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Companies issue a news release when they have a job to do: to spread the message of a productlaunch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.
Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials. Reporters need your multimedia content to create a compelling story. And don’t forget to leverage the reach of others!
ProductLaunches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Harvard Business Review says that your customers are making purchases based on corporate purpose commitments and actions in 2023. In the body, include detailed quotes and statistics.
When you need coverage for your productlaunches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. That’s why we recently conducted a major survey with journalists to see what it is that irks them most about corporate newsrooms.
Here are some common types of Tech PR and how they’re implemented: ProductLaunch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. This can include investors or customers.
Companies issue a news release when they have a job to do: to spread the message of a productlaunch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.
Several high-profile crisis PR cases this year demonstrated why corporations tend to favor fiction over reality when it comes to spokespeople. But businesses don’t like to apologize; a post with a better headline, or on the sexy art of the non-apology might have done better: Infographic: The Perennial Customer Revolution. * * *.
Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. No longer does a new productlaunch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response.
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