Onclusive

FEBRUARY 1, 2021

This webinar will focus on how to build a strong relationship between your PR agency and your brand. Please join Bryan Pederson , Chief Innovation Officer at MSLGROUP, Oriana Branon , Director of Corporate Communications at Bill.com, and Carl Germann , Senior Marketing Manager, Content & PR at Monster. Speaker Info. Bryan Pederson.

Agency 74

Agency Construction Corporate Measurement 74

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195

Corporate Reputation Branding Brand 195

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. The answer?

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Iterative PR Measurement. Media Training.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

JUNE 4, 2020

In This Webinar You’ll Learn: How owned media fits into the modern communications strategy Building your digital footprint using owned media Best practices for blog writing and design How to measure the effectiveness of owned media. VP of Brand & Corporate Marketing. Speaker Info. Andy Cunningham. Michelle Herman.

Media 370

Media Advertising Advertising Corporate 370

Onclusive

APRIL 17, 2020

Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. Sr Director, Global Corporate Communications. Speaker & Webinar Info. Clarissa Horowitz. VP of Marketing.

Data 370

Data Advertising Advertising Corporate 370

Sword and the Script

DECEMBER 3, 2024

Dazzle aims to tap SlicedBrand’s PR know-how to train a “variety of LLMs” created by Xayn to create AI that is specific to the work of communications and PR. The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.” Let’s talk.

Software 176

Software Measurement B2B Training 176

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 174

Measurement Communications Banking Survey 174

Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure. Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

Cision

DECEMBER 6, 2017

PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. Read on to learn how PR and marketing professionals can better blend the lines to drive better outcomes. As a result, PR professionals continue to measure total reach, impressions and ad-value equivalency (AVEs).

How To 223

How To Marketing Storytelling Measurement 223

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Corporate Communications. As companies grow, corporate communications become more important. Corporate communications regularly involves interaction with senior leaders and HR departments. Media Measurement.

Training 370

Training Media Training Crisis Communications Corporate 370

Prowly

APRIL 10, 2025

So, to cope with this fast-paced world, you need to understand how to monitor and control conversations across social media and precisely when and where you should put valuable insights. And in the end, the company implemented better quality control measures and recovered from the crisis. Sometimes, it is a matter of minutes!

Social Media 104

Social Media Reputation How To Media 104

PRSay

MAY 3, 2023

Factors that influence corporate reputation are more complex and varied today than even five years ago. Communicators and investors agree that customer surveys are an important way to measure corporate reputation, the report finds. According to the study, business performance remains a significant factor in corporate reputation.

Corporate 164

Corporate Reputation Report Employee 164

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels.

Social Media 233

Social Media How To Insurance Insurance 233

Prowly

FEBRUARY 18, 2025

press releases, ads), and how to build momentum over time. 5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. . #5 Measure against your KPIs to assess effectiveness. How-to Guide with Examples (2025) appeared first on Prowly.

Examples 104

Examples How To Product Launch Print 104

Business Wire

FEBRUARY 18, 2020

There’s a lot of data out there, and a lot of metrics telling us how to make sense of it.

Corporate 268

Corporate Analytics Communications Web 268

Onclusive

JANUARY 13, 2020

In This Webinar You’ll Learn: How to develop a narrative that lands high-impact stories and boosts influential coverage. How to use differentiated messaging to increase brand awareness in preparation for an IPO. How Livongo tracked, measured and reported on the success of their IPO-related content.

Media Relations 305

Media Relations Media Financial Corporate 305

Melissa Agnes

OCTOBER 21, 2014

The post A Look at Today’s Crisis Realities and How To Manage Them appeared first on Agnes + Day. Contact me, Melissa Agnes, President of Agnes + Day, and I’ll not only help you understand why, but my team and I will help you successfully achieve this. Crisis and Issues Management Crisis Preparedness'

Crisis 249

Crisis Crisis Management Viral How To 249

ImPRessions - Crenshaw Communications

MAY 4, 2018

Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. So, how to find the perfect first PR job? Develop opinions on the topics that concern communicators, like measuring outcomes or reputation management in the digital age.

How To 189

How To Nonprofit Interviews Privacy 189

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. Corporate comms is probably already doing some informal earned media amplification through social media channels, email, newsletters or the company blog.

Marketing 195

Marketing How To Measurement Advertising 195

Sword and the Script

MARCH 26, 2019

That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 143

Measurement Communications Survey Web 143

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PR Week Measurement Conference – UK.

Conference 329

Conference Marketing Case Study Measurement 329

Prowly

MARCH 12, 2025

The guide you're about to read shows how to use print media tracking to create well-informed and effective PR strategies in 2025. How to do print monitoring The licensed provider buys and digitalizes print content for you. How to analyze print media coverage Now we're getting into the nitty-gritty.

Print 104

Print Strategy How To Newspapers 104

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Sell it in.

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

The undisputed champ, if you measure by quality and quantity of positive media coverage, is Dunkin’ Donuts. In both cases, the corporation was trying to dictate the change, rather than responding to something that happened organically. That’s how you add meaning to a name change and real depth to a brand story.

How To 101

How To Viral Advertising Advertising 101

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Measure what matters. Occasionally there’s a mismatch between how a client incentivizes their agencies and the most meaningful business outcomes. Even more than marketing or advertising, a PR budget can use an advocate inside the corporation. If they don’t they’re not the right fit. Be an internal champion.

Agency 223

Agency How To Construction Advertising 223

Onclusive

JANUARY 6, 2020

The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand. Some marketers and communications professionals are bridging the gap between digital media ad tech and corporate communications to increase the shelf life and ROI of their earned media efforts.

Advertising 195

Advertising Advertising Marketing How To 195

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Insurance 329

Onclusive

JANUARY 21, 2021

In this article, we reveal the process that communication-savvy executives use to set SMART communications goals aligned with the company’s business objectives, and how they measure success of communications initiatives with metrics that matter. Measuring real business impact of earned and owned media.

Communications 195

Communications Measurement Corporate Reputation 195

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. What PR needs is a framework to think about measurement and organize itself to measure. Consumption.

Measurement 129

Measurement Analytics Tools Survey 129

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Axia PR

NOVEMBER 10, 2020

Use our step-by-step guide for measuring public relations the right way. Before you can meaningfully explore PR measurement, you have to account for research, planning, and implementation. Too often, executives and public relations pros want to measure PR without establishing a research baseline. Let’s start at the beginning.

Measurement 62

Measurement Corporate Publicity Communications 62

Onclusive

JANUARY 14, 2021

In this week’s article, we are discussing how to build an impactful communications team, outline clear roles and responsibilities between the C-suite and communications, and define the optimal scope and budget. As corporate reputation now matters more than ever, communicators are also more valuable than ever.

Communications 195

Communications Corporate Measurement Reputation 195

Reputation Us

JANUARY 23, 2025

The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. To get ahead of such risks and protect the bottom line, Boggs provides attendees with insightful anecdotes and actions to take to enhance, advance and protect valuable corporate reputations.

Reputation 78

Reputation Crisis Insurance Insurance 78

Onclusive

FEBRUARY 17, 2021

We’ll discuss how to select the right PR agency for your organization, how to set up a productive relationship from the start, and more in our upcoming webinar, The Complete Guide to Building an Impactful Relationship with your PR Agency. Measuring and reporting on metrics that matter.

Agency 51

Agency Measurement Resources Report 51

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives.

Conference 256

Conference Content Marketing Marketing Internal 256