health Tour – Demonstrating Healthcare Innovation with Action

Shift Communications

Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. McKesson Corporation faces this exact conundrum. As one of the oldest and largest healthcare companies in the nation, McKesson serves more than half of U.S.

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How the CCO has become the most dynamic role within management

Wadds Inc.

The Chief Communication Officer (CCO) position in large organisations is evolving faster than any other corporate function, making it one of the most dynamic roles besides the CEO. Political change driving communications leadership shifts Political change, risk and innovation are driving significant evolution in the CCO role.

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Why PR And Marketing Matter Now

ImPRessions - Crenshaw Communications

It’s even more important to connect with customers about intangibles – what a business values and prioritizes as employers and corporate citizens. Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well.

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